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Media Monitoring Newsletter Archives

10 Often Overlooked Ways PR Earns Journalists' Attention and Wins Media Coverage

March 2016 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
March 2016 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
10 Often Overlooked Ways PR Earns Journalists' Attention and Wins Media Coverage
Many different approaches can be used to attract the attention of journalists and secure favorable media coverage. Carefully putting the basics in place and building relationships with journalists are the fundamental requirements. Then, there are both direct and indirect ways to attract their attention. Providing journalists information or commentary that is relevant and useful to their audiences is the ultimate "secret" to win media coverage. Read More »
The Perils and Benefits of Reddit for PR and Marketing
Photo credit: Eva Blue
Reddit can be dangerous for brands. Nonetheless, PR and marketing pros with the right skills can learn a great deal and benefit from the network's enormous user base and its many comment threads that cover almost every topic imaginable. Read More »
PR Firms Sue to Block New York Lobbying Rule
PR firms are fighting back against a New York State agency's ruling that would require PR firms involved in public policy issues to register as lobbyists. PR firms make persuasive arguments for why the court should block the state edict. Read More »
Brands Face PR Dilemma in Maria Sharapova Scandal
Controversy surrounding tennis star Maria Sharapova illustrates the difficulty brands often face with celebrity endorsements. If they move too quickly to terminate a relationship, they can lose beneficial endorsements. If they move too slowly, they could damage their brand image. Read More »
How Journalists Prepare for CEO Interviews and How PR Can Prepare CEOs
PR professionals can best prepare their CEOs and other executives for media interviews by learning how journalists prepare for the interviews. A survey of North American and European journalists reveals what information sources reporters review before they interview CEOs, how PR and corporate executives can better prepare for the interviews, and interesting differences between how North American and European journalists prepare. Read More »
How Fortune 500 Firms Benefit (or Dont) from Pinterest
More brands can benefit from Pinterest, a fast-growing social media channel that brands ignore at their peril. A new study reveals how Fortune 500 companies use Pinterest, outlines the shortcomings of the companies' strategies and recommends successful tactics. Read More »
Tsunami of Emoji Swamp Online Marketing
A tsunami of emoji has hit digital marketing. Riding the wave by incorporating emoji into marketing messages may seem appealing. However, experts caution against grabbing the latest shiny new object without first analyzing data about your audience and pondering how the tactic will match your brand image and overall strategy. Read More »
Google Deletes Right Column PPC Ads; Marketers Adapt Bidding, SEO & PR Strategies
Image credit: Netimperative
Google's decision to abandon right-side ads in its search results has significant implications for marketers who use pay per click search advertising. As competition for top-of-the-page ads becomes fiercer, high placements for organic listings will pay off better. Read More »
Most Viewed from Previous Issues
7 Ways to Counteract a Competitor's Favorable Media Coverage
Seeing a competitor in front of television cameras or mentioned in a major print article may exasperate your company's PR folks and C-suite executives. That's when you need to know how you can capitalize on the competitor's positive news coverage. Read More »
Can Facebooks New Reactions Emoji Help Improve Social Media Measurement?
Facebook's new Reactions emoji may enable organizations to better understand audience reactions, engage with consumers and measure PR and marketing efforts. But measurement experts urge marketing and PR to be wary about putting too much emphasis on emoji counts. Read More »
Other Articles to Help You
Target Marketing
Fast Company
Harvard Business Review
Feldman Creative
Conferences and Webinars
Webinar: Winning Crowded In-boxes with Smarter Segmentation, March 17 at 2 p.m. Eastern time. Sponsored by emma. Free.
Conference: Visual Content and Media Relations, March 22 from 9 a.m. to 5 p.m. at the Summit Executive Center in Chicago, IL. Sponsored by the PRSA. $615 for members.
Conference: Sounding the Drumbeat — Why Integration is PR's Key to Success, March 24 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: The New Normal: Using Big Data for Audience Insights, March 29 at 1 p.m. Eastern time. Sponsored by Quancast. Free.
Webinar: Social Data: How to Truly Know Your Brand's Audience, March 29 at 1 p.m. Sponsored by WOMMA. Free.
Conference: Click Z Live, April 11 to 13 at the Marriott Marquis, New York, NY. All access pass $1,995 by March 11.
Conference: Counselors to Higher Education Senior Summit, April 13 to 4 at the Royal Sonesta in New Orleans, LA. Presented by the PRSA. PRSA member regular rate: $870.
Conference: Measurement Conference and Social Media Workshop. April 20-21 at the National Press Club in Washington, D.C. Presented by PR News. Full access pass $1,595 by April 1.
Conference: OMMA Boston — After Advertising: The Marketing Opportunities of 2021, April 20 at the Hyatt Regency, Boston. Presented by MediaPost. $595 by March 13
Conference: Health Academy Conference, April 20 to 22 at the Washington Marriott at Metro Center, Washington, DC. Presented by the PRSA. PRSA member regular rate: $890.
Conference: Corporate Communicators Conference, June 6 to 8 at the University of Pittsburgh, Presented by Ragan. Standard price $1,295.
Conference: Insights to Action: Improving PR Performance, June 9 from 8 a.m. to 5 p.m. at the University Club in New York City. Sponsored by the Institute for Public Relations. Individual registration is $895.
Conference: SocialPro, June 20 to 21 at the Bell Harbor Convention Center in Seattle, WA. Presented by Marketing Land. All access pass: $1,395 by April 23.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director, Public Relations & Social Media - The Ad Council
Manager of Public Affairs - California State University
Vice Chancellor for Communications & Marketing - Texas Tech University
Member and Donor Relations Specialist - Minneapolis Institute of Art
Director of Communications and Marketing - West Virginia University College of Creative Arts
Public Relations Manager - The Salvation Army
Director of Public Relations & Communications - Alex and Ani, LLC
Marketing Positions
Manager, Online Marketing & Engagement - American Diabetes Association
Marketing & Special Events Coordinator - History Museum of Mobile
Digital Marketing Manager - Combined Jewish Philanthropies
Marketing Communications Specialist - Herzing University
Marketing Manager - Ratio Beerworks
Social Media & Marketing Manager - Massachusetts College of Liberal Arts
Quote of the Week
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"Men still run the world - and I'm not sure it's going that well."
Sheryl Sandberg
COO, Facebook
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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80% of journalists view an executive's LinkedIn profile before an interview. (PRGN)Tweet this!
Only 92% of the online population now uses emoji. (Emogi)Tweet this!
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Ted Talks of the Week
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Sheena Iyengar
The Art of Choosing

Virginia Postrel
On Glamour
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Gizmo of the Week
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Timeshare for Car Leases via App

Ford Credit Link enables up to six drivers to share the cost of owning a new Ford vehicle in Texas. Read More »
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Questions, suggestions, or comments about this newsletter? Email us here.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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