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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
April 2011: Issue 3

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  Three Twitter Tips to Help Set the Story Straight
  The Seven Worst Twitter PR Fails
  Three Key Ways to Manage Risk in Social Media
  When Netizens Attack! Five Common Tactics & How to Handle Them
  Top 5 Innovative Ways PR Pros Are Using Social Media
  Top 10 Myths about Public Relations
  The Difference Between Web Reporting and Web Analysis
  Metrics Advice: Think KPIs, not ROI
  Measuring the Future: New Metrics for New Media
  PR Industry Must "Consign AVE to the Graveyard"
  Nine Steps to Getting More from Your PR Resources
  A Publicist Who Sees No Need to Duck Calls
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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Three Twitter Tips to Help Set the Story Straight

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As we noted in our last issue of Media Monitoring News, GE badly fumbled its "didn't pay corporate taxes in 2010" issue — and took days to issue rebuttals and set the story straight. Three Twitter Tips to Help Set the Story Straight tells how to use Twitter to rebut false accusations. The superb recommendations apply not only to Twitter but to other media as well.

The Seven Worst Twitter PR Fails

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GE didn't even make the list of The Seven Worst Twitter PR Fails. Chrysler, Kenneth Cole, Marc Jacobs, and the Red Cross did. Lesson: "Impulsive" and "Snarky" must be controlled in social media.

Three Key Ways to Manage Risk in Social Media

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With all the recent corporate blunders in social media, how can companies minimize risk of being the next victim? George Guildford offers Three Key Ways to Manage Risk in Social Media. Way #1: Avoid dipping in and out of social media channels with ad hoc posts. Way #2: Utilize social media monitoring tools to monitor and manage conversations. Way #3: Respond quickly and effectively when issues emerge.

When Netizens Attack! Five Common Tactics & How to Handle Them

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Handling social media attacks has become an essential skill for public relations and marketing pros. In When Netizens Attack!, Tony Ahn sorts social media attacks into five distinct categories and offers suggestions on how to repel the specific type of attack. This is a really good combination of high-level analysis and practical guidance on a major issue of the day in corporate and brand communications.

Top 5 Innovative Ways PR Pros Are Using Social Media

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Switching to a more upbeat take on social media, Top 5 Innovative Ways PR Pros Are Using Social Media offers useful strategic approaches to gaining presence through social media. Almost guaranteed that one of the five is something you haven't thought of.

Top 10 Myths about Public Relations

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Guy Bergstrom lists the Top 10 Myths about Public Relations and then explains why each is just plain wrong. Myth #1: All press is good press. Myth #4: Publicity is free…and easy.

The Difference Between Web Reporting and Web Analysis

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Measurement is among the hottest topics in both marketing and public relations. Avinash Kaushik of the Occam's Razor blog can always be counted on for in-depth analysis of current issues. The Difference Between Web Reporting and Web Analysis draws some real distinctions between "monitoring" and "analysis" of web site data with detailed illustrations of each.

Metrics Advice: Think KPIs, not ROI

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While companies want to talk about their social media ROI, they really need to focus on identifying KPIs that map to business objectives. That's the main message of Metrics Advice: Think KPIs, not ROI.

Measuring the Future: New Metrics for New Media

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Measuring the Future: New Metrics for New Media is a slide set of the presentation given by Margaret Francis of Lithium at Web 2.0 in San Francisco. It is one of many looks at the key metrics of social media — but a good look it is — listing "some social metrics", including a wonderful social media infographic from Edelman, and admonishing to "measure strategy, not stuff".

PR Industry Must "Consign AVE to the Graveyard"

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Our last issue took issue with the positive spin in a PR Daily article on AVE or "advertising value equivalency". Others also objected as shown in Ragan's follow-up article entitled PR Industry Must "Consign AVE to the Graveyard. The comments string include rebuttals from PR measurement mavens Shonali Burke, Mark Weiner, Sean Williams and Chuck Hemann. See the exasperated Hemann's excellent AVEs Are a Scourge on Public Relations.

Nine Steps to Getting More from Your PR Resources

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How can a client get the most from the company's PR agency? Nine Steps to Getting More from Your PR Resources suggests approaches that increase effectiveness and productivity. Another take on the same subject: Principles for Leading Creative Teams on the CyberAlert Blog. Fundamental rule: don't beat up the creative staff.

A Publicist Who Sees No Need to Duck Calls

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Entertainment publicity is an often-maligned special niche within PR. A Publicist Who Sees No Need to Duck Calls offers an unusually positive look into the entertainment PR practice of Kelly Bush and her agency, ID, which represents both A and B-level celebrities, and major entertainment companies.


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PR Meetings, Seminars, White Papers

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F.R.E.E. WebinarSearch Engine Optimization for Your Press Release, sponsored by Business Wire, on April 20 at 1pm ET.

Webinar – 35 Social Media Tools for 2011; sponsored by Ragan Communications, on April 21 at 2pm CT. Cost to register for the Webinar only is $99 for members and $119 for non-members.

F.R.E.E. Webinar – A Roadmap for Managing the Webinar Life Cycle, sponsored by WebAttract, on April 27 at 11am PT.

Investor Relations for Public Relations Professionals, sponsored by PRSA, will be held April 20, in New York. The cost for members is $60 and the price for non-members is $80.

eMetrics Marketing Optimization Summit, will be held April 26 – 29, in Toronto, Ontario. The cost to register is $1,395.

Health Academy Summit, sponsored by PRSA, will be held April 27 – 29, in Washington, DC. The cost to members is $775, and the cost to non-members is $850.

The Social Media Success Summit, sponsored by SocialMediaExaminer.com, will be held online starting on May 3. The early bird cost is $297 if you register now.

Social Media Best Practices for B2B Communicators, sponsored by Cisco Systems and Ragan Communications, will be held May 4-6 in San Jose, Ca. The cost for members is $945; and for non-members is $1,195.

The Digital Impact Conference, sponsored by PRSA, will be held May 5 – 6, in New York City. The cost for members is $899; for non-members it is $999.

SCIP 2011 International Annual Conference and Exhibition, will be held May 9 – 12, in Buena Vista, FL. The cost for members is $1,500 and the cost for non-members is $1,800.

WOMMA School of WOM 2011: The Art & Science of Creating Talkable Brands, sponsored by WOMMA, will be held May 9 in Chicago, IL. The cost is $1,295 for members and $1,595 for non-members.

F.R.E.E. MeetingSearch Marketing, sponsored by Digital Marketing World, will be held online, on May 13.

Counselors Academy Spring Conference, sponsored by PRSA, will be held May 13 – 15, in Las Vegas. The cost for members is $995, if you register before April 15; for non-members the cost is $1,150.

The European Public Relations and Communications Summit, sponsored by ExL Pharma and Synaptic Digital, will be held May 16-17, in Berlin, Germany. The cost is €1795.

7th Annual Text Analytics Summit, sponsored by Anderson Analytics and Clarabridge, will be held May 18 – 19, in Boston, Ma. The cost is $1,695.

The Mobile Revolution, sponsored by Ragan Communications and Sprint, will be held May 23-25, in Overland Park, KS. The cost is $745 for members and $995 for non-members.

Facebook Conference, sponsored by PR News, will be held May 24, in New York, NY. The cost is $795 if you register before May 6.

Corporate Communications Conference, sponsored by Ragan Communications, will be held June 6 – 7, in Chicago. Cost for members is $645; and for non-members $795.

National Summit on Strategic Communications, sponsored by The Institute for Public Relations, will be held June 6 – 7, in Arlington, Va. The corporate rate is $1,695 if you register before April 22.

From Engagement to ROI, sponsored by Social Media Results, will be held June 14, in London. Register before April 14 and save between £100 – £348.

PRSA International Conference, sponsored by PRSA, will be held October 15 – 18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.




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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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