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Media Monitoring Newsletter Archives

Are Attention-Based Metrics the Future of Digital Measurement?

April 2015 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
April 2015 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Upworthy / Direct Marketing News / ChartBeat
Are Attention-Based Metrics the Future of Digital Measurement?
Credit: Upworthy
Attention-based metrics are touted by some as the new measurement standard that's far superior to traditional metrics like page views or impressions. Attention-based metrics essentially measure how long website visitors view content. Marketing experts say attention metrics could improve digital advertising and marketing. At this early stage of development, the marketing community needs to understand attention-based metrics and evaluate how best to implement them in order to gain better insights into the successes and shortcomings of marketing programs. Read More »
Public Relations
M Blogs / PR Couture / ereleases / iMedia Connection
6 Tips for Handling Difficult PR Clients
Difficult clients are a major headache for PR pros. Clients have been known to demand all sorts of unreasonable, senseless and even unethical actions. Patience, assertiveness, and setting the ground rules at the start of the relationship will help in managing difficult clients. Ultimately, ending the relationship may be the best solution. Read More »
PR in Your Pajamas / Meritus Media / The Social Impact Communicator
How to Turbocharge Your Press Release with Visuals
Photo credit: naixn
Press releases are "dead," some opinion-makers say. Well, they're not. Press releases that incorporate images and other types of visual content can turbocharge views and shares. Knowledgeable PR pros follow best practices, including obtaining high-quality, relevant images and using URL tracking codes to track and measure performance of releases. Read More »
Talent Zoo / ereleases
The Stressful Life of PR Professionals
Photo credit: Helga Weber
Are you feeling stressed? Public relations routinely ranks in surveys among the most stressful jobs. Although perhaps not as stressful as a police officer or firefighter, PR is can cause stress - agita, anxiety, whatever you call it — due to deadlines, difficult clients and combative media, and the pressure of being in the public eye. Some PR jobs are even more stressful than others in the field. Read More »
Marketing& Social Media
Copyblogger / TopRank
The Search for the Best Content Marketing Metrics
Chart courtesy of Copyblogger
Digital marketers, particularly content marketers, continue struggling to measure the effectiveness of their efforts. Numerous metrics can be used to measure digital marketing success. From those many metrics, each organization must choose the specific measures that best tell the story about the successes and limitations of their marketing initiatives. Those customized reports must meet the information needs of the different management levels using different metrics and tailored reports. Read More »
Social Media Examiner / CIO / Marketing Land / Digital Sherpa
10 Tips to Build Your Business with a LinkedIn Company Page
Photo credit: Sheila Scarborough
Properly completed LinkedIn company pages can help generate sales leads, boost search engine rankings, attract recruits, and strengthen an organization's image. In this era of social media engagement, every organization — corporate or non-profit, small or large — must be visible on LinkedIn. Using all of LinkedIn's opportunities can yield significant marketing and PR benefits in addition to its well-known advantages for identifying and recruiting professional talent. Read More »
iMedia Connection / Hootsuite
How a Social Media Audit Can Improve Digital Marketing Strategies (and Guide Tactics)
Photo credit: GotCredit
Many digital marketers are busy generating huge amounts of content because they think they have to. They rarely question how their work fits into the marketing strategies or overall business strategy. One solution is a social media audit. Depending on its scope, a social media audit can organize social media marketing efforts and improve marketing strategy. An audit can also pinpoint weaknesses in your own strategies and uncover openings in competitors' marketing that your organization can exploit. Read More »
10 Terrific Infographics on Social Media Marketing
Image credit: Digital Information World
Infographics are ideal for communicating complex information in a visually appealing way. The best ones combine substantive and well-organized content with a high level of visual interest to make learning easier. These are some of the best infographics on social media we've collected from around the Internet. Many of the infographics help businesses improve their marketing efforts, while others offer interesting facts and trends about social media. Read More »
Waggener Edstrom / Singapore CFO Institute
To Increase the Value of Social Media Monitoring,  Deliver the Results across the Entire Organization
Photo credit: Doc Searls
Although marketing and PR are seen as the main users of social media monitoring, other departments can also benefit from the wealth of data it provides. The key to obtaining the full benefits of social media monitoring is to break down — or at least cross — department silos, a new white paper concludes. Experts suggest companies form centralized units that allow all departments to access social media data. Read More »
Other Articles to Help You
Fast Company
ITBusiness Edge
Harvard Business Review
Marketing Profs
Media Moguls PR
Conferences and Webinars
Webinar: Google Analytics for PR Pros, April 14, 3 to 4 p.m. EDT. Sponsored by the PRSA. Free for members.
Webinar: The Metrics that Matter for Nonprofits, April 14, 2 p.m. ET. Sponsored by Intacct Corp. Free.
Webinar: Webinar: The ABCs of A/B Testing, April 15 at 1 p.m., ET. Sponsored by the Association Strategic Marketing. Free.
Conference: NovCom'15, What's New/What's Next in Communication and PR, Heldrich Hotel, New Brunswick, NJ. April 17, 8 a.m. to 2 p.m. Sponsored by Rutgers. $199.
Conference: PR Measurement Conference, April 20, National Press Club, Washington, D.C. Sponsored by PR News. Regular Rate $1095.
Webinar: Keys to Creating Customer Loyalty with Effective Post Purchase Email Marketing, April 22 at 1 p.m. ET. Sponsored by the Association of Strategic Marketing.
Conference: Counselors to Higher Education Senior Summit, April 15-19, Washington, DC. Sponsored by the PRSA. $810 for PRSA regular rate.
Conference: Strategic Collaboration Conference, April 24 in New York City. Sponsored by the PRSA. $795 for members.
Conference: Social Media Manager's Workshop, April 29-30, New Horizons Las Vegas. Sponsored by the PRSA. $49 for members.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Community Relations - Wildman Business Group/ Joes Kids
Community Outreach Manager - Navos Mental Health Solutions
Social Media Manager - Arizona State University
Donor Relations Coordinator - Northland Public Library
Public Relations Specialist - Aerohive Networks
Special Events Coordinator - OU Medical Center
Marketing Positions
Marketing Associate - Christian Community Action of New Haven
Senior Director of Development, Marketing, and Communications - Charleston Animal Society
Vice President, Marketing and Communications - United Way
Director of Special Events and Marketing - Hospice of the Valley
Special Events Coordinator - Brain Injury Association of Massachusetts
Director of Communications and Marketing - Rails-to-Trails Conservancy
Quote of the Week
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"One of the great failings of management: The arrogant assumption that people are listening all the time and always care about what bosses have to say."
Jim Lukaszewski
Crisis Management Consultant
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Quote of the Week
Factoids of the Week
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82% of marketers cited cross-channel view of data as the most important capability when evaluating marketing analytics tools and technologies. (eMarketer)Tweet this!
16% of 8 to 11 year olds own at least five media devices. (Ebuyer)Tweet this!
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Gizmo of the Week
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Asus Chromebit

A stick the size of a cigar and costing less than $100, the Chrombit transforms an LCD or TV into a computer that runs office software. Read More »
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Factoids of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
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