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Media Monitoring Newsletter Archives

Is PR Blowing It in Digital Media?

March 2015 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
March 2015 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
CIPR / Marx Communications
Is PR Blowing It in Digital Media?
Photo credit: Chris Potter
The Internet and social media have revolutionized business, yet PR has largely failed to adapt, according to a recent U.K. study. Lack of knowledge about social media puts public relations at a serious disadvantage in competing with other departments for authority over new communications strategies, technologies and techniques. To thrive in the future and to assure knowledgeable oversight of social media communications, senior PR executives must quickly strengthen their digital and social media skills. Read More »
Public Relations
BuzzStream /
Must-Know Media Pitching Tips from Experts
Photo credit: Eric Kilby
Media relations are harder today with more PR practitioners and fewer journalists. To get noticed these days, you have to do things that add value to journalists. You also have to do things beyond the traditional media relations methods like press releases. The payoff? Eventually, you'll get more and better earned media placements if you follow the experts' pitching tips. Read More »
Social Media Examiner / HubSpot / B2C
7 Worthwhile Ways PR Can Tap into Social Media
Photo credit: Brian M Anderson
As social media have become more popular and pervasive, they have changed how businesses communicate and opened new opportunities for public relations. Understanding how to take advantage of those opportunities is vital for PR pros. A key challenge is finding and implementing appropriate PR applications on social media. Read More »
Bulldog Reporter / Adweek
Analyzing the PR Impact of Walmarts Wage Announcement
Photo credit: Bob Price
Walmart may have hit a public relations home run when it announced raises and better work schedules for about 500,000 employees. Most commentators believe the new policies will help Walmart erase its image as a retailer offering dead end, low-wage jobs. Most experts believe that Walmart's new employment policies will produce happier employees with lower churn, increase production, reduce employee demands for union representation, add to growth in the economy, and eventually increase revenues and profits. Those kinds of outcomes produce the best kind of PR. Read More »
Epic Publications / MarketingProfs / Sword and Script
Key Elements of a Positioning Statement — the Touchstone of PR Communications
A well-crafted positioning statement creates the foundation for all your organization's communications across all media. It provides focus and direction and ensures that content is consistent. Each organization's positioning statement must be uniquely its own. It takes effort to craft an effective positioning - but that underpinning makes it easier to develop on-target PR strategies and to craft more effective communications. Read More »
HubSpot / OutBrain / CopyBlogger
New Research Contradicts Accepted Headline Writing Practices - But Dont Abandon the Established Styles Quite Yet
Photo credit: Jon S
A recent analysis of click-through rates indicates that favorite words of copywriters, like "how to" and "easy," perform poorly. Still, PR and marketing writers must analyze their own CTRs and page views to determine what headlines work best in their PR and marketing communications. Read More »
Marketing& Social Media
Rohan Ayyar
4 Must-Haves for a Landing Page on Steroids
Good website landing pages have a few common characteristics: quick to load, aesthetic and attractive, relevant well-placed images (not stock images), and mobile-friendly responsive page design. When a good landing page is just not enough, however, you need to up your game to create a great landing page. Here's what it looks like. Read More »
Blogging Cage / Backlinke Sentry
Link Building Still a Top SEO Strategy - No Matter What Google Says
Photo Credit: India7 Network
Despite a Google staffer's recommendation to avoid linking-building, the strategy remains a priority for search engine optimization (SEO). These tips from SEO experts can help webmasters and marketers create backlinks to improve search engine rankings and increase website traffic. Read More »
Marketing Measurement Handbook: Implementing Metrics that Matter
CyberAlert's new handbook, Marketing Measurement: Implementing Metrics That Matter provides in-depth and up-to-date insights on measuring many different types of marketing initiatives. The free ebook provides a wealth of information and tips from top experts in the field. Articles cover advice on selecting the most appropriate metrics, implementing strategies and interpreting data. Read More »
Buffer / Rival IQ
How to Set Social Media Marketing Goals
Photo credit: Swen-Peter Ekkebus
To improve social media marketing results and demonstrate the value of your marketing efforts, it's crucial to set realistic and measurable goals. The best goals take into account how social media contributes to the sales funnel by measuring qualified leads. Read More »
HubSpot / PRNews / DigDay / Red Stripe Strategy
10 Social Media Marketing Metrics to Avoid
Photo credit: Howard Lake
Experts recommend discarding many of the once-favored social media marketing metrics, or at least view them skeptically and use them only in conjunction other more relevant, accurate and actionable metrics. If you're relying on the scuttled social media metrics, you need to reassess your measurement approach and use metrics that deliver actionable insight. Read More »
Other Articles to Help You
Fast Company
The Strategist
Business News Daily
CNN Money
Design for Founders
Communications Conversations (Arik Hanson)
Social Media Examiner
Conferences and Webinars
Webinar: Handling Negative Comments and Attacks from Customers, March 4 from 1 to 2 p.m. EST. Sponsored by Lorman, $99.
Webinar: 10 Common Webinar Mistakes and How to Avoid Them, March 4 at 1 p.m. EST. Sponsored by ON24. Free.
Conference: Summit, The Digital Marketing Conference, March 9 to 13, Salt Palace Convention Center Salt Lake City. Organized by Adobe Systems Inc. Full price $1,895.
Conference: Building Media Relationships, March 12 from 9 a.m. to 5 p.m. at the Summit Executive Conference Center, Chicago, Ill. Sponsored by the PRSA. Members: $615.
Conference: Crisis Management Workshop, March 12 from 8:30 to 11:45 a.m. at the National Press Club, Washington, DC. Sponsored by PRNews. $575.
Conference: Gartner Business Intelligence & Analytics Summit, March 30 to April 1 in Las Vegas. Standard price $2995.
Webinar: Create Landing Pages to Optimize Your ROI, April 7 at 1 p.m. Sponsored by the Association of Strategic Marketing, $99.
Conference: PR Measurement Conference, March 12, Washington, DC. Sponsored by the PRSA. $845 for members.
Conference: Crisis Management Workshop, March 12, National Press Club, Washington, D.C. Sponsored by PR News.
Conference: MarTech, The Marketing and Technology Conference, March 31 to April 1, Hilton San Francisco Union Square. $49 for an expo pass. $1,295 for an all-access pass.
Conference: PR Measurement Conference, April 20, National Press Club, Washington, D.C. Sponsored by PR News.
Conference: Counselors to Higher Education Senior Summit, April 15-19, Washington, DC. Sponsored by the PRSA. $710 for members by March 16.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Specialist - J.D. Power
Coordinator of Communications & Public Relations - Shedd Aquarium
Senior Media Relations Specialist - Oregon Health & Science University
Communications and Public Relations Specialist - Rescue Mission Alliance
Public Relations Manager - NACUBO
Communications and Public Relations Manager - Access Group
Senior Engagement Officer - Cure Alzheimer's Fund
Marketing Positions
Marketing Manager - Endeavor
Marketing Manager - City Harvest
Marketing Manager - The CT Challenge
Account Manager / Interactive Marketing Specialist - MarketSmart
Marketing Specialist - Virginia Mason
Quote of the Week
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"Never whine online."
Michele Thompkins
Public Relations and Marketing
D3 - Veteran Co
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Quote of the Week
Factoids of the Week
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63% of millennials say they stay updated on brands through social networks. (leaderswest Digital Marketing Journal)Tweet this!
48% of marketers curate noteworthy content from third-party sources weekly. (Design & Promote)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
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