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Media Monitoring Newsletter Archives

PR Lessons from Apple

April 2015 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
April 2015 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
SeekingAlpha / Harvard PR
PR Lessons from Apple
Photo credit: Shinya Suzuki
Apple's PR is often described as disciplined, legendary, and the most effective in the world. Observers greeted Apple Watch PR promotions with similar accolades. Apple's PR campaigns offer important lessons in how to use PR to create buzz, favorable reviews, successful product launches and consumer acceptance -- and tactics can serve as prototypes for the PR campaigns of many other products. Read More »
Public Relations
Paine Publishing
50 Examples of the Benefits of PR
Photo credit: Samuel Adams
If you're trying to prove the value of PR to higher ups in your organization here are research and case studies that show how PR has helped companies save money, become more efficient, sell more products, raise funding, increase shareholder value and entice consumers to pay premium prices for their products and services. In many cases, the benefits are quite measurable on the bottom line. Read More »
Shift Communications / PR NewsWire / Communications Conversations
The New Must-Have PR Skills
Photo credit: Saskatoon Business College
The skills needed for PR have changed markedly due to the rise social media, online video and "big data." Web analytics, social media and other digital and analytical skills are imperative for success in today's PR. Mastering digital skills will energize your PR career. Above all, lifelong learning is crucial in a constantly changing world of business communications. Read More »
The Wall Street Journal / The Guardian
PR Responsibility: Educating C-Suite on Power & Perils of Social Media
Photo credit: GotCredit
Social media and public relations experts warn that high-level corporate executives fail to appreciate both the power and the dangers of social media. Surveys as well as anecdotal observations indicate that top executives don't understand the reputational risks social media poses to them and their companies. PR is best positioned to teach executives how social media can damage their brands as well as how companies can benefit from it. By training executives, preparing for crises and monitoring social media, organizations can profit from the power of social media. Read More »
LinkedIn / Social Media Today
The Paradigm Shift in the PR-Media Relationship
Photo credit: pardigm-shifting
Public relations veterans agree the profession has undergone radical change due to the rise of social media and other owned media. That has drastically altered PR's relationship with the media. Some call it a paradigm shift meaning that PR can no longer rely solely on the old ways of getting the word out, but must adopt the new communications alternatives including social media. Read More »
Andy Sernovitz / TheStreet / PRexamples
Ridiculous PR & Marketing Stunts That Worked
Photo credit: PRexamples
Many seemingly ridiculous PR ideas actually work. These are some of the so-called ridiculous stunts that succeeded in gaining attention and building brand awareness. PR and marketing professionals may find inspiration for their own ideas or at least perhaps get some laughs. Read More »
Marketing & Social Media
Sedio / Spin Sucks /
Pinterest Best Practices for PR and Marketing
Photo credit: mkhmarketing
As one of the most popular social media networks, Pinterest offers opportunity to both PR and marketing. Depending on the brand's target audience, the photo-based network can offer valuable benefits. Following these recommended best practices produces the most favorable results on Pinterest. Read More »
FTC / Target Marketing / Nolo, Law for All
How Marketers Can Avoid Charges of Deceptive Marketing
Photo credit: Wikipedia
Marketers who are careless about product claims could face charges from the Federal Trade Commission (FTC) for deceptive advertising. An FTC complaint recently charged Allstar Marketing Group with deceptive advertising over its "as-seen-on-TV" type products. The case highlights the importance of being clear and forthright in advertising and other marketing claims. Understanding the federal and state laws and following recommended best practices are the keys to steer clear of compliance pitfalls. Read More »
Social Media Today
Sony, Visa Explain How They Use Social Media Monitoring & Measurement
Photo credit: Finance Heights
Representatives from Sony and Visa described in a webinar how they use social media listening to help their brands without drowning them in data. Social media monitoring and measurement helps them analyze audiences and improve online marketing campaigns. Social media listening tools gauge the success of digital marketing strategies and reveal vital insights into brands' target audiences. The brands learn about content their audiences prefer and their hot button issues to improve their content marketing strategy, ultimately leading to more website traffic and conversions. Read More »
Other Articles to Help You
PRSA: The Public Relations Strategist
Muck Rack Daily
Fast Company
The New York Times
USA Today
IT Business Edge
Conferences and Webinars
Webinar: Keys to Creating Customer Loyalty with Effective Post Purchase Email Marketing, April 22 at 1 p.m. ET. Sponsored by the Association of Strategic Marketing.
Webinar: The Continuum of Self-Service - How to Tailor Analytics for Every User, April 22 at 10 a.m. or 3 p.m. EST. Sponsored by Logi Analytics. Free.
Conference: Strategic Collaboration Conference, April 24 in New York City. Sponsored by the PRSA. $795 for members.
Conference: Social Media Manager's Workshop, April 29-30, New Horizons Las Vegas. Sponsored by the PRSA. $849 for members.
Webinar: The Power of Brand Journalism, April 30 at 3 p.m. EDT. Sponsored by the PRSA. Free for members.
Webinar: Responsive Design: 10 Do's and Don'ts for Landing Pages and Emails, May 20 at 1 p.m. EST. Sponsored by Act-On. Free.
Webinar: Email Best Practices to Connect & Engage, May 6 at 1 p.m. Sponsored by Inbox marketer. Free.
Conference: Advanced Crisis Communication Strategy, May 7 to 8 at The Tower at Cityplace, Dallas, Texas. Sponsored by the PRSA. $849 for members.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Media Relations Manager - Feed More Inc.
Public Relations Associate Account Executive - Kellen Communications
Director of Education/Chief Learning Officer - Capital Caring
Media Relations Specialist - City of Hope
Community Director Main Campus Operations - California State University
PR Account Executive/ Sr. Account Executive - Bolt Public Relations
Marketing Positions
Senior Manager, Payer Marketing/Managed Markets Marketing - Avalere Health
Marketing Coordinator - Wilmington Renaissance Corporation
Director of Marketing - Bishop O'Dowd High School
Director of Quantitative Marketing Group - Merkle
Marketing and Communications Associate - The Support Center
Marketing & PR Coordinator - Brookwood Medical Center
Quote of the Week
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"When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates."
Thomas S. Monson
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Quote of the Week
Factoids of the Week
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3.65 billion mobile users have access to the Internet via smartphones and tablets. (Jeff Bullas)Tweet this!
90% of Internet users consider consumer recommendations the most credible form of advertising. ( this!
37% of nonprofits are blogging. 58% have just 1-2 staff members creating content. Social Media Today)Tweet this!
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Media Monitoring Hat Trick 3-for-1 ad
Gizmo of the Week
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Volvo LifePaint

A highly reflective temporary spray is invisible in the day but becomes illuminous at night, making cyclists or walkers glow in the dark. Read More »
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Factoids of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
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