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Media Monitoring News Archives

March 2014 Issue #4: Millennials Trust and Remember User-Generated Content

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CyberAlert: Nobody Monitors and Measures the Media Better
March 2014 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

Study: Millennials Trust & Remember User-Generated Content

Crowdtap and Ipsos Media CT / Andy Sernovitz
Millennials Trust & Remember User-Generated Content ffffff
Courtesy of Crowdtap and Ipsos
The millennial generation is leading the economy in numbers and purchasing power. With millennials' market clout, businesses must aim to target them through sources they trust most: other customers. Millennials trust information found in user-generated content 50% more than information from traditional media sources, according to a new study. Read More >
Public Relations

7 Truths PR Should Know about the State of the Media

Nextrends
7 Truths PR Should Know about the State of the Media
Courtesy of Photo Giddy
Recently, CyberAlert shared CIPR's annual State of the Profession, a study examining major trends and issues facing the PR industry. While it's essential to know what's going on inside PR, it's just as important to learn the happenings of the industry PR deals with every day: the media. These truths summarize key media trends PR should recognize and adapt to in 2014. For another view of the media, we provide a link to Jon Stewart skewering CNN, FOX and MSNBC. Read More >

Which Press Release Distribution and Placement Method Works Best?

CyberAlert Blog / Bill Comcowich
Which Press Release Distribution and Placement Method Works Best?
Courtesy of Kevin Dooley
In a recent LinkedIn discussion in which I participated, a number of PR and communications professionals shared their input on the best methods for press release distribution. My recommendation was Business Wire, though by reading all the guest comments, I've come to four conclusions on proper methods of news release distribution. Read More >

The Two Steps to PR Measurement:
(1) Measure Performance (2) Relate to ROI

Spin Sucks / CMO.com / Ciceron
The Two Steps to PR Measurement ffffff
Courtesy of CIPR
Guides like The Barcelona Principles provide firm foundations for constructing PR metrics that support ROI, but they don't detail the areas of measurement to cover, or what to do once you've established ROI. Instead of measuring based on "do's and don'ts," PR can form a measurement strategy from two basic steps: (1) Measure performance and (2) relate to ROI. Read More >

Monitoring and Measurement: Two Keys to Successful PR

Branded 3 / PRfirms.org
Monitoring and Measurement: Two Keys to Successful PR ffffff
Courtesy of gee
Without monitoring and measurement, PR is flying blind. The most effective PR campaigns implement media monitoring and measurement to glean consumer insights and data-driven deductions, both key requisites to a successful PR campaign. Read More >
Marketing& Social Media

March Madness Sparks Real-Time Marketing 'Hoopla'

CyberAlert Blog
March Madness Sparks Real-Time Marketing Hoopla ffffff
Courtesy of Håkan Dahlström
Brands are taking their stabs at real-time marketing this month as they launch March Madness-related campaigns, contests and promotions to latch onto the "hoopla" surrounding the NCAA basketball tournament. Our advice: assure your message is relevant and creative; and do your homework on the event's trademarks. Read More >

Lead Generation on Social Media Requires Gentle Touch

Business2Community / Entrepreneur
Lead Generation on Social Media Requires Gentle Touch ffffff
Email might be the dinosaur lead generation tool of online marketing, but it's still 40 times better than Facebook and Twitter at acquiring customers. Why? The answer is simple: people don't go to social media to buy. Consistently persuading consumers to take one small step forward — instead of a giant leap — is the most productive way to utilize social media marketing. Read More >

Visual Storytelling Campaigns that Inspire, Motivate and Generate Action

Smedio / Viralnova
Visual Storytelling Campaigns that Inspire, Motivate and Generate Action ffffff
Courtesy of Nivea
A picture is worth a thousand words — and in marketing, it's worth an entire story. Marketers can express data, stories and complex ideas more clearly through visuals — and send a stronger message to customers. Brands like Nivea, FedEx and Volkswagen know that visual marketing invokes an emotional and memorable reaction. Take a look at their knowledge in clever and visually-captivating print ads. Read More >

Study: Instructional Blog Posts Drive the Most Traffic

Econsultancy
Study: Instructional Blog Posts Drive the Most Traffic ffffff
Courtesy of Dave S.
Steve Masters set out to determine which type of blog post drives the most long-term traffic. The winners: instructional and "How-To" content. Topical posts and promotional content are rising in popularity, but have a short shelf life. Educational posts are much more evergreen, but still fall short of the traffic-driving ability of instructional posts. Read More >

When You Fail to Disclose Promotional Payments, It's the Brand that Pays

The Washington Post
When You Fail to Disclose Promotional Payments, Its the Brand that Pays ffffff
Courtesy of TangoPango
The Federal Trade Commission made its authority on sponsored content clear this month when it busted ADT for paying bloggers to endorse its services without disclosing the financial arrangements. Hiding paid arrangements and producing false reviews mislead customers and can also result in fines and public rebuke. Review the FTC guidelines to be sure your next campaign complies with the regulations. Read More >

Collaborative Intelligence: Solution to Better Products, Customer Service and Sales

CyberAlert Blog
Collaborative Intelligence: Solution to Better Products, Better Customer Service and Better Sales ffffff
Courtesy of _DJ_
A business functions better when everyone is on the same page. Collaborative intelligence (CI) systems (not to be confused with competitive intelligence) allow businesses to harness data with one system and utilize it as a collective whole across the entire enterprise, rather than being hamstrung by a restricting silo approach. A CI system enables companies to keep pace with the increased demand for real-time information and the expansion of corporate data assets. Read More >
More Articles We Like

5 Steps to Take before Recycling Your Phone

Mashable

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12 Most

30 Simple Things You Don't Realize You Do that Impress Everyone around You

Lifehack
Quick Thought
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#10:

Most all restaurant critics recommend that you avoid eating in new restaurants until a few months after they open. The kitchen and front-of-the-house staff need time to get it together.
Likewise, there's little value in brands committing resources to be an early player in new social media networks. Scale is the true value of social media networks, and that takes time. ( Tweet this )
Concentrate social media marketing efforts on the established networks with scale, established marketing approaches and proven results.
Conferences and Webinars
Webinar: The 10 Weirdest A/B Tests Guaranteed to Double Your Business Growth, hosted by KISSmetrics, will be held March 26.
Webinar: On Being Human: The Importance of Writing More Engaging Emails, hosted by Marketo, will be held April 3.
Webinar: Raise Capital for Your Startup: How to Create Value Out of Nothing, hosted by Andrew Romans, will be held April 9.
PR & Media Relations Best Practices Summit, hosted by Ragan Communications and PRSA, will be held April 9 in New York, NY. The cost to attend is $1,095 for non-members and $845 for members.
PR News' Measurement Conference, hosted by PR News, will be held April 18 in Washington, DC. The cost to attend is $995.
The Keys to Agency Management, hosted by PRSA, will be held May 4 in Key West, FL. The cost to attend is $995 for members and $1,200 for non-members.
White Papers and eBooks
Social Media for Lead Generation. Marketo. Find out how tapping into social media channels can transform your lead generation efforts. You'll learn how social marketing is shifting away from company-to-buyer marketing and best practices for Facebook, Twitter, LinkedIn, Google+ and SlideShare.
The Road to Viewability: Find Out What You Need to Know. Quantcast. Viewability is becoming a reality for improved campaign performance. Read the findings to learn more about the current state of viewability standards, four steps to prepare for them, and the long-term effect on the advertising ecosystem.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"If your dreams don't scare you, they're not big enough."
Adam Braun, author and founder of Pencils of Promise
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Quotes of the Week
Factoids of the Week
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93% of recruiters use LinkedIn to research job candidates. (Jobvite)Tweet this
On average, brands respond to 42% of the customer inquiries they receive on Twitter. (Simply Measured)Tweet this
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Factoids of the Week
Media Monitoring March Madness Slam Dunk Offer
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Media Monitoring 2014:
The Ultimate Guide
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
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