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Media Monitoring Newsletter Archives

Is Automated Sentiment Analysis Right for Your Media Measurement? Questions to Consider

March 2016 Issue #5

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CyberAlert: Nobody Monitors and Measures the Media Better
March 2016 Issue #5
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Is Automated Sentiment Analysis Right for Your Media Measurement? Questions to Consider
Automated sentiment analysis is becoming more popular for media measurement. Before casually accepting the automated analysis of a media measurement service, it's essential to carefully weigh the pros and cons of automated programs vs. human analysts. For many companies, a hybrid approach that integrates humans and machines is the most accurate, reliable and cost-efficient option. Read More »
A Snapchat Marketing Guide
Snapchat, a fast-growing photo- and video-messaging app, offers brands that act now an opportunity to stake their claim in a new digital land grab. Some believe brands cannot ignore the unique messaging and photo-sharing app that's been called a party because of its playful nature. These examples and recommendations can serve as guideposts for marketers wanting to participate in the Snapchat party. Read More »
Candid Tweets Raise Questions over Honesty on Social Media
Candid Twitter exchanges by BART, the San Francisco transit system, raised eyebrows and drew even more attention than its substantial service problems. While some praised its direct tone, others wonder if honesty on social media can go too far. Read More »
How to Craft a Captivating About Us Page
Although unglamorous and often neglected, the About Us page is one of the most important web pages for most all organizations. Most typically, many About Pages are filled with promotional hype and superlatives. These tips can help you create a captivating and informative About Us page that prompts readers to contact your company. Read More »
How Social Media Monitoring Aids PR Crisis Management
In today's world, social media listening is essential to managing a PR crisis. In addition, social media monitoring and measurement can help prevent crises and gauge the effectiveness of the company's crisis management strategy. Read More »
8 Questions to Ask When Planning a Press Release
Press releases remain a superb tool for spreading company news, provided that businesses follow best practices while preparing, distributing, tracking and measuring them. Asking basic questions during the planning stage will help produce effective and successful press releases that deliver measurable public relations results. Read More »
10 Tips on Using Data to Create Better, More Convincing Presentations
Data is a vital element of most every type of presentation. The ability to present data clearly and persuasively is an essential skill in PR and marketing. Here's how to create presentations that persuade clients and corporate executives to accept your insights, conclusions and recommendations. Read More »
Marketing ROI Accountability Shows a Surprising Drop
New research shows a surprising drop in ROI accountability within marketing budgets. The trend can be reversed by abandoning vanity metrics, by developing and embracing meaningful metrics linked to business objectives and results, and by establishing meaningful and measurable marketing analytics. Read More »
Most Viewed from Previous Issues
Study on Trumps Earned Media Shows Whats Wrong with AVEs
Photo credit: Gage Skidmore
A report that states Donald Trump's has obtained almost $2 billion in free coverage shows the error of advertising value equivalencies (AVEs). Although he has obtained extensive coverage, much of it is negative and in no way has an equivalent value with paid advertising that includes well-developed and fully approved messaging. Read More »
How News Bureaus & Brand Journalism Help PR Get Better Media Placements
Placing articles in media outlets is far more difficult for PR these days because many newspapers and trade journals have closed while others have laid off staff and decreased editorial space. The solution: More PR firms and corporate PR departments are creating their own in-house news bureaus to generate solid news and feature stories that meet journalism standards for content, timeliness and objectivity. Read More »
Other Articles to Help You
Harvard Business Review
Wait But Why
The Guardian
Marketing Land
Harvard Business Review
Fast Company
Conferences and Webinars
Conference: Click Z Live, April 11 to 13 at the Marriott Marquis, New York, NY. All access pass $1,995 by March 11.
Webinar: Prove Your Value, April 12 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members
Conference: Counselors to Higher Education Senior Summit, April 13 to 4 at the Royal Sonesta in New Orleans, LA. Presented by the PRSA. PRSA member regular rate: $870.
Webinar: Balancing the Art and Science of Communication, April 14 from 3 to 4 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Conference: Measurement Conference and Social Media Workshop. April 20-21 at the National Press Club in Washington, D.C. Presented by PR News. Full access pass $1,595 by April 1.
Conference: OMMA Boston — After Advertising: The Marketing Opportunities of 2021, April 20 at the Hyatt Regency, Boston. Presented by MediaPost. $595 for members.
Webinar: The Social Newsroom - How to Use News to Tell Your Story, March 29 at 3 p.m. Sponsored by the PRSA. Free for members.
Conference: Health Academy Conference, April 20 to 22 at the Washington Marriott at Metro Center, Washington, DC. Presented by the PRSA. PRSA member regular rate: $890.
Conference: Corporate Communicators Conference, June 6 to 8 at the University of Pittsburgh, Presented by Ragan. Standard price $1,295.
Conference: Insights to Action: Improving PR Performance, June 9 from 8 a.m. to 5 p.m. at the University Club in New York City. Sponsored by the Institute for Public Relations. Individual registration is $895.
Conference: SocialPro, June 20 to 21 at the Bell Harbor Convention Center in Seattle, WA. Presented by Marketing Land. All access pass: $1,395 by April 23.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Public Relations Manager - The Jackson Library
Director, News Strategy & Editing - UCLA Health
Director, Communications & Community Empowerment - Univision Communications Inc.
Publicist - The Thomas School
Senior Communications Specialist - World Wildlife Fund
Marketing Positions
Social Media Manager - Ohio State University
Social Media Manager - Colorado Public Radio
Marketing Coordinator - Stop Hunger Now
Marketing & Special Events Manager - Pearl Buck Center
Communications & Marketing Coordinator - Methodist Home for Children
Program & Events Manager - Greater Seattle Business Association
Quote of the Week
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"Every success is usually an admission ticket to a new set of decisions."
Henry Kissinge
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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72% of 12- to 24-year-olds use Snapchat more than any other social media network. (Edison Research)Tweet this!
Only 10% of C-level executives say over 75% of their marketing budget is accountable to ROI. (Leapfrog Marketing Institute)Tweet this!
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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