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Media Monitoring Newsletter Archives

How to Gain Actionable Insights from Social Media Monitoring & Measurement

March 2016 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
March 2016 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
How to Gain Actionable Insights from Social Media Monitoring & Measurement
More organizations are employing social media listening services, but many remain unsure how to achieve the full benefits of social media monitoring and measurement. Here's how brands can gain advantage from social media data. Read More »
What Twitters New Timeline Means for PR & Marketers
Twitter has just launched a new timeline that some say changes the unique nature of the social media network with the 240-character limit and the chronological order timeline. The good news is that the new timeline may provide more opportunities for marketing and PR to reach out to customers and prospects. Read More »
Powerful New Way for PR to Distribute News and How to Use It
Photo credit: Kooroshication via Flickr
Twitter is an excellent distribution channel and networking tool for corporate news and content marketing. Get the most out of Twitter as a PR and marketing tool with these tips from industry experts. Read More »
Is Media Relations Dying?
With the demise of print newspapers and the corresponding rise of digital alternatives, some public relations veterans say media relations has diminished in value. Other say media relations is alive and well; it is evolving to adapt to the new digital environment. Read More »
How Retargeting Reinforces Marketing Messages at Low Cost - and Delivers New Customers
Done correctly, retargeting converts consumers who have visited your website but left without completing a purchase. Retargeting ads designed to attract attention and convey a brand message are most likely to succeed when combined with strategies to segment customers. Read More »
As Social Media Spending Increases, Marketers Lament Lack of Measurement Results
Many marketers are unable to measure the business impact of their social media marketing efforts, even while social media spending continues to escalate. The use of a social media monitoring and measurement service can help assess the impact of social media marketing efforts. Read More »
Meltwater White Paper Promoting Use of AVEs for PR Measurement Unleashes Barrage of Industry Criticism
A white paper recommending advertising value equivalencies for PR measurement has drawn multiple condemnations from PR associations and professionals. AVEs were long ago discredited as a viable PR metric, they stress. Read More »
Googles AMP Loads Mobile Pages Faster to Improve User Experience & Battle Ad Blockers
Google's new super-fast mobile pages are a major advance in the fast-evolving digital landscape. By improving the user experience, Google hopes to obviate the need for ad blockers and encourage people to use the mobile Web rather than its competitors' proprietary platforms. It's essential for marketers to be aware of Google's initiative and to work with their technology teams to implement the technology where appropriate. To improve user experience, it's also important to design display ads that minimize page loading times. Read More »
Most Viewed from Previous Issues
What PR Needs to Do to Gain C-Suite Confidence
Gaining the proverbial seat at the table requires PR to earn the respect of the C-suite. Using data-based reports to document the success of PR's strategies and programs is the proven way to win the confidence of C-suite insiders. Read More »
Pay-for-Performance or Retainers? Which is Better for PR & Clients?
Pay-for-performance remains controversial in public relations circles. Some say it provides accountability and results; others warn that it's a bad option for both clients and PR firms. Read More »
Other Articles to Help You
The Atlantic
Harvard Business Review
Rebecca Coleman
The New York Times
The New York Times
Paine Publishing
The New York Times
Conferences and Webinars
Conference: Social Media for PR, Marketing and Corporate Communications Conference at Disney World, March 9 to 11 at Disney World, Lake Buena Vista, FL. Presented by Ragan and PRSA. Standard price $1,195.
Webinar: 5 Secrets to Wake up Your Webinars, March 9 at 2 p.m. Eastern time. Sponsored by On24. Free.
Webinar: Tips for Putting Behavioral Marketing into Action, March 10 at 2 p.m. Eastern time. Sponsored by IBM Cloud Services. Free.
Conference: Building Media Relationships - How to Develop Rapport and Become a Valued Resource, March 10 from 9 a.m. to 5 p.m. Pacific time at the AMA Executive Conference Center, San Francisco. Sponsored by the PRSA. Member price $615.
Conference: Visual Content and Media Relations, March 22 from 9 a.m. to 5 p.m. at the Summit Executive Center in Chicago, IL. Sponsored by the PRSA. $615 for members.
Conference: Sounding the Drumbeat — Why Integration is PR's Key to Success, March24 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Click Z Live, April 11 to 13 at the Marriott Marquis, New York, NY. All acc3ess pass $1,995 by March 11.
Conference: Counselors to Higher Education Senior Summit, April 13 to 4 at the Royal Sonesta in New Orleans, LA. Presented by the PRSA. PRSA member regular rate: $870.
Conference: Measurement Conference and Social Media Workshop. April 20-21 at the National Press Club in Washington, D.C. Presented by PR News. Full access pass $1,595 by April 1.
Conference: Health Academy Conference, April 20 to 22 at the Washington Marriott at Metro Center, Washington, DC. Presented by the PRSA. PRSA member regular rate: $890.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communications Manager - Feeding America
Director of Communications - University of Michigan
Social Media Director - The University of Iowa
Regional Communications Consultant - March of Dimes
Director of Marketing and Communication - Baylor University
Director of Media & Public Relations - Eckerd College
Media Relations Officer - IHME
Media Relations Director - American Friends Service Committee
Marketing Positions
Director of Marketing Communication - Willamette University
Marketing Manager - Krimson Klover
Development and Marketing Coordinator - Jewish Community Center of Northern Virginia
Director of Strategic Communications - National Peace Corp Association
Social Media Manager - The Cambridge Institute of International Education
Marketing Campaign Specialist - REI
Quote of the Week
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"You have to be first, different or great. If you're one of them, you may make it."
Loretta Lynn
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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49% of marketing executives use social media monitoring to better understand customers, prospects and markets. (eMarketer)Tweet this!
Only 11.5% of marketing leaders have quantified the impact of social media marketing. (CMO Survey)Tweet this!
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Ted Talks of the Week
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Audrey Choi
Sustainable Investment Expert
How to Make a Profit While Making a Difference

Steve Jobs
Former Apple CEO
How to Live Before You Die
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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