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Who Should Manage Social Media? Public Relations? Marketing? Customer Service?g

March 2015 Issue #5

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CyberAlert: Nobody Monitors and Measures the Media Better
March 2015 Issue #5
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Red Jeweled Media / iMediaConnection
Who Should Manage Social Media? Public Relations? Marketing? Customer Service?
Which department should be in charge of an organization's social media remains a controversial issue. Should it be handled in-house or outsourced? Should it fall under PR, marketing or a separate social media department? Many communications experts believe PR pros have the backgrounds and natural inclinations to best manage social media. Read More »
Public Relations
G&S Business Communications
How the New Kind of CEO Affects Crisis Communications
Addressing corporate crises may become even more challenging from a public relations perspective as a new kind of corporate executive rises to power - one exhibiting boldness in decision-making but with perhaps less crisis management experience. As new executives with aggressive business agendas increasingly take over corporations, PR pros must take a more active role in counselling company leaders on media relations and preventing a PR crisis. A survey of media influencers highlights the importance of accountability and honesty for executive leadership handling corporate crises, findings that PR pros can use to educate corporate decision-makers. Read More »
Econsultancy / Mobile Marketer
Meerkat App May Transform PR, Social Media Marketing
Photo credit: Anthony Quintano
Meerkat, a new live-streaming app, may be the next big thing that will transform social media. Although initial reviews rave about potential marketing applications, live video streaming can also enhance PR campaigns. Whether or not it becomes the dominant streaming app, Meerkat's sudden rise illustrates the growing importance of mobile-centric live videos. Read More »
The Verge / The Wall Street Journal
Crisis Simulations: New Method to Train Corporate Communications Teams for Social Media Crisis Management
Realistic simulations to train PR and corporate communications teams for a social media crisis are now gaining traction. A cottage industry of firms offering social media crisis simulations has developed. Simulated social media crisis sessions can better prepare PR pros and other communicators for an actual crisis. Read More »
Crenshaw Communications / CP Communications / TopRank Blog
PR Strategies: The Secrets to Creating Successful Online Videos
Photo credit: Joseph Morris
The use of online video - sometimes called streaming media - has boomed of late in marketing and social media. Public relations too can take advantage of the many benefits of video. Video production and editing tools today are readily available, inexpensive and easy to learn. The real barriers to producing and distributing successful PR videos are conceptual and creative. Read More »
Marketing& Social Media
TrackMaven / B2C
How Social Media Measurement Can Help Fix Your Content Marketing Problems
Consumers and business professionals are buried in information as marketers broadcast more content across multiple platforms. Simply producing more content in an ongoing arms race yields no competitive advantage and is unsustainable over the long run. To develop better-targeted content, savvy marketers deploy social media measurement services to better understand what content their audiences need and prefer. Read More »
Burst Media / Convince & Convert
Key Attributes of Winning Influencer Marketing Campaigns
Photo credit: Burst Media
Some brands are achieving significant success through influencer marketing campaigns. Successful influencer campaigns require social media monitoring and measurement programs to identify influencers that match target audiences. Ongoing monitoring to track the success of influencers and messages increases chances for success. Read More »
Forbes / Hootsuite / Buffer / Heidi Cohen
10 Tips for Facebook Marketing Success
Photo credit: Sean MacEntee
While not well-suited for B2B businesses, Facebook is an ideal network for B2C businesses and nonprofits. These tips can help improve your marketing on Facebook, the most populated and popular social media network. Read More »
LexisNexis / PoliceOne
Law Enforcement (and Corporate Security) Benefit from Social Media Monitoring
Photo credit: West Midlands Police
Law enforcement is increasingly turning to social media monitoring to prevent and solve crimes. Yet, monitoring efforts of many police agencies remain unsophisticated. Many departments sift through networks manually without the time-saving benefit of automated monitoring programs, and many police agencies lack dedicated staff, formal policies and training programs. Security departments of corporations can also benefit from media monitoring services to assess threats against their personnel, property and IT infrastructure. Prudent corporations also monitor news and social media for legal threats such as lawsuits, investigations by regulators, human resources threats such as protests or strikes, and information technology threats including hacking. Read More »
Other Articles to Help You
Stephen Waddington
ParkerHiggins
The Guardian (U.K.)
Entrepreneur
ITBusinessEdge
Harvard Business Review
Tactics
CNBC
Webmag.co
Buffer Social
Conferences and Webinars
Webinar: Strategic Storytelling, April 2 at 12 p.m. EDT, Sponsored by Nasdaq. Free.
Webinar: Create Landing Pages to Optimize Your ROI, April 7 at 1 p.m. Sponsored by the Association of Strategic Marketing, $99.
Conference: PR Measurement Conference, March 12, Washington, DC. Sponsored by the PRSA. $845 for member
Conference: Crisis Management Workshop, March 12, National Press Club, Washington, D.C. Sponsored by PR News.
Conference: MarTech, The Marketing and Technology Conference, March 31 to April 1, Hilton San Francisco Union Square. $49 for an expo pass. $1,295 for an all-access pass.
Conference: NovaCom'15, What's New/What's Next in Communication and PR, Heldrich Hotel, New Brunswick, NJ. April 17, 8 a.m. to 2 p.m. Sponsored by Rutgers University. $199.
Webinar: Google Analytics for PR Pros, April 14, 3 to 4 p.m. EDT. Sponsored by the PRSA. Free for members.
Webinar: The Metrics that Matter for Nonprofits, April 14, 2 p.m. ET. Sponsored by Intacct Corp. Free
Conference: PR Measurement Conference, April 20, National Press Club, Washington, D.C. Sponsored by PR News. Regular rate $1095.
Conference: Counselors to Higher Education Senior Summit, April 15-19, Washington, DC. Sponsored by the PRSA. $810 for PRSA regular rate.
Webinar: Keys to Creating Customer Loyalty with Effective Post Purchase Email Marketing, April 22 at 1 p.m. ET. Sponsored by the Association of Strategic Marketing. Free.
Conference: Social Media Manager's Workshop, April 29-30, New Horizons Las Vegas. Sponsored by the PRSA. $49 for members
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Public Relations & Social Media Manager - Baltimore Symphony Orchestra
Media Relations Specialist - Howard University
Public Relations Manager - National Safety Council
Account Coordinator - Hager Sharp
Communications Manager - Gulf of Maine Research Institute
Communications Manager - Las Vegas Convention & Visitors Authority
Marketing Positions
Manager, Communications - Communications Manager
Marketing Analyst - First Book
Vice President, Marketing & Engagement - National Audubon Society Inc.
Marketing Manager - Hermosa Beach Chamber of Commerce and Visitors Bureau
Marketing Coordinator - National Association of RV Parks and Campgrounds
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Quote of the Week
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"Rather than simply opening up doors to the gatekeepers, PR professionals must now figure out how to tell a story that resonates across multiple channels clogged with competing messages."
Jennifer Connelly CEO, JCPR
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Quote of the Week
Factoids of the Week
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Paid search clicks on mobile devices will exceed 50% of all paid search by 2016. (Marin Software)Tweet this!
Over 90% of our media consumption occurs in front of a screen. (Rebuild Nation)Tweet this!
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Media Monitoring March Madness Slam Dunk Offer
The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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