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CyberAlert: Nobody Monitors and Measures the Media Better
March 2014 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article

New PR Responsibility: Fact-Check Like a Journalist

CommPRO.biz
New PR Responsibility: Fact-Check Like a Journalist ffffff
Courtesy of Jan Krömer
The state of the media has opened opportunities for PR practitioners to place stories directly into mainstream news. But PR's power to post like a journalist adds the responsibility to fact-check like one. We've identified some fact-checking tools and resources for PR to use before publishing news releases, content and social media posts. Read More >
Public Relations

How to Get Past Reporters' B.S. Detectors

Forbes / Mediabistro
'How to Get Past Reporters B.S. Detectors
Courtesy of Free Grunge Textures
Reporters are not easy to impress. They all sport strong B.S. detectors. We've shared Robert Wynne's interviews with top journalists and Shawn Paul Wood's "secrets" to media relations to share what lures reporters most, and what drives them crazy. Read More >

Businesses Must Adapt to the New Collaborative Economy, See Consumers as Partners

Jeremiah Owyang
Businesses Must Adapt to New Collaborative Economy, See Consumers as Partners
Courtesy of Crowd Companies
The new trend of the collaborative economy in which people share ownership and access to products and services is forcing many companies to adjust their business models. Businesses must view consumers as partners, and realize that if the business doesn't adapt to the changing economic landscape, consumers will bypass it and get what they need through collaborative arrangements. Read More >

The New, NEW Online Newsroom

HubSpot / SmartBug Media
The New, NEW Online Newsroom
The online newsroom — once designed for use by "the press" only — is now a primary access point for customers and others evaluating a company. For an effective online newsroom, PR must update it frequently and publish news releases, company events and announcements, special reports and multimedia. Amber Kemmis offers a checklist of elements PR should include in online newsrooms and press packets. Read More >

Why PR Should Master LinkedIn (and How to Do It)

PR Daily / Social Media Examiner / Forbes
Why PR Should Master LinkedIn (and How to Do It) ffffff
Courtesy of Nan Palmero
All social media networks have a unique style and/or function that the others don't share — LinkedIn included. Once a business-focused site, LinkedIn is now a robust platform for sharing content, building media relationships and networking with influencers. Understanding LinkedIn's capabilities can help PR expand professional networks. Read More >

Public Speaking Tips to Apply in Your Next Speech or Business Presentation

Inc.com / LinkedIn
Public Speaking Tips to Apply in Your Next Speech or Business Presentation ffffff
Courtesy of Affiliate Summit
Listeners interpret everything a speaker does: they read your face, your rhythm, your posture and your tone. If you have a speaking engagement or presentation coming up, take note of these tips and watch several TED talks to see how professionals compose their presentations. Most important of all, practice…practice… practice. Read More >

The Ultimate Guide to Writing Viral-Worthy Headlines

Business Insider / Ripenn / Creative Direct Marketing Group
The Ultimate Guide to Writing Viral-Worthy Headlines ffffff
Courtesy of AJ Cann
Viral websites like Upworthy, BuzzFeed and ViralNova succeed because they know how to craft attractive headlines that pull in readers. They all share certain qualities and practice similar methods to find the perfect headline. We've gleaned the key techniques from multiple articles to create this guide to writing viral-worthy headlines. Read More >
Marketing& Social Media

2014 Technology Trends Impacting Marketing & Communications

Deloitte
2014 Technology Trends Impacting Marketing & Communications ffffff
Courtesy of Deloitte
In its annual Technology Trends report, Deloitte breaks down the 10 technology trends that will reshape how work gets done, businesses grow and markets and industries evolve. We've highlighted the trends that will assuredly affect marketing and communications. Read More >

2014 Oscars: Winners & Losers in Real-Time Marketing

CyberAlert Blog
2014 Oscars: Winners & Losers in Real-Time Marketing ffffff
Courtesy of Barbara.K
As they do with most major events, brands tried to capitalize on the 2014 Oscars to promote their companies. We've nominated winners and losers that stood out in their attempts to newsjack the Oscars on Twitter. Read More >

Getty's Free Images Come at a Price: Cookies and Disappearing Photos

The Verge
Getty's Free Images for Bloggers Come at a Price: Cookies and Disappearing Photos ffffff
Websites and bloggers can now freely use more than 35 million photos on Getty through an embed link. But what Getty touted as free comes at a cost: Getty can use embeds to collect user information and plant targeted ads. Another consequence: when photographers disable the embed function or remove the image from Getty, bloggers will lose the image and be left with a gaping hole in their post. Read More >

Creating Marketing Content Your Audience Wants and Needs

Sigalon Search / Heidi Cohen
Creating Marketing Content Your Audience Wants and Needs ffffff
Customers won't purchase your product or service unless your company supplies what they want and need. Aleyda Solis explains the process to identify the types of content your audience wants, while Heidi Cohen lists product information, customer FAQs, how-to's, ratings and reviews, and styling information as the five basic content types customers need. Read More >

The Content Marketing Paradox: Fewer Posts Can Drive More Readership & Engagement

Reviewz N' Tips
Cutting Back on Posts Can Drive More Readership & Engagement ffffff
Courtesy of Ahd Photography
In the content marketing chess game, many businesses focus too much on the quantity of content, and not enough on the process of distribution, promotion and engagement. Producing daily blog posts may be feasible for big brands with a sizable content team, but small and mid-sized businesses can actually suffer from producing a heavy load of content. By devoting less time to content creation, marketers can improve their promotion efforts, engage with audiences and retain subscribers. Read More >

The Content Marketing Paradox: Cutting Back on Posts Can Drive More Readership & Engagement

Business2Community / Search Engine Journal
4 Steps to Creating an Effective PPC Campaign with Google AdWords ffffff
Courtesy of Ahd Photography
Google AdWords offers an extraordinarily effective advertising medium to reach buyers at the time they're actively involved in the purchasing process. But it takes effective planning, copywriting, and measurement to assure optimal return on the investment in PPC search advertising. When performance seems low, it might be necessary to split-test ads to find the more effective one, or restructure your budget for optimal performance. Read More >
More Articles We Like

How to Be an Effective Listener

Business2Community

Why Creative Geniuses Often Keep a Messy Desk

Lifehacker

Brand Logos with Subliminal Messages

FML-Star

Walter Isaacson: 5 Traits of True Geniuses

Inc.com
Quick Thought
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#8:

Advice from Steve Rubel of Edelman Digital: "Be happy to star in someone else's show."
A small part in a blockbuster can generate more exposure and buzz than a starring role in a small show. — Tweet this
Quick Thought
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#9:

The published results of sponsored customer surveys always report findings supporting the exact features of the sponsoring company's products. Are you surprised? — Tweet this
Conferences and Webinars
Webinar: The Future of Travel PR: LA Times, Top Travel Blogs Reveal New Story Topics & Pitching Tips for Reaching Affluent Readers, hosted by Bulldog Reporter, will be held March 13. The cost to attend is $299.
Webinar: Delivering a Best-in-Class Customer Experience, hosted by Direct Marketing News, will be held March 27. The webinar is free to attend.
Summit: The Digital Marketing Conference, hosted by Adobe, will be held March 24 in Salt Lake City, UT. The cost to attend is $1,895.
PR News' Measurement Conference, hosted by PR News, will be held April 18 in Washington, DC. The cost to attend is $995.
Disruptive Innovation and Strategic Counsel: Keeping Your Institution (and You) Relevant, hosted by PRSA, will be held April 9 in Washington, DC. The cost to attend is $655 for members and $796 for non-members.
Strategic Corporate Communications and Research Conference, hosted by PRSA and Prime Research, will be held May 15 in New York, NY. The cost to attend is $695 for PRSA members and $845 for non-members.
6th International Summit on Measurement 2014, hosted by AMEC, will be held June 11 in Amsterdam, The Netherlands. The cost to attend is €886 for members and €1,011 for non-members.
White Papers and eBooks
Planning for Success with Online Video: 6 Tips. Spredfast, Inc. Methods to implement in the planning stages of video production to help make your video as relevant, consumable and shareworthy as possible.
6 Aspects to Test for Successful Display Campaigns. AdClarity. Setting up campaigns for success is a must in this fiercely competitive market. You must test 6 aspects of each campaign, and this resource shows you how.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"There is nothing so useless as doing efficiently what should not be done at all."
Peter Drucker, Management Consultantr
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Quotes of the Week
Factoids of the Week
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66% of LinkedIn members live outside the United States. (LinkedIn)Tweet this
The average social shopper spends an average of $60 to $80 on Facebook, and $140 to $180 on Pinterest. (RichRelevance)Tweet this
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Factoids of the Week
Media Monitoring March Madness Slam Dunk Offer
Best of Previous Issues
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Best of Previous Issues
Omnibus News Feed
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
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