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Media Monitoring Newsletter Archives

7 Ways to Counteract a Competitor's Favorable Media Coverag

March 2016 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
March 2016 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
7 Ways to Counteract a Competitor's Favorable Media Coverage
Seeing a competitor in front of television cameras or mentioned in a major print article may exasperate your company's PR folks and C-suite executives. That's when you need to know how you can capitalize on the competitor's positive news coverage. Read More »
Can Facebooks New Reactions Emoji Help Improve Social Media Measurement?
Facebook's new Reactions emoji may enable organizations to better understand audience reactions, engage with consumers and measure PR and marketing efforts. But measurement experts urge marketing and PR to be wary about putting too much emphasis on emoji counts. Read More »
Girl Scouts Score PR Bonanza at Oscars
While major companies paid millions for television advertising during the Oscars, a nonprofit organization that didn't pay a cent was the biggest brand winner of the night. The Girl Scouts gained the most from the event with an old-fashioned public relations technique: product placement. Read More »
Essential Features of Online Corporate Newsrooms
Journalists now visit online corporate newsrooms regularly — more than ever. Here's what journalists want to find in online media rooms. Read More »
Is Any Press Good Press? Analyzing the Impact of Positive and Negative PR Events
The saying goes that "Any press is good press." But how true is it? A comprehensive review of negative and positive PR incidents seeks to answer that question. Though it doesn't definitively resolve the question, the research offers interesting insights and useful recommendations for PR pros about the impact of earned media. Read More »
How Personalization in Digital Marketing Improves Customer Experience and Business Results
Personalization is now viewed as an essential marketing strategy. More marketers are seeking to personalize the customer experience in order to better engage customers and to improve business results. The strategy can misfire, however, when marketers lack an in-depth understanding of their audience's preferences. Read More »
Learning to Say No as a Vital Business Skill
Sometimes PR and marketing professionals simply must say "no" to people who make demands on their time or other limited resources, especially since PR is often a dumping ground for peripheral corporate tasks. PR pros who learn the art of declining unwanted requests without offending are more likely to build more successful careers and happier lives. Read More »
9 Tips for Writing Outstanding Conclusions
The conclusion is a critical part of blog posts and virtually all other communications, including memos. A strong conclusion clarifies your message and helps make your piece memorable. These tips will help you write conclusions that transform your communications from good to superb. Read More »
Most Viewed from Previous Issues
How to Gain Actionable Insights from Social Media Monitoring & Measurement
More organizations are employing social media listening services, but many remain unsure how to achieve the full benefits of social media monitoring and measurement. Here's how brands can gain advantage from social media data. Read More »
What Twitters New Timeline Means for PR & Marketers
Twitter has just launched a new timeline that some say changes the unique nature of the social media network. The good news is that the new timeline may provide more opportunities for marketing and PR to reach out to customers and prospects. Read More »
Other Articles to Help You
PR Daily
The Atlantic
Harvard Business Review
Fast Company
The New York Times
Conferences and Webinars
Webinar: Tips for Putting Behavioral Marketing into Action, March 10 at 2 p.m. Eastern time. Sponsored by IBM Cloud Services. Free.
Webinar: One ROI Tracking Trick to Rule Them All, March 10 at 9 a.m. Pacific time. Sponsored by Kissmetrics. Free.
Conference: Building Media Relationships - How to Develop Rapport and Become a Valued Resource, March 10 from 9 a.m. to 5 p.m. Pacific time at the AMA Executive Conference Center, San Francisco. Sponsored by the PRSA. Member price $615.
Webinar: Winning Crowded In-boxes with Smarter Segmentation, Marcy 17 at 2 p.m. Eastern time. Sponsored by emma. Free.
Conference: Visual Content and Media Relations, March 22 from 9 a.m. to 5 p.m. at the Summit Executive Center in Chicago, IL. Sponsored by the PRSA. $615 for members.
Conference: Sounding the Drumbeat — Why Integration is PR's Key to Success, March 24 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: The New Normal: Using Big Data for Audience Insights, March 29 at 1 p.m. Eastern time. Sponsored by Quancast. Free.
Webinar: Social Data: How to Truly Know Your Brand's Audience, March 29 at 1 p.m. Sponsored by WOMMA. Free.
Conference: Click Z Live, April 11 to 13 at the Marriott Marquis, New York, NY. All access pass $1,995 by March 11.
Conference: Counselors to Higher Education Senior Summit, April 13 to 4 at the Royal Sonesta in New Orleans, LA. Presented by the PRSA. PRSA member regular rate: $870.
Conference: Measurement Conference and Social Media Workshop. April 20-21 at the National Press Club in Washington, D.C. Presented by PR News. Full access pass $1,595 by April 1.
Conference: OMMA Boston — After Advertising: The Marketing Opportunities of 2021, April 20 at the Hyatt Regency, Boston. Presented by MediaPost. $595 by March 13
Conference: Health Academy Conference, April 20 to 22 at the Washington Marriott at Metro Center, Washington, DC. Presented by the PRSA. PRSA member regular rate: $890.
Conference: Corporate Communicators Conference, June 6 to 8 at the University of Pittsburgh, Presented by Ragan. Standard price $1,295.
Conference: SocialPro, June 20 to 21 at the Bell Harbor Convention Center in Seattle, WA. Presented by Marketing Land. All access pass: $1,395 by April 23.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Social Media Manager - Accenture
Senior Media Relations Manager - Fred Hutch Cancer Research Center
Director, Strategic Communications - Kaiser Permanente
Social Media Specialist - Greenpeace
Public Relations Coordinator - Museum of Science and Industry
Director of Community Relations - Goodwill Industries
Senior Director, Communications and Marketing - National Kidney Foundation
Marketing Positions
Communications Specialist - Health Share of Oregon
Assistant Marketing Manager - Surly Brewing Company
Marketing Project Manager - York and Chapel
Director, Marketing & Communications - Global Impact
Social Media & Content Marketing Manager - Big Propeller
Marketing Manager - 89 Degrees
Quote of the Week
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"If you are a little different, or a little outrageous, or if you do things that are bold or controversial, the press is going to write about you."
Donald Trump
The Art of the Deal
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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97% of journalists believe it is important for a company or organization to have an online newsroom. (TEKGROUP)Tweet this!
Only 26% of marketers are "totally confident" in personalization as a marketing strategy. (CMO Council)Tweet this!
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Ted Talks of the Week
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Audrey Choi
Sustainable Investment Expert
How to Make a Profit While Making a Difference

Steve Jobs
Former Apple CEO
How to Live Before You Die
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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