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Media Monitoring News Archives

How Important Are Quotes in Press Releases?

April 2014 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
April 2014 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

How Important Are Quotes in Press Releases?

CyberAlert Blog / Inc.com
How Important Are Quotes in Press Releases? ffffff
A PR executive asked an important question in a LinkedIn public relations group last week, and it stimulated an interesting discussion. The question was: "How important are quotes in press releases?" Included are some of the best answers (paraphrased) that define how PR should use quotes in press releases. The key takeaway: use a quote that adds something to the announcement that you couldn't write yourself. Read More >
Public Relations

The Modernized Press Release: SEO Tips and Social Media Strategies

Business Wire
The Modernized Press Release: SEO Tips and Social Media Strategies ffffff
Courtesy of Business Wire
The traditional approach to press releases is dying. Modernized approaches to releasing news reflect a transformation in the way people find, consume and share news. We've highlighted tips from Business Wire's latest white paper on SEO and social media best practices. Both are essential to drive the reach of a modern press release. Read More >

PR Agency Tips: How to Deal with Problem Clients

iMedia Connection
PR Agency Tips: How to Deal with Problem Clients
Courtesy of Tambako the Jaguar
Perfect clients are hard to come by. To help manage problem clients, Drew Hubbard identifies the major pain points in agency-client relationships — including "the Silent Client" and "the Revolving Door Client" — and advises how PR agencies should handle them. Read More >

How Small Businesses Get Publicity

Entrepreneur.com
How Small Businesses Get Publicity
Courtesy of Colleen Simon
PR has the power to turn you from a business nobody into a somebody to compete against far bigger businesses. Advice from PR thought leaders offers PR tips for small businesses looking to land in the media spotlight. Read More >

PR Firms Joining Data Alliance Programs for Comprehensive Customer Data

PR Week / Ad Age
PR Firms Joining Data Alliance Programs for Comprehensive Customer Data
The major advertising agency conglomerates now offer real-time data streams for their agencies to leverage big data across the globe — and PR firms want a piece of the data set. Participating agencies are using so-called "data alliance" programs to identify and target audiences and study consumer buying habits. Improved access to centralized data positions PR to better compete against advertising in the communications and marketing mix. Read More >

Why Measurement Companies Are Failing to Deliver Their Promises

Katie Paine
Why Measurement Companies Are Failing to Deliver Their Promises ffffff
Courtesy of Gavin Brogan
Consolidations of media monitoring and measurement companies may benefit the organizations involved, but not the customers, according to Katie Paine. In the midst of all the activity, customers may be wise to consider the services of smaller, independent monitoring and measurement companies that offer equivalent services at lower cost and with more customized service. Read More >
Marketing& Social Media

From the Sistine Chapel to BuzzFeed: How Native Advertising is Evolving

Edelman / Copyblogger
From the Sistine Chapel to BuzzFeed: How Native Advertising is Evolving ffffff
Courtesy of Sebastian Bergmann
Native advertising is nothing new; it's been around for centuries. Native ads have evolved into different formats, and many marketers can't even identify the types of content that make up native advertising. To aid in marketers' education, Demian Farnworth shares examples of some of the most widely used native advertising, sponsored content and advertorials. Read More >

Guest Blogging Techniques that Won't Push Google's Buttons

Convince and Convert
Guest Blogging Techniques that Won't Push Googles Buttons ffffff
Courtesy of SEOPlanter
This past January, Matt Cutts of Google laid down the law about guest blogging. Google intends to obliterate insubstantial guest posts published purely for SEO. The restrictions make it more difficult for brands to get guest posts into Google organic search results. Carrie Morgan offers tips on writing guest posts that build search rankings and stay on Google's good side. Read More >

Brands and Brainworms: How to Create Messages Consumers Remember

iMedia Connection
Brands and Brainworms: How to Create Messages Consumers Remember ffffff
PR and marketing professionals can leverage neuroscience and behavioral data to get a "brainworm" (i.e.: catchy brand message) stuck in consumers' minds. Creating a brainworm requires brands to log into their audiences' emotional memory. Joseph Carrabis explains how to achieve this special connection with methods such as sensory language, direct address and repetition. Read More >

Shining Stars: Creative Content Marketing Campaigns that Generated Buzz

Good.Must.Grow
Shining Stars: Creative Content Marketing Campaigns that Generated Buzz ffffff
Courtesy of Chipotle
Check out some of the most creative content marketing campaigns, including Chipotle's "The Scarecrow" and SunGard's zombie attack infographic. Read More >

6 Storytelling Ideas to Inspire Marketers

Explore B2B / Contently
6 Storytelling Ideas to Inspire Marketers ffffff
Just the right camera angle can produce a captivating photograph. The same is true for stories. Storytelling can be as simple as retelling a customer success story. By creating a new angle, the customer becomes a real hero who struggled with a business issue and succeeded by using your brand's product. We examine a variety of approaches to successful storytelling for marketing and public relations. Read More >

Copywriting Tips for Key Marketing Channels

VerticalResponse / Top Ten Social Media
Copywriting Tips for Key Marketing Channels ffffff
Courtesy of VerticalResponse
Different marketing channels require different language styles and tone unique to the channel. VerticalResponse's infographic illustrates how marketers should adjust copy to accommodate to specific styles for email promotions, newsletters, blogs, websites and social media channels. Read More >
More Articles We Like
Conferences and Webinars
Webinar: Social Media Compliance for PR & Marketing: Managing the Risks and Capitalizing on the Opportunities, hosted by Bulldog Reporter, will be held May 2. The cost to attend is $299.
Content2Conversion, hosted by Demand Generation Report, will be held May 6 in New York, NY. The cost to attend is $695.
Webinar: Webinars: More Than Just Lead Generation, hosted by Direct Marketing News, will be held May 13.
Webinar: Facebook Lead Gen on a Shoestring Budget, hosted by Alex Houg of BlitzMetrics, will be held May 28.
The Corporate Social Media Summit, hosted by Useful Social Media, will be held June 16 in New York, NY. The cost to attend is $1,495.
White Papers and eBooks
The Five-Step Guide to Better Social Media Security. Hootsuite. Find out how to avoid crises that can be catastrophic for your brand.
A Guide to Press Release Optimization: Engage - Inform - Share. Business Wire. Technical tips to properly optimize a press release while writing for human consumption.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"Where is the best place to hide a body? Page 2 of Google."
Andy Crestodina, co-founder of Orbit Media
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Quotes of the Week
Factoids of the Week
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People are more likely to survive a plane crash than click on a banner ad. (Solve Media)Tweet this
56% of millennials won't accept jobs from firms that prohibit the use of social media in the office. (AllTwitter)Tweet this
45% of B2B marketers have gained a customer through LinkedIn. (Social Media Today)Tweet this
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Factoids of the Week
End of Year Special
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Media Monitoring 2014:
The Ultimate Guide
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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