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Media Monitoring News Archives

April 2014 Issue #3: Which Social Media Networks Work Best for Your Brand's Goals and Audience?

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CyberAlert: Nobody Monitors and Measures the Media Better
April 2014 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

Which Social Media Networks Work Best for Your Brand's Goals and Audience?

Social Media Examiner / The Wall Street Journal
Which Social Media Networks Work Best for Your Brands Goals and Audience? ffffff
An active presence and deep customer engagement in two or three social media networks are much more effective than trying to spread your brand thin across every channel. View the advice and research findings on locating your target audience and using those social channels that best match brand goals — the two keys to social media marketing success. Read More >
Public Relations

The Worst Pitching Crimes PR Pros Commit

PR Fuel / Newsmaker Group / Bulldog Reporter
The Worst Pitching Crimes PR Pros Commit ffffff
Courtesy of *sax
Pitching a story that's just been covered is one of the most often broken rules in public relations. We've listed other "crimes" PR pros tend to commit, including "following up on the same day," "attaching logos" and "quoting the CEO." Read More >

Report: How Americans Now Consume and Share News, and What It Means for Public Relations

InkHouse and GMI
Report: How Americans Now Consume and Share News, and What It Means for Public Relations
Courtesy of InkHouse and GMI
Television is the preferred and most trusted news source among 73% of Americans, according to research by InkHouse and GMI. The takeaway for PR professionals: TV is still a top target for earned media placements. We've shared other key findings from the survey and explain what they mean for public relations. Read More >

10 Challenges Facing Public Relations Right Now

The Holmes Report
Like all specialists in their respective professions, PR people want to know the "next big thing." Rather than look for the hot topic or tools of the month, PR specialists should instead focus on the long-term and fundamental game-changers that challenge the PR profession. In an article for The Holmes Report, Boris Beker identifies ten challenges for defining the future of PR. Read More >

Measuring Results of Investor Relations:
Can PR Measurement Serve as the Template?

National Investor Relations Institute
Measuring Results of Investor Relations
Courtesy of National Investor Relations Institute
Investor relations can benefit from the measurement foundation PR has established. The PR measurement standards are a prime starting point for IR to begin incorporating its own measurement strategy. The recommended steps offer guidance for IR teams looking to advance in media monitoring and measurement, or for PR professionals who want to join their colleagues in implementing the standards. Read More >

Is Public Relations Really 80% More Effective Than Content Marketing?s

Nielsen and inPowered
Is Public Relations Really 80% More Effective Than Content Marketing? ffffff
According to a study by Nielsen and inPowered, earned media (public relations) is the most effective source of information impacting consumers' purchasing decisions. When pitted against owned media (content marketing), earned media was 80% more effective at the bottom-of-the-funnel purchasing stage. Tell us what you think of the study. Do earned media efforts pay off more than owned? Read More >

Booming Markets and Trends PR Firms Should Target

Business Insider
Booming Markets and Trends PR Firms Should Target ffffff
The best way to grow a PR agency is to represent clients who are growing in booming industries. So it's useful to recognize today's fastest growing business trends and industries. Check out our top picks from Rob Wile's comprehensive list of technologies and trends poised to make seriousl profits in the near future. Read More >

The Unofficial Proverbs of Crisis Management, via Jim Lukaszewski

Agnes + Day / Crisis Guru Blog
The Unofficial Proverbs of Crisis Management, via Jim Lukaszewski
Jim Lukaszewski
The more staff trained to handle and respond to a crisis, the better chance your organization has to mitigate the crisis quickly. Crisis management requires that all public-facing staff have basic crisis communication skills. In preparing your staff, it's helpful to remember Jim Lukaszewski, the "crisis guru," and his 12 axioms of crisis management. Read More >

Remember: All Unpaid Internships Must Meet the Department of Labor's Six Criteria

CyberAlert Blog
All Unpaid Internships Must Meet Labor Departments 6 Criteria
Courtesy of Brenda Gottsabend
As we approach the hiring period for summer internships, it's important to remember compensation of interns is governed by Department of Labor regulation. Interns who do meaningful work must be paid an equitable wage. Before "hiring" unpaid interns in the coming months, be sure your organization's internship program meets the DoL's six criteria. Read More >
Marketing& Social Media

Half the Marketing Community Can't Define Native Advertising, According to Copyblogger Survey

Copyblogger
Half the Marketing Community Cant Define Native Advertising ffffff
Courtesy of Copyblogger
These days, native advertising should be a familiar hot topic for most everyone in marketing and public relations. Yet nearly half of marketers still don't really know what native advertising is, or the types of content that can be classified as native advertising, according to a recent survey conducted by Copyblogger. Read More >

9 Unconventional Social Media Tactics to Amplify Sharing and Engagement

CyberAlert Blog
9 Unconventional Social Media Tactics to Amplify Sharing and Engagement ffffff
To help you improve sharing and engagement, we've assembled some lesser-known social media tips and ideas you can use to improve content engagement. The tips are formatted so you can use the ideas as individual posts accompanied by a link to your blog or website. Read More >

Real-Time Marketing vs. Newsjacking: What's the Difference?

TrackMaven
Real-Time Marketing vs. Newsjacking: What's the Difference? ffffff
Courtesy of Blair Kotsikopoulos
Many marketing and PR professionals (including us!) tend to use real-time marketing and newjacking interchangeably. But "jacking," like most of the words it follows, represents negativity. Newsjacking describes forced content with a low or short-term payoff, while real-time marketing is a well thought-out strategy that is relevant to the brand and sustainable. Read More >

Consumers Favor Brands Investing in Corporate Social Responsibility

Good.Must.Grow
Consumers Favor Brands Investing in Corporate Social Responsibility ffffff
Courtesy of Good.Must.Grow
Consumers are choosing cause-based brands over charitable giving as their way of "giving back," according to a recent study by Good.Must.Grow. The findings demonstrate that corporate social responsibility (CSR) programs are a win-win for both brands and the community. Brands that don't offer a CSR program should consider implementing one; brands with socially responsible products and services should make it easier for consumers to find and support them. Read More >

In-Stream Videos Are the Best Performing Online Ads, Study Shows

PointRoll
In-Stream Videos Are the Best Performing Online Ads, Study Shows ffffff
Courtesy of PointRoll
Want to create an online ad that earns high click-through rates? Go for an interactive, in-stream video. According to PointRoll's 2013 Benchmarks report, 30-second interactive videos delivered in-stream were the highest performing ad types in 2013. Read more for additional findings about the most effective online ad tactics. Read More >
More Articles We Like
Conferences and Webinars
Chicago Digital Collective, hosted by The Digital Collective, will be held April 23 in Chicago, IL.
Search Insider Summit, hosted by MediaPost, will be held April 27 in Key Largo, FL. The cost to attend is $2,895.
The Incite Summit: West, hosted by Incite, will be held May 13 in San Francisco, CA. The cost to attend is $1,795.
Webinar: Social Listening — Gateway to Innovation, hosted by Nicholas Webb and Malcolm De Leo, will be held May 14.
Webinar: Facebook Lead Gen on a Shoestring Budget, hosted by Dennis Yu, will be held May 28.
The Corporate Social Media Summit, hosted by Useful Social Media, will be held June 16 in New York, NY. The cost to attend is $1,495.
White Papers and eBooks
Trending Now: Seizing the Moments in Customer Loyalty. eMarketing Papers. Every customer interaction can make or break their relationship with the brand. Learn the most important loyalty moments and inflection points along your customer journey from newcomers to brand loyalists.
Planning and Executing Webinars That Generate Leads.Act-On Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you'll find yourself creating thoroughly professional webinars.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"The beauty of writing is that you don't have to get it right the first time, unlike, say, a brain surgeon."
Robert Cormier, American author, columnist and reporter
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Quotes of the Week
Factoids of the Week
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Television is the preferred and most trusted news source among 73% of Americans. (InkHouse and GMI)Tweet this
49% of marketers don't know what native advertising is, and 38% are unable to name the types of content classified as native advertising. (Copyblogger)Tweet this
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Factoids of the Week
End of Year Special
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Media Monitoring 2014:
The Ultimate Guide
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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