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Media Monitoring News Archives

April 2014 Issue #2: Journalism Ethics PR Should Consider Adopting

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CyberAlert: Nobody Monitors and Measures the Media Better
April 2014 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

Journalism Ethics PR Should Consider Adopting

CyberAlert Blog
Journalism Ethics that PR Should Consider Adopting ffffff
Successful public relations hinges on the ethics of its practitioners. Like journalists, PR practitioners often face challenging ethical issues that are best solved by adhering to the industry's code of ethics. PRSA's standard code of ethics is comprehensive — but is it comprehensive enough? With PR practitioners now functioning more like journalists, it may be time for PR to adopt some of journalism's ethical guidelines. Read More >
Public Relations

The New PR Playbook for Better Placements

Post Planner / Forbes
The New PR Playbook for Better Placements ffffff
Courtesy of Philip Leara
There's no shortcut to major PR placements — but there are new "plays" for better results. The new PR playbook uses technology and tools to execute PR strategies and secure better placements with a cost-efficient approach. The process involves throwing out some of the more traditional PR approaches and replacing them with new "plays." Read More >

Interviewing Techniques for Better PR Storytelling
Part 1: Preparing for the Interview

CyberAlert Blog
Interviewing Techniques for Better PR Stories
Courtesy of MyDigitalSLR
Compelling quotes and stories can turn a ho-hum press release or PR article into a great one. However, lack of preparation leads to lackluster interviews. These tips on identifying people to interview, contacting sources, doing background research and outlining questions can help you prep for your next big interview for a story. Read More >

Interviewing Techniques for Better PR Storytelling:
Part 2: Asking Better Questions and Getting the Perfect Quote

CyberAlert Blog
Asking Better Questions and Getting the Perfect Quote
Courtesy of MyDigitalSLR
The second part of this interviewing series examines methods for crafting questions and creating conversation to get that "perfect" quote, some stories about the topic, and a sense of your interviewee's feelings. To assure a successful interview, it's essential to ask the right questions and to listen carefully so you can ask follow-up questions that elicit deeper information and insight. Follow these tips, and you'll have the foundation to write better PR articles. Read More >

The Employer's Guide to Freelancing: When to Cut Ties

Bulldog Reporter
 Asking Better Questions and Getting the Perfect Quote ffffff
Last week, we shared The Definitive Guide to Becoming a Freelancer that offered advice on calculating freelance rates, finding clients and developing a portfolio. This week, we look at the employer perspective and share tips on finding the right freelancer — and knowing when to cut ties with one. Read More >

The Roles of PR, Marketing and Social Media: When to Coordinate, When to Draw the Line

Bulldog Reporter / SmartBug Media
The Roles of PR, Marketing and Social Media ffffff
Courtesy of ViaMoi
PR and marketing work best in synergy. Yet many companies have a hard time figuring out the responsibilities for each, where they overlap, and where social media fits into the mix. To succeed, businesses must use PR and marketing as a "one-two" punch: PR creates awareness and generates interest, while marketing converts customers and keeps them coming back. As marketing pro Al Ries put it: let PR light the fire, and marketing fan the flames. Read More >

Writing Headlines: The Traditional Way vs. the New Way

Quick Sprout / Business Wire
Writing Headlines: The Traditional Way vs. the New Way
There's a new type of story headline that relies on "emotional intrigue" and is used widely by content creation and viral sites. It's worth understanding its appeal. Yet the "traditional" headline still has merit. If both work for your audience, you can combine both types to attract readers to your content. Read More >
Marketing& Social Media

Avoid 'Searchjacking' and Keep Your Brand above the Spam

Businesses Grow
Avoid Searchjacking and Keep Your Brand above the Spam ffffff
Courtesy of AJC1
Brands and content marketers must be wary of getting "searchjacked," a process in which spammers create posts optimized with popular content and keywords to ride off their success. Mark Schaefer brought the issue to light, and his article elicited helpful tips from Lee Odden and other marketing professionals on keeping your blog and its content above the spam in search rankings. Read More >

How to Boost Blog Traffic without Creating New Blog Posts / Cutroni
How to Boost Blog Traffic without Creating New Blog Posts ffffff
Courtesy of James Cridland
Improving your blog doesn't always require new content. Learn how bloggers can draw a crowd by inviting guest bloggers, optimizing previous posts, optimizing calls-to-action, conducting topic analyses and increasing social media followers. Read More >

How to Spring Clean Your Social Media Strategy

Market Domination Media / Search Engine Watch
How to Spring Clean Your Social Media Strategy ffffff
Courtesy of Greyweed
Social media is a 24/7 job, so it's easy to allow posts, videos, headlines and campaigns to get a bit disorganized. Managers of social media sites need to schedule time for routine maintenance occasionally to reorganize and refuel. View the key signals that indicate it's time to clean up your social media strategy, as well as tips for how to do so. Read More >

Marketing for B2Bs: 12 Content Ideas

CyberAlert Blog
Marketing for B2Bs: 12 Content Ideas ffffff
To be successful at content marketing, B2B marketers don't always need to create new content. Save time by repurposing old content into new formats, coordinating content with experts and developing resources for customers. Our suggestions will help spark ideas to help you develop new marketing materials to reach more prospects. Read More >
More Articles We Like

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12 Most Surprising Things Great Brands Do

12 Most

10 Useful Psychology Studies You Should Remember

Superhero You
Quick Thought

#11: Storytelling in Investing & PR

In a recent interview on investing psychology published in the Wall Street Journal, Nobel Laureate in economics and Yale Professor Robert Shiller said:
"Psychologists have argued there is a narrative basis for much of the human thought process, that the human mind can store facts around narratives, stories with a beginning and an end that have an emotional resonance. You can still memorize numbers, of course, but you need stories."
Takeaway: Good stories + emotional resonance + credible data = best PR. — Tweet this
Conferences and Webinars
Webinar: The Role of Mobile in Your Brand's Omnichannel Strategy, hosted by Retail Online Integration, will be held April 9.
Search Insider Summit, hosted by MediaPost, will be held April 27 in Key Largo, FL. The cost to attend is $2,895.
iMedia Agency Summit: The Future of Data-Driven Creativity, hosted by iMedia Communications, will be held May 4 in Austin, TX.
Webinar: How to Take Action with Social Insights, hosted by Colin Burns, will be held May 6.
The Incite Summit: West, hosted by Incite, will be held May 13 in San Francisco, CA. The cost to attend is $1,795.
The Corporate Social Media Summit, hosted by Useful Social Media, will be held June 16 in New York, NY. The cost to attend is $1,495.
White Papers and eBooks
10 Key Metrics for Marketing Success. Vocus. Learn the metrics that matter and the tactics you need to improve them. Get a clear picture of what to measure to maximize your ROI.
Why We Don't Buy: Consumer Attitudes on Shopping Cart Abandonment. Bronto. Analyzes what consumers want to happen when they abandon a shopping cart, what annoys them and how marketers can turn it into an opportunity.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Marketing Positions
Quote of the Week
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"Most of the successful people I've known are the ones who do more listening than talking."
Bernard Baruch, American financier and philanthropist
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Quotes of the Week
Factoids of the Week
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1 in 3 Americans currently holds a freelance job. (Freelancers Union)Tweet this
Businesses with websites of 401 to 1,000 pages get 6 times as many leads than those with less than 100 pages. (HubSpot)Tweet this
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Factoids of the Week
Media Monitoring March Madness Slam Dunk Offer
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Media Monitoring 2014:
The Ultimate Guide
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