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Should PR Adopt More Stringent Ethics that Acknowledge Responsibility to the Public?

April 2015 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
April 2015 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Holtz Communication + Technology / Economist Intelligence Unit
Should PR Adopt More Stringent Ethics that Acknowledge Responsibility to the Public?
Photo credit: Brandiose Marketing
Public relations is filling the gap created by fewer journalists. That increased power brings greater responsibilities for PR practitioners. As PR pros increasingly act as journalists, the PR community must embrace the ethics and standards of journalism. PRSA and other PR organizations must consider adopting some principles from the Society of Professional Journalists' Code of Ethics. Read More »
Public Relations
iMedia Connection / ereleases
Analysis: Benefits of Telecommuting in PR
Photo credit: Chris Roos
Telecommuting is shifting into high gear, and public relations is driving one of the fastest cars on the road to remote offices. Both PR firms and their employees can benefit from telecommuting, especially since many PR tasks can be easily done from home. Telecommuters are more productive and happier, while business can effectively manage remote staff members and reduce overhead by using available online communication and productivity tools. Read More »
Digaday / Hubspot / Buffer
Just Revealed in One Tweet: 6 Foolproof  Formulas You Need to Know to Create Brilliant Headlines [Favored by Top Publishers]
Photo credit: (Mick Baker)rooster
Writing headlines that command attention is one of the most valued skills in both journalism and public relations. We look at proven headline writing strategies that can spark ideas for your own blogs, social media posts and other content. While sensational click-bait headlines achieved success in the past, businesses must be careful not to lose their readers' trust with headlines that fail to deliver what the headlines promise. Read More »
PRESSfeed
Corporate Newsrooms Fail to Meet the Needs of Todays Journalists
Photo credit: David Sim
Public relations teams have work to do when it comes to corporate newsrooms. Even some Fortune 500 firms lack corporate newsroom essentials such as recent content, images, media contacts, and other materials, according to new research. The lackluster state of corporate newsrooms is especially troubling because news organizations increasingly turn to corporate newsrooms for background information, research and other materials. Journalists using corporate newsrooms present a significant media opportunity for corporate PR teams. Read More »
Social Media Marketing / KISSmetrics
The Importance of Bloggers to PR (and How Best to Woo Them)
Photo credit: Mike Licht
With fewer opportunities for PR placements in traditional media, blogs have emerged as an influential new media outlet for PR stories and product reviews. Similar to traditional media relations, blogger outreach is a valuable tool for improving brand awareness and image. By building relationships with bloggers and other online influencers, PR and marketing professionals can transform bloggers into brand advocates and reach specific demographic groups, a key to success in today's fragmented media environment. Read More »
Marketing& Social Media
Display Wizard
Nurturing New Customers: The Multi-Channel Approach
Photo credit: Daniel Iverson
Developing a successful brand with an engaged customer base is an ongoing process - as evidenced by the world's biggest brands, which continue to invest in marketing despite being household names. A multi-channel approach ensures the widest reach to the full cross-section of customers and more frequent brand exposure. Dedicating sufficient ongoing resources into developing and nurturing customer relationships in multiple channels leads to continued and increased sales. Read More »
Pew Research / Charity Dynamics
10 Tips to Build Your Business with a LinkedIn Company Page
Photo credit: Marjan Lazarevski
Many Americans rely solely on their smartphones to access the Internet. The Pew Research Center calls them the "smartphone dependent" and they tend to be from vulnerable demographic groups. One conclusion: non-profits, especially, need to embrace mobile-friendly, responsive web designs and mobile apps to reach their constituencies online. Read More »
iMedia Connection / Hootsuite
Meerkat Vs. Periscope - Which Will Win the Live Video Streaming Market?
Photo credit: Anthony Quintano
Meerkat and Periscope are fighting for the future of what might be the Next Big Thing - live video streaming. Both apps provide live video streaming from smartphones through Twitter. It's uncertain which app will prevail or if there's enough room for both of them. Whatever happens, video streaming through social media is certain to revolutionize online marketing by delivering real-time engagement. Read More »
Convince & Convert / Geofeedia
8 Ways Location-Based Social Media Monitoring Can Help Your Busines
Courtesy of Scott Chan via FreeDigitalPhotos.net
Location-based social media monitoring can help companies organize the huge amount of social media data and understand what customers are saying about their brands. By filtering posts by location, brands can organize and measure conversations by geography and pinpoint interested consumers. Read More »
Other Articles to Help You
CNET
Business2Community
Econsultancy
Fast Company
Tactics
Fast Company
Econsultancy
Forbes
Fast Company
Wall Street Journal
Conferences and Webinars
Webinar: Webinar: The ABCs of A/B Testing, April 15 at 1 p.m., ET. Sponsored by the Association Strategic Marketing. Free.
Conference: NovCom'15, What's New/What's Next in Communication and PR, Heldrich Hotel, New Brunswick, NJ. April 17, 8 a.m. to 2 p.m. Sponsored by Rutgers. $199.
Conference: PR Measurement Conference, April 20, National Press Club, Washington, D.C. Sponsored by PR News. Regular Rate $1095.
Conference: Counselors to Higher Education Senior Summit, April 15-19, Washington, DC. Sponsored by the PRSA. $810 for PRSA regular rate.
Webinar: Youtility: Why Smart Marketing is About Help, not Hype, April 21 at 1 p.m., Sponsored by Sitecore. Free.
Webinar: Social Employees: Your Secret PR Weapon, April 21 at 1 p.m. Sponored by Dynamic Signal. Free.
Webinar: Keys to Creating Customer Loyalty with Effective Post Purchase Email Marketing, April 22 at 1 p.m. ET. Sponsored by the Association of Strategic Marketing.
Conference: Strategic Collaboration Conference, April 24 in New York City. Sponsored by the PRSA. $795 for members.
Conference: Social Media Manager's Workshop, April 29-30, New Horizons Las Vegas. Sponsored by the PRSA. $49 for members.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Account Executive - Grisko
Media Relations Manager - Feed More, Inc.
Director, Special Events - Phoenix Children's Hospital
Public Relations Account Executive - KNB Communications
Senior Media Relations Specialist - City of Hope
Account Executive/Associate - The Lew Edwards Group
Marketing Positions
Marketing Parks Foundation - Austin Parks Foundation
Marketing Director - YMCA
Manager - CRM/Marketing - LUXOTTICA
Marketing and Development Coordinator - Easter Seals SW Florida
Campaign Manager - The Harry Potter Alliance
Director of Communications - Alzheimer's Drug Discovery Foundation
Marketing and PR Professional - The Greater Hudson Valley Family Health Center Inc
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Quote of the Week
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"A peacock today, a feather duster tomorrow."
Unknown
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Quote of the Week
Factoids of the Week
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Blogging regularly can result in a 45% increase in web traffic. (Hubspot)Tweet this!
80% of Pinterest's 70 million+ users are female. 88% purchased a product they pinned. (Jeff Bullas)Tweet this!
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Media Monitoring Hat Trick 3-for-1 ad
Gizmo of the Week
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Asus Chromebit

A stick the size of a cigar and costing less than $100, the Chrombit transforms an LCD or TV into a computer that runs office software. Read More »
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Factoids of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
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