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Media Monitoring Newsletter Archives

How to Turn Employees into Social Media Advocates

March 2015 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
March 2015 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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PR Articles | Marketing & Social Media Articles | Conferences & Webinars | White Papers & eBooks | Job Listings

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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
MITSloan Management Review / Convince & Convert
How to Turn Employees into Social Media Advocates
Employees can become a powerful force for their company if they post and share its news and announcements on social media. Developing employees as social media advocates requires training, software, communications and metrics to measure the effort's success. Innovative organizations show how it can be done successfully. Read More »
Public Relations
Meliorate / Ed Mayuga
Better Engagement Can Turn Employees into Company Ambassadors
Photo credit: ICMA
PR internal communications teams have the important function of improving employee engagement. With surveys indicating that most employees are disengaged at work, business and their PR staff must step up efforts to improve communications with employees. Read More »
Shift Communications / Mynewsdesk
The Emerging New Age of PR Measurement
Photo credit: justgrimes
More than a few public relations experts argue that data is the future of PR. Measuring the impact of PR initiatives can improve strategies and calculate PR's contributions to the organization. Aggressively utilizing data and measurement to quantify impact and success is the vital catalyst to elevate PR. To take advantage of the substantial amounts of data now available, PR pros must become more analytical and learn how to correlate the success of their efforts to key business metrics. Read More »
Forbes / Content Marketing Institute / LinkedIn Pulse / iMedia Connection
How to Create Authentic Content for Marketing & PR
Photo credit: Michael Lowell
Authenticity is the path to the audience's heart. Authentic stories can lead to powerful content that gains click-throughs, builds brand awareness, and prompts people to share posts. There are no simple instructions on how to be genuine, and no standard definition for what comprises authentic content. The perception of what feels real depends on the audience. PR and marketing pros, however, can significantly increase the chances that their audiences will accept their stories as genuine by, well, being genuine. Read More »
How Data Visualization Improves PR Communications
Credit: Pew Research Center
Charts, graphs and other types of data visualizations better communicate data than words alone. In an environment that's increasingly data driven, savvy PR pros now emphasize use of data visualization to better deliver corporate and brand messages. PR communications that include data visualizations and infographics stand out and rise above text-only articles and posts. Read More »
Content Marketing Institute / BUZZergy / Neil Patel
Notable Benefits of Repurposing PR Content
Photo credit: Andy Authur
Repurposing PR content - that is, finding additional uses, formats or audiences for the content — increases the reach and power of corporate communications. In addition, repurposing enables PR to increase its content output and efficiency. Rather than simply republishing, proper repurposing requires modifying content to meet requirements of different formats. Read More »
2015 Salary Survey / ATTN:
PR Salaries Rising But Womens Pay Lags Behind
Photo credit: State Street Loan
Although PR salaries are rising and demand for talent is robust, women are paid appreciably less than men. A survey of over 1,000 PR pros reveals a troubling salary discrepancy between men and women. Among workers with less than five years of experience, men earn $5,500 more per year than women. For those with over five years of experience, the discrepancy increases to $42,000. Read More »
Marketing& Social Media
Mediative / Percussion Software
Changes in Googles Organic Search Listings Alter SEO, Content Marketing and PPC Strategies
Google's search results and how people look at the pages have drastically changed in the last decade. For instance, searchers now tend to scan vertically rather than horizontally and the coveted "golden triangle" of eye movements has disappeared. Savvy content marketers, SEO pros and web advertisers stay informed about the evolving habits of web searchers. Read More »
CivicScience / Contently
Native Advertising: Benefits & Risks
Photo credit: Shannon Kringer
Advertisers and web publishers continue to embrace native advertising. Publishers gain increased revenue, and advertisers win consumers' interest. Recent surveys show, however, that many consumers don't trust sponsored content, resulting in reduced credibility for the websites. Without clear disclosures, both publishers and advertisers risk a backlash from disillusioned consumers. Read More »
B2C / KISSmetrics / Forbes
6 Ways to Fight Negative SEO Attacks
Photo credit: Sammy Zimmermanns
It sounds like an Internet nightmare. A negative SEO attack causes your website's search engine ranking to plunge. Even if negative SEO attacks may still be rare, prudence calls for organizations to be on guard against malevolent attacks aimed at destroying their search engine ranking. Businesses can watch for the attacks by monitoring their backlinks and social media mentions, and take counter measures before they suffer underserved search engine penalties. Read More »
Other Articles to Help You
PR Conversations
American Express Open Forum
The Atlantic
TED Conference
American Express Open Forum
Conferences and Webinars
Conference: Gartner Business Intelligence & Analytics Summit, March 30 to April 1 in Las Vegas. Standard price $2995.
Webinar: Create Landing Pages to Optimize Your ROI, April 7 at 1 p.m. Sponsored by the Association of Strategic Marketing, $99.
Conference: MarTech, The Marketing and Technology Conference, March 31 to April 1, Hilton San Francisco Union Square. $49 for an expo pass. $1,295 for an all-access pass.
Conference: PR Measurement Conference, April 20, National Press Club, Washington, D.C. Sponsored by PR News. Regular rate $1095.
Conference: Counselors to Higher Education Senior Summit, April 15-19, Washington, DC. Sponsored by the PRSA. $810 for PRSA standard rate.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Manager - TiVo
Director of Communications - Alzheimer's Association
Senior Manager, Communications - American Institute of CPAs
Regional Director of Communications - American Heart Association
Executive Director - Utah Pride Center
Senior Writer, Traditional & Social Media - Avalere Health
Marketing Positions
Director of Marketing - World Learning
Digital Marketing Strategist - Goodsearch LLC
Director of Marketing and Communications - Oregon Medical Association
Marketing and Special Events Manager - Healthy Spot
Special Events and Marketing Coordinator - Elizabeth Hospice
Communications Consultant - Frontline Solutions
Quote of the Week
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"The best marketing doesn't feel like marketing."
Tom Fishburne
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Quote of the Week
Factoids of the Week
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Spending on native ads will increase from $4.7 billion in 2013 to $7.9 billion this year, and will reach $21 billion in 2018 (Business Insider)Tweet this!
Customer testimonials have the highest effectiveness rating for content marketing at 89%. (Social Fresh)Tweet this!
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Omnibus News Feed
The 2014 Measurement Handbook for PR, Marketing and Social Media
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