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Media Monitoring Newsletter Archives

What the Pending Demise of Google+ Means for PR and Marketing

March 2015 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
March 2015 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings


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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Adam Vincenzini / Carrie Morgan
What the Pending Demise of Google+ Means for PR and Marketing
Google+ is ending as we know it. Whatever eventually happens to Google+ and its offspring, PR and social media marketing pros should take Google's announcement as a warning. The planned reorganization of Google+ exemplifies the danger of relying solely on social media, especially a single network, for public relations and marketing. Savvy businesses employ a range of PR and marketing strategies, including media relations, content marketing and owned media. Read More »
Public Relations
PR Academy / Stuart Bruce
Survey Reveals PRs Measurement Shortcomings
Photo credit: Biking Nikon SFO
A survey by the PR Academy in the U.K. points to a disturbing lack of measurement in public relations. Measurement is the largest skills gap for public relations professionals. Over a third of the 117 respondents don't measure their communications activities, the new survey results indicate, and many rely on informal feedback. Taking a rigorous approach to measuring PR outcomes will confirm the value of PR expenditures in both business and public service. Read More »
BBC News
BBC Program Reveals Royal Familys Media Relations Battles
Sandy Henney, Prince Charles' former press secretary
PR pros are the heroes - or maybe the villains, depending on your perspective - of a BBC program that examines the media relations strategies, challenges and successes of the British royal family. The BBC television program, "Reinventing the Royals," presents an in-depth view into the battle over the years between Britain's royal family and the media. Besides being entertained, PR pros can learn from the successes and back washes of the Royal's media relations undertakings. Read More »
Social Media Today / Journalistics / LTPR
Crucial PR Planning Step: Identify Who Cares About Your Message
Before you begin crafting your public relations communications, ask yourself "Who cares?" The process of determining who cares about your PR content is called audience identification. It's one of the first steps in message planning and is necessary to create well-targeted messages. That crucial step requires research into the different needs and preferences of the many audience groups PR must serve. Read More »
ereleases
Google Downgrades Web-Only Press Releases, Rewards Media Pickup Via Implied Linking
Google's Panda updates have created a real stir in the SEO and public relations domains. The irony: nothing much has changed. Your focus should be to get noticed and picked up by the big kahunas in your industry, the general news media, and high visibility online web sites. Read More »
Marketing& Social Media
Jeff Bullas / Forbes / Practical Ecommerce
9 Methods to Improve Your Content Marketing
Photo credit: Digital Ralph
An effective content market program starts with creating a written strategy, measuring results and publishing relevant and well-developed content on social media and other websites and blogs. If you're like many content marketers, chances are you have ample room for improvement, according to the results of a recent survey showing that many content marketers lack a strategy and don't measure ROI. Snubbing those best practices will limit your content marketing success. Read More »
Convince & Convert / Marketing Land / Fast Company
Is There a Role for Snapchat in Marketing Campaigns?
Brands that start building a fan base on Snapchat now will have a head start, some experts predict. Some creative examples curated from around the Web illustrate how brands successfully use Snapchat. The unique attributes and ephemeral nature of Snapchat visuals require original marketing approaches. While now lacking in advertiser services, Snapchat will inevitably improve, as has happened with other social media networks. Read More »
Treehouse / Website Magazine / Verve
Responsive Design Now Mandatory for Optimal User Experience and Marketing Results
With mobile devices now ubiquitous and more people connecting to websites more often from smartphones and tablets to obtain information and make purchases, responsive website design that automatically adapts to all screen sizes has become a necessity for online marketing success. When building or rebuilding a corporate, brand or ecommerce website, these guidelines will help you understand what's needed to achieve a successful responsive design. Read More »
RadiumOne / Direct Marketing News
How Marketers Can Penetrate the Secrets of Dark Social
Photo credit: woodlywonderworks
Dark social — comprised of email, chat and messaging apps — is difficult to monitor and measure through standard web analytics. Pioneering brands now use trackable links in their social messages to pierce the dark social veil and collect valuable data to improve their content and better target their audiences. The measurement potential of dark social is as enormous as the volume of data. Read More »
CyberAlert
The Benefits of Social Media Analytics
Photo credit: Simon Cunningham
Social media offers a potential goldmine of information on an organization's customers, products and competitors. More brands are realizing the benefits of social media analytics tools to mine that data. That information can help them improve social media content and reach their target audiences. Read More »
Other Articles to Help You
ITBusinessEdge
Social Media Today
Business 2 Community
Wall Street Journal
Wall Street Journal
Webmag.co
ItBusinessEdge
The Washington Post
Fast Company
attn.com
AdAge
Business 2 Community
The Guardian (U.K.)
Conferences and Webinars
Webinar: Prevention is Better than Cure: Avoid Blacklists and Improve Reputation, March 12 at 1 p.m. EST. Sponsored by Xverify. Free.
Conference: Building Media Relationships, March 12 from 9 a.m. to 5 p.m. at the Summit Executive Conference Center, Chicago, Ill. Sponsored by the PRSA. Members: $615.
Conference: Gartner Business Intelligence & Analytics Summit, March 30 to April 1 in Las Vegas. Standard price $2995.
Webinar: Create Landing Pages to Optimize Your ROI, April 7 at 1 p.m. Sponsored by the Association of Strategic Marketing, $99.
Conference: PR Measurement Conference, March 12, Washington, DC. Sponsored by the PRSA. $845 for members.
Conference: Crisis Management Workshop, March 12, National Press Club, Washington, D.C. Sponsored by PR News.
Conference: MarTech, The Marketing and Technology Conference, March 31 to April 1, Hilton San Francisco Union Square. $49 for an expo pass. $1,295 for an all-access pass.
Conference: PR Measurement Conference, April 20, National Press Club, Washington, D.C. Sponsored by PR News.
Conference: Counselors to Higher Education Senior Summit, April 15-19, Washington, DC. Sponsored by the PRSA. $710 for members by March 16.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications Manager - Federal Reserve Bank of Richmond
Director of Communications - Stanford University
Public Relations Coordinator - American Culinary Federation
Communications Specialist - Moroch
Community - Public Affairs Specialist - Cox Communications
Media Assistant - Refuel Agency
Marketing Positions
Communications/Marketing Coordinator - ACLU
Social Media Manager - HarperCollins Publishers
Senior Communications Strategist - WebMD
Senior Manager Communications - Discovery Communications
Marketing & Proposal Writing Coordinator - CBIZ
Marketing Manager - Youth Speaks, Inc.
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Quote of the Week
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"For every action, there's an equal and opposite reaction. Plus a social media over-reaction."
Tim Siedell
@badbanana
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Quote of the Week
Factoids of the Week
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34% of Fortune 500 companies now maintain active blogs — the largest share since 2008. (Forbes)Tweet this!
34% of marketers use Twitter to successfully generate leads. (Jeff Bullas)Tweet this!
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Media Monitoring March Madness Slam Dunk Offer
The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
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