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CyberAlert: Nobody Monitors and Measures the Media Better
March 2014 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Featured Article

10 WordPress Plugins that Make Content Marketers' Jobs Easier

CyberAlert Blog
10 WordPress Plugins that Make Content Marketers Jobs Easier ffffff
To drive visitors to their websites, business bloggers must optimize posts for search, social media, and mobile, all while making sure readers come back for more. Plugins that automatically perform some of these tasks make content marketing less time-consuming. We've assembled a list of the 10 most useful WordPress plugins for content marketers looking to enhance their blogs and save time creating posts. Read More >
Public Relations

PR Pros: What Are the Traits of an Ideal Client?

What Are the Traits of an Ideal Client?
PR pros, we want to hear from you. Tell us: What are the key traits of an ideal PR client? Top answers will be shared in an upcoming article on the CyberAlert Blog and featured in Media Monitoring News. Share your thoughts through the comments of the article link, or send them to editor@cyberalert.com.

Trends and Opportunities that Will Dictate PR's Future

Stephen Waddington
Trends and Opportunities that Will Dictate PRs Future
PR practitioners should embrace changes as opportunities, not obstacles, says Stephen Waddington, president of the Chartered Institute of Public Relations. In a speech delivered to CIPR members, Waddington addressed areas critical to PR's future and proposed best practices for integrating the changes into PR strategy. They include: modernize workflow, boil down big data, be a human voice for brands, measure and work with paid media. Read More >

"State of the Profession" Report Reveals Trends, Issues and Work Habits in PR

Chartered Institute of Public Relations
State of the Profession Report Reveals Trends, Issues and Work Habits in PR ffffff
Courtesy of CIPR
The Chartered Institute of Public Relations has released its annual State of the Profession, a benchmarking study that examines major trends and issues facing the PR industry. "The State of the Profession 2013/2014" reveals interesting facts about PR practitioners' goals, average salaries, skill sets and general feelings about the industry. Read More >

Copywriting Lessons from the Advertising Greats

Copyblogger
Copywriting Lessons from the Advertising Greats ffffff
For advertising, marketing and PR, time-proven copywriting methods still work because people still have the same "buttons" to be pushed. So it's worth taking notes from the teachings of famous copywriters and ad men, which Demian Farnworth highlights in "13 Damn Good Ideas from 13 Dead Copywriters." Read More >

Media Relations Success Formula: Identify Core Company Qualities & Messages…and Stick to Them

First Round
Media Relations Success Formula ffffff
Courtesy of Robert Daly / OJO Images
When you have little (if any) brand recognition and limited resources, it's difficult to convince a reporter to write about your company. But Caryn Marooney found a way; and her PR agency helped turn startups like Amazon, Salesforce and Netflix into profitable businesses. Marooney's media relations strategy is worthy of close attention by startups and PR practitioners hoping to craft positioning and messaging that resonates with the press. Read More >
Marketing& Social Media

SXSW 2014 Roundup: Key Takeaways for Marketing and Social Media

HubSpot / ClickZ / CNN / Paste Magazine
SXSW 2014 Roundup: Key Takeaways for Marketing and Social Media ffffff
Courtesy of ImageThink
South by Southwest, inarguably the year's biggest conference for marketing and social media, ended this week. For marketers who couldn't take the trip to Austin, we've assembled news, trends and takeaways that emerged from SXSW's five days of programs. Read More >

The Crucial Roles of Images and Colors in Marketing

SteamFeed / Help Scout / CommPRO.biz
The Crucial Roles of Images and Colors in Marketing ffffff
Art directors exclaim that the visual appearance of marketing material determines its appeal, and many copywriters agree. The images and colors used in marketing shouldn't be a last-minute decision. In designing websites and illustrating articles, marketers can achieve greater appeal by carefully choosing images and colors to enrich the topic and product attributes. Read More >

Geolocation: The Newest Movement in Mobile Marketing and Measurement

Harvard Business Review / Internet2Go / ClickZ / Marketing Land
Geolocation: The Newest Movement in Mobile Marketing and Measurement ffffff
Courtesy of ebatty
The rise of smartphone usage and GPS-enabled mobile devices has produced a massive amount of geographic- and behavior-based data. Geolocating, or targeting consumers by their location, is now emerging as a valuable tool to understand customer behaviors, drive traffic and increase revenue. Ads and sales aren't the only uses for geolocation: marketers can also use its data to improve design, campaign performance and customer service. Read More >

Twitter Lessons from the Social Media Marketing Masters

QuickSprout / Peg Fitzpatrick
Twitter Lessons from the Social Media Marketing Masters ffffff
The goal of social media marketing is NOT to get the most likes, retweets or followers. It's to generate traffic and, more importantly, revenue. If your Twitter strategy only earns your brand engagement points and nothing else, you may want to adopt lead and revenue-generating techniques used by marketing masters. Read More >

Transforming Data into Captivating Stories

Google Analytics Blog / Search Engine Journal
Transforming Data into Captivating Stories ffffff
Courtesy of Katey Nicosia
The best topics for marketing materials are often the most obvious. So it should come only as a slight surprise that tools like Google Analytics or your media monitoring service can be the source for your next blog post. Content marketers can use storytelling skills to transform data and statistics into a captivating story to entertain and educate audiences. Read More >

Changes to Your Checkout Process that Increase Conversions [INFOGRAPHIC]

Copyblogger / Blog-Growth
Changes to Your Checkout Process that Increase Conversions ffffff
Courtesy of Blog Growth
In online marketing, details like font size in price tags can affect conversion rate. Several easy-to-implement techniques on landing pages and in the checkout process keep customers from abandoning their online shopping carts. The ecommerce sales secrets will almost certainly improve your brand's conversion rate. Read More >

Data Misinterpretation: 4 Marketing Measurement Myths Exposed

TIME Magazine / Incapsula
Data Misinterpretation: 4 Marketing Measurement Myths Exposed ffffff
Courtesy of catd_mitchell
Data is not always what it seems. A common marketing myth is that the more page views, the more interested customers. But that's not so: one of every three site visitors spends less than 15 seconds reading an article. Here, we bust four common myths about click-through rates, web traffic, native advertising and social sharing. Read More >
More Articles We Like
Conferences and Webinars
Webinar: How Intelligence Systems Empower Collaboration and Drive New Business Development, hosted by Aurora WDC, will be held March 19.
Webinar: The Top 5 Customer Experience Challenges and How to Fix Them, hosted by Brian Solis and 1to1 Media, will be held March 20.
Summit: The Digital Marketing Conference, hosted by Adobe, will be held March 24 in Salt Lake City, UT. The cost to attend is $1,895.
Webinar: New Consumer Tech PR Update: Top Tech Blogs Reveal Emerging Story Topics & Fresh Pitching Tips to Reach Millions, hosted by Bulldog Reporter, will be held March 27. The cost to attend is $299.
ClickZ Live, hosted by ClickZ, will be held March 31 in New York, NY. The cost to attend is $2,195.
PR & Media Relations Best Practices Summit, hosted by Ragan Communications and PRSA, will be held April 9 in New York, NY. The cost to attend is $1,095 for non-members and $845 for members.
PR News' Measurement Conference, hosted by PR News, will be held April 18 in Washington, DC. The cost to attend is $995.
White Papers and eBooks
Trends & Strategies for the Commerce Marketer. Bronto. Interviews with Bronto's marketing strategists that offer insight on how to create personalized campaigns using the latest automation tools, the value of retargeting, responsive design techniques and much more.
The Advanced LinkedIn PR Handbook. Bulldog Reporter. Dozens of case studies, screen shots, tips and techniques that will generate amazing social results for your business brands. The white paper costs $345 to download.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"No content is better than bad content. Do it well, or not at all."
Chris Penn, Shift Communications
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Quotes of the Week
Factoids of the Week
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80% of YouTube's views are from outside the U.S. (YouTube)Tweet this
61.5% of traffic on the web is non-human. (Incapsula)Tweet this
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Factoids of the Week
Media Monitoring March Madness Slam Dunk Offer
Best of Previous Issues
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Best of Previous Issues
Omnibus News Feed
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
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