spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin April 2012: Issue 1
spacer
Two Best Values in Media Monitoring
spacer

spacer

20 Tips to Brand Your Blog

Heidi Cohen
spacer
If you're setting up a new blog - or if your existing blog isn't attracting viewers - you'll want to read 20 Tips to Brand Your Blog with its solid advice on how to make your blog stand out and attract more readers. One final tip: consider where you locate your blog. Organizations with a well-trafficked web site should definitely consider including the blog as part of the organization's website. The website creates traffic for the blog; the blog content attracts viewers to the website and improves website search engine optimization.

Getting Coverage for Your News Should Be Easy

Journalistics
spacer
If you have a legitimate news story, you shouldn't have a hard time getting coverage in an influential publication. That's the premise of Getting Coverage for Your News Should Be Easy. If you're having trouble, it's probably because your story isn't really news or you're talking to the wrong journalist, the article maintains. Oh, if it were only so easy.

Four Ways to Maximize "High Masthead Value" Publicity

Marketing Profs spacer
So you've gotten a placement in an influential publication. How do you merchandise that success? Four Ways to Maximize "High Masthead Value" Publicity suggests proven methods to make sure the article gets placed in front of your high value target audiences via direct communication, social media tools, and proper website visibility. PS. Get permission.

How to Protect Your Brand's Social Reputation

iMedia Connection spacer
Consumer reviews and comments are driving more business than ever before. Today, corporate broadcasts have less credibility than customer's. How to Protect Your Brand's Social Reputation suggests that monitoring consumer comments and eliciting positive comments is the best way to protect brand reputation.

5 Steps to Set Up Your Measurement Program

Waxing Unlyrical spacer
For those PR pros who don't have the budget for fancy dashboards, 5 Steps to Set Up Your Measurement Program by Shonali Burke outlines an uncomplicated process to implement a simplified PR measurement program that can deliver sufficient data to substantiate success and guide future efforts.

Cutting through the Noise [of Social Media]

Carma International spacer
In Cutting through the Noise, Carma International explains how automated content analysis can misinterpret and mis-measure the vast amount of social media content (basically, automated approaches can't differentiate spam postings) and why human analysts are essential for accurate PR measurement. Can we hear push back from the vendors of automated content analysis?

Katie Paine's 13 Favorite Papers from IPRCC 2012

The Measurement Standard spacer
Katie Paine's 13 Favorite Papers from IPRCC 2012 isn't just a list of links from the International Public Relations Research Conference. It's far better than that. Katie Paine, a PR measurement guru, lists the paper and author and then, here's the good part, shares her considerable insight about the presentation.

spacer

spacer
Try Our No-Risk F.r.e.e Trial
spacer

spacer

The Metrics Every PR Team Should Track

Blue Glass spacer
In this interview with Adam Singer, a product marketing manager for Google Analytics, The Metrics Every PR Team Should Track offers a look at capturing metrics such as referring sites and social value, and also offers some suggestions on how content marketing can be used as a PR tactic.

Capturing the Value of Social Media

Google Analytics spacer
Google recently released a new set of social reports within Google Analytics. Capturing the Value of Social Media, on a Google Analytics blog, explains how to use the new social media reports including conversion values to better measure the return on social media efforts and expenditures.

12 Top Community Managers Share Their Tips for Better Engagement

Mashable spacer
If you could somehow get the one "best idea" from the top people doing the same job as yours, would you do it? If you answered "yes", then definitely read 12 Top Managers Share Their Tips for Better Engagement for top-rank ideas on generating social media engagement. One good tip: get to know your customer service team. They know what's on customer's minds.

How Paid, Earned and Owned Are Becoming One

iMedia Connection spacer
It was a nice differentiation - paid vs. earned vs. owned media. The ad folks were in charge of "paid"; PR was responsible for "owned"; and "owned" generally fell to marketing or PR. That neat pigeon holing is fading quickly as explained by Rebecca Leib in How Paid, Earned and Owned Art Becoming One, thereby blurring organizational responsibilities and requiring new approaches.

63 F.re.e (or almost F.re.e) Ways to Market Your Business

Search Engine Watch spacer
Aimed mostly at small businesses, but perfectly appropriate for larger organizations as well, 63 F.re.e. (or almost F.re.e) Ways to Market Your Business almost certainly includes marketing tactics you haven't used and would pay off. Some suggestions: post your slide presentations on SlideShare; write guest posts for blog; solicit guest posts for your blog; co-sponsor Webinars; spotlight thought leaders in your blog.

Six Habits of True Strategic Thinkers

Inc Magazine spacer
Most of us think tactically, not strategically. Tactical thinkers immediately jump to the methods to solve a problem. Tactical thinkers for the most part are confined to the "doer" parts of an organization. Strategic thinkers move up the higher echelons. Six Habits of True Strategic Thinkers explains how to avoid tactical thinking and adopt the methods of corporate leaders.

Survival of the Fitting: 10 Important Trends to Survive Digital Darwinism

Brian Solis spacer
It's a tricky title, but Survival of the Fitting: 10 Important Trends to Survive Digital Darwinism prescribes what every business and business leader needs to do to survive and thrive - and it's quite a thoughtful prescription.


spacer
Omnibus news feed
spacer

spacer

PR Meetings, Seminars, White Papers

spacer
F.R.E.E. WebinarHow Reuters Journalists Use Social Media to Uncover Today's Stories, will be held April 12 at 12:00 ET.

White PaperConsiderations for Building a Better Online Newsroom, sponsored by Business Wire.

WebcastLearn to take an analytics-driven PR approach, sponsored by PR Week, will be held on April 12 at 12:00pm ET.

MeetingSocial Tech 2012 Online, sponsored by MarketingProfs, will be held on March 30. Cost to register is $99.

MeetingDigital Impact Conference, sponsored by PRSA, will be held on April 2-3 in New York City. The cost to attend for members is $999 and the cost for non-member is $1,099.

MeetingSocial Media Analytics Summit, sponsored by Attensity, will be held April 17-18 in San Francisco, Ca. Cost to attend is $1,795.

MeetingPR Measurement Conference, sponsored by PR News, will be held April 18 in Washington, DC. Cost to attend before is $1,170 before March 16.

MeetingThe 2012 Practical PR and Media Relations Conference, sponsored by Ragan Communications, will be held April 19-20 in Austin, TX. The cost to attend for members is $495 and the cost for non-members is $645.

MeetingText Analytics Summit Europe, sponsored by Text Analytics, will be held April 23-24 in London. Business Plan is £1095+VAT.

Online MeetingThe Social Media Summit, sponsored by SocialMediaExaminer.com, will begin May 1. The cost to register is $597.

MeetingThe School of WOMM 2012, sponsored by WOMMA, will be held May 7-9 in Chicago, IL.

MeetingWord of Mouth: Crash Course, sponsored by WordofMouth.org, will be held May 10 in Austin, TX. Cost to attend is $750.

MeetingFIBEP Broadcast Media Workshop, will be held May 10 in Brussels. Registration information, including cost, will be available in the next few weeks.

MeetingSCIP International Annual Conference and Exhibit, will be held May 14-17 in Philadelphia, Pa. Cost to attend is $1,325 for members and $1,675 for non-members.

MeetingPR Measurement Bootcamp, sponsored by Ragan Communications, will be held May 15 in New York, NY. The cost to attend for members is $495 and the cost for non-members is $645.

MeetingSocial Media Boot Camp for Corporate Communicators, sponsored by Ragan Communications, will be held May 17 in New York, NY. Cost to attend is $495 for members and $645 for non-members.

MeetingpaidContent 2012, will be held in New York, NY on May 23. Cost to register is $1,295.

spacer

PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

spacer

spacer

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


spacer
rule
rule spacer rule
rule spacer spacer
NEWS MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
spacer rule spacer
CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
spacer rule
rule spacer rule spacer rule
rule
rule spacer rule
rule spacer spacer
ONLINE SOCIAL MEDIA MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
spacer rule spacer
CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
spacer rule
rule spacer rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
spacer rule spacer
Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
spacer rule
rule spacer rule spacer rule
rule
spacer

Today's Best Media Monitoring Value

spacer
No per clip fees. No annual contract required.
spacer
Get Better Results Than Doing It Yourself —
And Rid Yourself of a Tiresome Chore.
spacer
Click Here Now for Your No-Risk 14-Day Free Trial!
right margin right edge page shadow
spacer
No credit card required or requested.

©Copyright 2012, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT. 06615
Phone: 800-461-7353
spacer
spacer
spacer
Follow Us
spacer
Customer Service 1-800-461-7353

spacer
Subscribe to Media Monitoring News
rule spacer spacer
First Namespacer
Last Namespacer
Emailspacer
spacer
spacer
spacer
 Check to UNsubscribe                
spacer rule
bottom rule
spacer
Monthly newsletter is free to anyone interested in the latest news about Media Monitoring & Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
spacer edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert LLC
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert.Inc

side margin side rule
side rule side margin margin side margin side rule
bottom rule
spacer
margin edge
edge margin CyberAlert.com
©Copyright 1999- CyberAlert LLC All Rights Reserved.

margin edge
bottom edge