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Media Monitoring News Archives

April 2014 Issue #1: What the 'State of the News Media 2014' Means for PR

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CyberAlert: Nobody Monitors and Measures the Media Better
April 2014 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

What the 'State of the News Media 2014' Means for PR

Pew Research Center
What the State of the News Media 2014 Means for PR ffffff
Courtesy of Pew Research Center
The Pew Research Center's annual State of the News Media report paints an optimistic picture for journalism in 2014. The report covers the revenue picture for news, the growth in digital reporting, the role of acquisitions and content sharing in news and developments around digital video. Changes in the media will certainly impact public relations. We've highlighted some of the major trends cited in the Pew report, and what PR can expect from them. Read More >
Public Relations

Why Entrepreneurs Should Do Their Own PR — Part 1

CyberAlert Blog
Why Entrepreneurs Should Do Their Own PR
Courtesy of 401(K) 2013
Mark Cuban, billionaire owner of the NBA Dallas Mavericks, has advised entrepreneurs to "Never hire a PR firm." The contrarian advice is grounded in an important business principle: when trying to grow a business, it's essential to develop relationships and connections yourself rather than pay outsiders to do it. For a startup doing media relations and PR, the CEO/founder is the most effective mouthpiece. Read More >

Why Entrepreneurs Should Do Their Own PR — Part 2

Social Media Today / Search Engine Watch
Why Entrepreneurs Should Do Their Own PR
In the early stages of starting a business, the CEO should make the media contacts personally, start the process of establishing long-lasting media relationships and establish himself/herself as a subject matter expert with interesting opinions and perspectives. Here are some PR tips entrepreneurs can use to get the media's attention in the early stages of business. Read More >

The 8 Modes of Listening for Media Monitoring

Business2Community
The 8 Modes of Listening for Media Monitoring ffffff
Business2Community
This week, Candis Cook published "8 Modes of Listening" addressing the different ways we listen in various situations, and how they apply to business relationships. The piece inspired us to think about how each of Cook's "listening modes" applies to media monitoring and measurement. If you're looking to improve PR, marketing and/or social media programs, these listening modes offer a guide on how news and social media monitoring can benefit multiple business functions. Read More >

3 Obstacles PR Must Conquer to 'Show Up Differently'

Edelman / Silicon Valley Watcher
Social Customer Service: The Key to Crisis Comeback ffffff
At the beginning of the year, Richard Edelman unveiled a new campaign for his eponymous PR firm called "Show Up Differently." The campaign is a "rally cry" for PR to challenge the status quo that ranks advertising as top dog in the communications and marketing mix. With the growing popularity of online content, PR has an opportunity to convince clients their money is better spent on PR than advertising. First PR must overcome three obstacles. Read More >

Social Customer Service: The Key to Crisis Comeback

The New York Times / Saint Louis Post-Dispatch
Social Customer Service
Courtesy of General Motors
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For every company crisis, there is an equal opportunity for comeback. Some type of public crisis is now almost inevitable for most all brands. A crisis itself isn't what threatens a brand's reputation; the brand's response to the crisis is what defines its reputation moving forward. Case in point: General Motors, which has an opportunity to turn its festering recall crisis into an opportunity for comeback. Read More >
Marketing& Social Media

The Definitive Guide to Becoming a Freelancer

Web Designer Depot / Fast Company / Freelancers Union
The Definitive Guide to Becoming a Freelancer ffffff
Courtesy of Ingrid Eulenfan
Finding contract work is easier than ever: online job boards and social media networks connect freelancers with potential clients from anywhere in the world. As a result, more people are trading in offices and commutes for a desk at home. If you're considering using your skills to start a freelance career, it's worth taking the advice of these experienced freelancers. Read More >

5 Time-Saving Automated Marketing Techniques and Tools

Econsultancy
5 Time-Saving Automated Marketing Techniques and Tools ffffff
Courtesy of SEOPlanter
Writing content is only half the battle of content marketing. To assure the largest reach, marketers must promote and share content across as many channels and outlets as possible — a task that can eat up huge chunks of time. These tools and techniques enable marketers to save time by automating content marketing promotion. Read More >

Tweetable Tips for Converting Visitors into Customers

Venture Harbour
Visual Storytelling Campaigns that Inspire, Motivate and Generate Action ffffff
Courtesy of lumaxart
Sometimes the problem isn't getting people to your website; it's converting them into paying customers after they land on your site. JR John assembled a massive list of actionable steps marketers can take to improve website conversions. We've chosen our favorites, including "Write for scanners, not for readers," and "If you offer a 30-day trial, try shortening its length to 14 days." All the tips are short and to-the-point — perfect for sharing with colleagues on Twitter. Read More >

Twitter Flubs: The Colbert Report's Out-of-Context Tweet Backfires

CyberAlert Blog
Twitter Flubs: The Colbert Reports Out-of-Context Tweet Backfires ffffff
Courtesy of Dan Correia
Stephen Colbert's social media team recently proved how context alone can cause a crisis on Twitter. Unfortunately, Colbert isn't the first, and won't be the last, to see a social media crisis emerge from out-of-context posts. With Twitter's 140-character limit, it's easy for tweets to convey the wrong message or be taken the wrong way. Read More >

The 'Do's and Don'ts' Guide to Mastering Twitter

Social Media Today / HubSpot / Huffington Post
The Dos and Donts Guide to Mastering Twitter ffffff
Courtesy of mkhmarketing
The unwritten rules to Twitter, when broken, lead to unfollows, low traffic, or simply frowns and headshakes from followers. Follow these rules, and you're likely to achieve higher traffic numbers and a more engaged audience. We've assembled tips that reflect the latest trends, best practices and ethical practices on Twitter in the form of a "Do's and Don'ts" list. Read More >

Instagram: How Top Brands Drive Business Success

Oracle
Instagram: How Top Brands Drive Business Success ffffff
Courtesy of Oracle
Oracle recently released a study that examines the various ways Instagram's top brands utilize the social media channel. It offers proof of Instagram's marketing power and a look at how leading brands engage followers and drive consumers to their websites. Examples include Instagram posts from MTV, Nissan, Nike and Starbucks. Read More >

The Social Media Audit to Identify Problems and Improve Results

Buffer
The Social Media Audit to Identify Problems and Improve Results ffffff
Courtesy of Mufidah Kassalias
With so many social media networks to manage, it's easy to overlook details that cause disappointing traffic numbers. Appearances, post frequencies and followers can all impact social media performance. A social media audit will help identify your brand's strengths, weaknesses and inconsistences on social media. Read More >
More Articles We Like
Conferences and Webinars
Webinar: Webinar: Inside Kendall Jackson's Mobile Gamification Strategy, hosted by Badgeville, will be held April 10.
Webinar: Webinar: Sustainable Link Building Strategies You Can Rely On, hosted by Digital Marketing Depot, will be held April 10.
Search Insider Summit, hosted by MediaPost, will be held April 27 in Key Largo, FL. The cost to attend is $2,895.
Engage London 2014, hosted by Social Bakers, will be held April 30 in London, England. The cost to attend is £249.
Crowds 2.0, hosted by NYU Stern, will be held May 9 in New York, NY. The cost to attend is $295.
The Incite Summit: West, hosted by Incite, will be held May 13 in San Francisco, CA. The cost to attend is $1,795.
The Corporate Social Media Summit, hosted by Useful Social Media, will be held June 16 in New York, NY. The cost to attend is $1,495.
White Papers and eBooks
Account-Based Marketing; Bring Laser Focus to the Top of Your Funnel. Marketo. Account-based marketing (ABM) is a strategic approach to lead generation in which your time and resources target a key group of specific accounts. Learn how ABM can help you zero in on the conversion process, alight marketing efforts more closely with sales goals and amplify your lead nurturing with valuable insight into your website visitors.
Media Monitoring 2014: The Ultimate Guide. CyberAlert. Effective media monitoring now benefits different business functions in addition to PR and marketing. Learn how you can get the most benefit from news and social media monitoring while minimizing media monitoring costs.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"There is only one way to avoid criticism: Do nothing, say nothing and be nothing"
Aristotle
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Quotes of the Week
Factoids of the Week
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1 in 4 local TV stations do not produce their own news content. (Pew Research Center)Tweet this
Global mobile traffic now accounts for 17% of all Internet traffic. Statistica)Tweet this
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Factoids of the Week
Media Monitoring March Madness Slam Dunk Offer
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Media Monitoring 2014:
The Ultimate Guide
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
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