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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin April 2012: Issue 3
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Media Monitoring News this week features articles covering an unusually wide range of topics. In addition to typical topics like writing skills, media relations and social media marketing, this issue includes articles on the value of automated sentiment analysis vs. human analysis in media measurement, approaches to writing effective requests for proposal, the issue of payola in social media, and things you can do personally to be happier. And, for the first time, there's an article on Pinterest — the best article, we think, on use of the hot social platform for marketing and public relations.

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Table of Contents
Best Recent PR & Marketing Articles
  The Perfect Google Analytics Dashboard
  Ten Blogging Lessons from Chris Brogan
  12 Most Downright Useful Digital Tools for PR
  Why Gawker Is Writing Better Headlines Than the Rest of the Web
  Social Media: Friend or Foe
  Four Steps to Take When You Lose a Big Client
  Government Plans Increased Email and Social Network Surveillance
  Pimp Your Press Release
  The Power of Questions
  Automated Sentiment Analysis [Infographic]
  The State of the News Media 2012
  Tech Blog Payola?
  What Online Influencers Want from You
  How to Write a Killer RFP
  Social Media to Marketers: Get Over Yourself!
  Pinterest — The Good, the Bad and the Ugly
  15 Things You Should Give Up to Be Happy
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Two Best Values in Media Monitoring
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The Perfect Google Analytics Dashboard

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Yeah, sure. It's unlikely the claim of perfection is true, but The Perfect Google Analytics Dashboard does include solid perspective and instruction on structuring an effective analytics report in Google.

Ten Blogging Lessons from Chris Brogan

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If you want to make your corporate blog more interesting and readable, take a look at Ten Blogging Lessons from Chris Brogan. Lesson #1: Brevity is a must. The rest of the lessons apply to most all writing, not just blogs. How to Breath New Life into a Tired Old Blog, by Susan Daffron on CopyBlogger.com, suggests ways to revive a languishing blog. Choices: take it down, sell it, or reposition and revive it. The heart of the article: methods to relaunch a blog, using Computer Companion as a case study.

12 Most Downright Useful Digital Tools for PR

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They might not turn you into a PR superstar, but the 12 Most Downright Useful Digital Tools for PR, mostly fr.e.e, will likely make PR pros more productive and better informed.

Why Gawker Is Writing Better Headlines Than the Rest of the Web

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Writing compelling headlines may be the most difficult and most important writing skill. The headline writers at Gawker are masterful in attracting attention and compelling clicks. Why Gawker is Writing Better Headlines Than the Rest of the Web examines some of the successful techniques. How to Write Headlines and Subheads, by Mark Nichol in DailyWritingTips.com, uses a different lens and adds some techniques.

Social Media: Friend or Foe

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The treasure trove of consumer opinion in social media about companies and products simply can't be ignored or left to get stale in CRM systems or data warehouses. Social Media: Friend or Foe, written by a VP at Clarabridge, a sentiment analysis service, examines how companies can sift through a sometimes overwhelming amount of unstructured data (that's a technical term usually meaning written words) for consumer feedback analysis (not a technical term).

Four Steps to Take When You Lose a Big Client

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It's happened to most every agency and it's always devastating. Four Steps to Take When You Lose a Big Client offers a plan to recover as quickly as possible. The best method, of course, is loss prevention by listening to what the client means, not just what s/he's saying.

Government Plans Increased Email and Social Network Surveillance

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OK, it's the UK. Nonetheless, it's scary what they're planning as explained in Government Plans Increased Email and Social Network Surveillance. In a piece entitled Phone Tracking Big Business for Cell Companies in the U.S., National Public Radio revealed that phone companies which say that they won't sell your information are giving police departments access to call records without requiring warrants. They are charging police departments for the data. That seems to contradict the privacy statements on carriers' web sites. The upshot: you can no longer assume that, just because you're a good citizen, police or national security services won't be monitoring you — or that only fair-minded judges decide who gets monitored.

Pimp Your Press Release

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Talk about attention-getting headlines! When a business writer resorts to incendiary, non-business words in a headline, there's often little of value in the content — and the attention-getting word has little or nothing to do with the content. Judge for yourself. Is the attention-grabbing word in Pimp Your Press Release appropriately used or vicarious? Does it make you more likely to read future content from the source? There are some valuable PR lessons here.

The Power of Questions

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First, a story. When a young PR practitioner (Bill Comcowich, now CEO of CyberAlert) at a major medical research institute found himself sitting at a lunch table with four Nobel Laureates in medicine and chemistry, he mentioned the brain-power at the table and somewhat impertinently asked the Laureates what they thought was the single most important factor that results in Nobel prize level research. Intrigued by the question, all chimed in enthusiastically with their insights. Others, including the Dean, joined the discussion. After nearly an hour, the group reached consensus. The most important factor in all Nobel prize winning research is the crucial first step: asking the right question. All research starts with a question. If you don't ask an important research question, it's not likely you'll be doing important research. The Power of Questions makes some of the same points made by the most eminent of medical researchers at a lunch table some 40 years ago.

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Auto Sentiment Analysis [Infographic]

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There is an on-going and heated debate on how best to evaluate sentiment in written content. Humans or Automated Software: which is best? The Auto Sentiment Analysis Infographic offers a sensible answer. Human analysis is best by far for small quantities of content. Automated software can be a useful alternative for huge volumes of news articles and social media posts. In both cases, concentrate on finding real insights, not just producing data.

The State of the News Media 2012

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How consumers consume news is of great importance to PR professionals. The State of the News Media 2012 by Pew Research Center's Project for Excellence in Journalism offers in-depth analysis of the ongoing revolution in news delivery. Key finding: mobile devices are adding to people's news consumption, strengthening the lure of traditional news brands and providing a boost to long-form journalism. Eight in ten who get news on smart phones or tablets, for instance, get news on conventional computers as well. People are taking advantage, in other words, of having easier access to news throughout the day — in their pocket, on their desks and in their laps. Problem: Just a few major media organizations are gaining control over those media distribution channels.

Tech Blog Payola?

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Those of us of a certain age recall the payola scandals in radio — essentially a pay to play scheme. Tech Blog Payola? examines the dangers in paying bloggers to mention products in posts. Question: Should bloggers adhere to the journalist's code of ethics.

What Online Influencers Want from You

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One positive mention by an influencer like Walter Mossberg of the Wall Street Journal is worth hundreds or thousands of other mentions. Identifying influencers has become an obsession for many marketers and PR pros who aim to capitalize on the influence of popular online bloggers to achieve their marketing goals. But many approach online influencers the wrong way. What Online Influencers Want from You offers insights on how best to approach and influence the influencers. The key: make sure your product or service (and the promotional content) is relevant to the specific influencer; then make personal contact. While email blasts may get some pick-up from bloggers with limited followers, they usually offend influencers.

How to Write a Killer RFP

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Companies that provide public relations and marketing services see lots of requests for proposals. Most RFPs are overwhelmed with too much boilerplate and omit detailed descriptions of the services required. How to Write a Killer RFP offers some instruction on how to construct a request for proposal that will produce worthwhile responses from vendors. Recommendation: Tell vendors in the RFP as much as you possibly can about exactly what you want the deliverables to be. Answer all questions from potential bidders and share all answers with all bidders. Conducting a fair and thorough bidding process will produce the best services at the best price.

Social Media to Marketers: Get Over Yourself!

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Lots of opinions get flung around about social media with precious little research backing them up. Social Media to Marketers: Get Over Yourself! capsulates five pieces of social media research — and recommends how to apply the findings.

Pinterest - The Good, the Bad and the Ugly

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Pinterest is the hottest social media platform of the last few months. The service enables users to pin images to a "board" usually focused on a single topic. Each image is attached to a link to the Web page where the image resides. Of all the articles on the 3-year-old social media network, Pinterest - The Good, the Bad and the Ugly best explains the strategic implications for corporate marketing and public relations.

15 Things You Should Give Up to Be Happy

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Almost no one would agree to give up every one of the 15 Things You Should Give Up to Be Happy - but relinquishing just a couple of them (and none are material things) would likely increase your day-to-day happiness quotient.


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PR Meetings, Seminars, White Papers

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MeetingThe 2012 Practical PR and Media Relations Conference, sponsored by Ragan Communications, will be held April 19-20 in Austin, TX. The cost to attend for members is $495 and the cost for non-members is $645.

MeetingText Analytics Summit Europe, sponsored by Text Analytics, will be held April 23-24 in London. Business Plan is £1095+VAT.

Online MeetingThe Social Media Summit, sponsored by SocialMediaExaminer.com, will begin May 1. The cost to register is $597.

MeetingLearn about current trends in journalism, what kind of news editors are looking for, and how to effectively pitch a story., sponsored by Business Wire, will be held on May 3 at 8:00am ET.

MeetingThe School of WOMM 2012, sponsored by WOMMA, will be held May 7-9 in Chicago, IL.

MeetingWord of Mouth: Crash Course, sponsored by WordofMouth.org, will be held May 10 in Austin, TX. Cost to attend is $750.

MeetingFIBEP Broadcast Media Workshop, will be held May 10 in Brussels. Registration information, including cost, will be available in the next few weeks.

MeetingSCIP International Annual Conference and Exhibit, will be held May 14-17 in Philadelphia, Pa. Cost to attend is $1,325 for members and $1,675 for non-members.

MeetingPR Measurement Bootcamp, sponsored by Ragan Communications, will be held May 15 in New York, NY. The cost to attend for members is $495 and the cost for non-members is $645.

MeetingSocial Media Boot Camp for Corporate Communicators, sponsored by Ragan Communications, will be held May 17 in New York, NY. Cost to attend is $495 for members and $645 for non-members.

MeetingpaidContent 2012, will be held in New York, NY on May 23. Cost to register is $1,295.

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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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