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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin April 2012: Issue 4
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Two Best Values in Media Monitoring
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12 Most Brand-Saving Reasons for Social Media Monitoring

12 Most (Brian Vickery)
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Among the 12 Most Brand-Saving Reasons for Social Media Monitoring is the counter-intuitive "people aren't talking about you." It's a not often cited, but valid reason for social media monitoring - sending a clear signal that marketing needs to be ramped up. Another reason is that "people expect you to find them and respond." The other 10 reasons are more conventional, but worth reviewing.

Profitable Use of Social Media Monitoring

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Social media monitoring is a smart business investment because it can accomplish so much for so little. Profitable Use of Social Media Monitoring explains how to apply monitoring to accomplish multiple business goals. It also makes another important point: if you receive a customer compliment or complaint via telephone or email, you probably respond immediately. But what do you do if somebody mentions your product or business on Facebook or Twitter? Do you even know it's there? You would if you had an appropriate social media monitoring program in place.

The Best Social Media Monitoring Tools for Your Brand

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Melissa Agnes, a social media crisis specialist, is publishing a series of articles on media monitoring and provides links to the previous articles on social media monitoring, including the value of social media monitoring, types of social listening, and methods to identify key words to monitor. Best Social Media Monitoring Tools for Your Brand explores both no-cost and subscription services, mostly expensive subscription services best-suited for major corporations. Do-it-yourself services are time-consuming and less than comprehensive. A low-cost integrated media monitoring service (ahem, e.g. CyberAlert) saves time, is more thorough and includes built-in measurement tools.

Monitoring or Snooping: When Employers' Social Media Checks Cross the Line

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The continuing uproar about privacy on the Internet now laps over to employer monitoring of staff. Monitoring or Snooping: When Employers' Social Media Checks Cross the Line makes a stab from a European viewpoint at drawing the line on what monitoring of employee personal social media activity may be permissable - but more importantly recommends that employers establish a well-crafted social media policy for employees.

Launching a Social Command Center (without the Center)

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Some proponents of media monitoring propagate the notion that monitoring is easy. It's not. It requires investment of hardware, staff time, and subscription monitoring services. Launching a Social Command Center (without the Center) offers an unvarnished analysis of the required infrastructure and approaches to obtain optimum results.

The First Step in Regaining Control of a Social Media Crisis

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The first response strategy is the key element within a social media crisis plan. Properly done, it can immediately help regain control of the situation, easing the flow of negative comments flooding your wall, Twitter feed, inbox and wherever else messages may proliferate. The First Step in Regaining Control of a Social Media Crisis offers sound guidance on the who, what, when, where and how of commencing a strategic crisis response.

9 Social Media Crisis Questions Dole Food Company Failed to Answer

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As Harvard Business School has proven repeatedly, case studies are a valuable learning method. 9 Social Media Crisis Questions Dole Food Company Failed to Answer examines how a big company failed to react properly to a "small recall problem." The article includes some unusual viewpoints on handling a social media crisis - including use of the corporate home page as a platform together with responding on all social media platforms.

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Measuring Social Media ROI; 12 New Factors to Include in the Equation

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One still-unanswered question of business leaders is how best to measure social media. As social media evolves, the answer to that question also changes. Measuring Social Media ROI; 12 New Factors to Include in the Equation lists some factors that were not included in the social media measurement mix just a short time ago.

Yogi Berra: 13 Social Media Lessons from the Mound

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How do "Yogi-isms" apply to social media? Well, you'll be surprised at how applicable Yogi Berra's wisdom can be. It's certainly fun to recall and review the sayings of the former Yankees catcher in Yogi Berra: 13 Social Media Lessons from the Mound, but more important are the valuable insights that author Heidi Cohen brings in tying Yogi's sayings to social media.

What to Think About before You Hit 'Send'

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Even with the dominance of social networks, all of us still use email extensively for business communications - and have probably gotten a bit cavalier about how we use it. What to Think About before You Hit 'Send' offers handy advice on the etiquette of email and how best to use it effectively in business, including the need to use proper grammar and business language. 12 Don't Be a 'Dumbass' Rules for Email by Paul Biedermann in Business 2 Community further elucidates the effective and proper use of email.

Opinion: The Flight from Conversation

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As we all adopt new communications technologies including IM, SMS messaging, and Twitter, we are unlikely to think about how the use of technology is affecting our personal and business relationships. Opinion: The Flight from Conversation examines those effects. Opening paragraph: "We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection." Here are other thought-provoking quotes:
"We've become accustomed to a new way of being "alone together." Technology-enabled, we are able to be with one another, and also elsewhere, connected to wherever we want to be."
"In the silence of connection, people are comforted by being in touch with a lot of people - carefully kept at bay."
"We expect more from technology and less from one another and seem increasingly drawn to technologies that provide the illusion of companionship without the demands of relationship."
"Not too long ago, people walked with their heads up, looking at the water, the sky, the sand and at one another, talking. Now they often walk with their heads down, typing. Even when they are with friends, partners, children, everyone is on their own devices."

10 Communications Secrets of Great Leaders

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Even with the availability of new communications technologies, most leaders spend most of their time in some type of interpersonal situation - without interposing technology. 10 Communication Secrets of Great Leaders indeed does offer a list of 10 key communications principles - but here's the key introductory paragraph: "The number one thing great communicators have in common is they possess a heightened sense of situational and contextual awareness. The best communicators are great listeners and astute in their observations. Great communicators are skilled at reading a person/group by sensing the moods, dynamics, attitudes, values and concerns of those being communicated with. Not only do they read they environment well, but they possess the uncanny ability to adapt their messaging to said environment without missing a beat. The message is not about the messenger; it has nothing to do with messenger; it is however 100% about meeting the needs and the expectations of those you're communicating with." That goes for interpersonal communications, and written communications as well.

Machines or Humans? The False Choice in Content Analysis

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As a follow up to an earlier article suggesting that machine-intermediated content analysis is best suited for massive amounts of content while more accurate human analysis can be used for lesser quantities, Mark Weiner of Prime Research offers another perspective in Machine or Humans? The False Choice in Content Analysis. He maintains: "Unfortunately, each comes with drawbacks: automated analysis sacrifices accuracy and insight for speed and an open-spigot of content. Hand-coded analysis sacrifices speed and breadth of coverage for precision and insight. The conventional wisdom is to choose one or the other. Like so much conventional wisdom, the basis for choice is a myth… Universal systems exist which are fast when speed is required; accurate when the stakes are high; and insightful when the issues are complex. Plus, the gaps between "speed," "accuracy" and "insight" are shrinking with the ascent of "technologically enabled" human coding where accurate data are updated and analyzed daily."

Social Media Jobs Salary Guide

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Are you underpaid as a social media specialist? Social Media Jobs Salary Guide lists the salary ranges for common social media job titles in 20 U.S. markets. If you're overpaid, keep it quiet — but it's unlikely because the ranges are awfully wide starting at $14K. Does any company really pay someone only $14K per year or $7.27/hr for a professional job?


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PR Meetings, Seminars, White Papers

Online MeetingThe Social Media Summit, sponsored by SocialMediaExaminer.com, will begin May 1. The cost to register is $597.

MeetingThe School of WOMM 2012, sponsored by WOMMA, will be held May 7-9 in Chicago, IL.

MeetingWord of Mouth: Crash Course, sponsored by WordofMouth.org, will be held May 10 in Austin, TX. Cost to attend is $750.

MeetingFIBEP Broadcast Media Workshop, will be held May 10 in Brussels. Registration information, including cost, will be available in the next few weeks.

MeetingSCIP International Annual Conference and Exhibit, will be held May 14-17 in Philadelphia, Pa. Cost to attend is $1,325 for members and $1,675 for non-members.

MeetingPR Measurement Bootcamp, sponsored by Ragan Communications, will be held May 15 in New York, NY. The cost to attend for members is $495 and the cost for non-members is $645.

MeetingSocial Media Boot Camp for Corporate Communicators, sponsored by Ragan Communications, will be held May 17 in New York, NY. Cost to attend is $495 for members and $645 for non-members.

MeetingpaidContent 2012, will be held in New York, NY on May 23. Cost to register is $1,295.

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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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Today's Best Media Monitoring Value

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