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Media Monitoring Newsletter Archives

Google Algorithm Change Empowers Press Releases

April 2015 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
April 2015 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Reuters / Shift Communications
Google Algorithm Change Empowers Press Releases
Courtesy of Stuart Miles via
Corporate press releases can now outrank media articles on the same topic due to a little-known change in Google's search algorithm. That change is important to PR, but digital marketing experts warn PR pros to be careful when trying to benefit from the change. Just like the pre-Internet days, the best practice is to issue press releases only when you have legitimate news. Read More »
Public Relations
Paine Publishing
New Perspectives: The Perfect Business Apology
Photo credit: Vic
Crafting and delivering public apologies has become practically a standard duty of public relations professionals. It's a difficult assignment. Although good apologies retain customers, poor ones are often worse than doing nothing. Timing, wording and a sincere demonstration of remorse are all required for believable apologies. Read More »
Karwoski and Courage / Search Engine Land / Forbs
PR Role in SEO: Media Relations, Wikipedia, & Competitor Analysis
Photo credit: India7 Network
Analysis of competitors' link-building strategies can provide PR pros valuable information needed to identify media placement and content marketing opportunities and develop an improved search engine optimization strategy. Along with media relations and placement in Wikipedia, competitor analysis can be part of PR's role in SEO. Read More »
Shift Communications
How Google Analytics Can Help Prove the Value of PR
Photo credit: Blue Fountain Media
Understanding Google Analytics is a mandatory skill for today's PR professionals. The service can help PR and marketing pros analyze a website's audience and referral traffic. However, the online software does have shortcomings. PR can make up for Google Analytics' deficiencies by conducting online surveys and subscribing to media monitoring services. Read More »
Marketing & Social Media
ANA / AdExchanger / Digiday
Missing Measurement Standards May Impede Native Advertising
Courtesy of ANA
Native advertising is clearly a winning strategy for both publishers and brands. However, measuring the success of sponsored content can be problematic. Publishers and marketers prefer different metrics and no industry measurement standards exist. The lack of measurement standards could obstruct the growth of native advertising. Read More »
Abila / GiveCentral
How Nonprofits Can Use Data to Improve Donor Engagement Strategies
Photo credit: Howard Lake
Many nonprofit organizations can improve donor engagement by better using available data on donor demographics and preferences to develop more effective contact and messaging strategies. By analyzing information about individual donors and shaping communications based on donor interests, nonprofits can improve donor engagement and boost donations. Read More »
Office of Government Ethics / DLA Piper
Elements of an Employee Social Media Policy
Employee social media posting befuddles many organizations. Some fear employees who post online; others encourage them. An employee social media policy can set guidelines for employee behavior on line, help prevent public relations crisis, and offer recourse against improper employee behavior. The best policies consider both the organization's interest and employees' rights and conform to labor regulations. Read More »
Ascend2 / QuickSprout
Techniques to Optimize Landing Page Conversions
Chart courtesy of Ascend2
Although landing pages are among the most popular marketing tools, many marketers remain dissatisfied with their landing page optimization efforts. Building a landing page that converts well is not easy. It requires a combination of creativity and methodical skills, an understanding of best practices, and relentless testing. Read More »
Pagemodo / Buffer
Issues in Calculating Social Media ROI
Photo credit: Alan Cleaver
Measuring the ROI of social media remains a predicament. One recent formula applies traditional brand measuring techniques to social media. The formula works in theory but is plagued by practical problems. Maybe the solution is to focus on the branding value of social media, not its ROI. Read More »
Other Articles to Help You
Investor Place
Fast Company
Harvard Business Review
Red Website Design
IT Business Edge
iMedia Connection
Conferences and Webinars
Conference: Social Media Manager's Workshop, April 29-30, New Horizons Las Vegas. Sponsored by the PRSA. $849 for members.
Webinar: The Power of Brand Journalism, April 30 at 3 p.m. EDT. Sponsored by the PRSA. Free for members.
Webinar: The Secret Weapon for Successful Search, Marketing and PR: Creating Groups, May 5 at 1 p.m. ET Sponsored by the Association of Strategic Marketing. Free.
Webinar: Acquiring New B2B Customers with Private Invitation-Only Events Webinar, May 6 at 2 p.m. EDT. Sponsored by the Business Development Institute. Free.
Webinar: Email Best Practices to Connect & Engage, May 6 at 1 p.m. Sponsored by Inbox marketer. Free.
Conference: Advanced Crisis Communication Strategy, May 7 to 8 at The Tower at Cityplace, Dallas, Texas. Sponsored by the PRSA. $849 for members.
Webinar: Responsive Design: 10 Do's and Don'ts for Landing Pages and Emails, May 20 at 1 p.m. EST. Sponsored by Act-On. Free.
Conference: Digital PR Conference, June 1 to 3 at the Ritz-Carlton, Miami. Sponsored by PR News. Regular rate $2,350.
Conference: Internet of Things Privacy Summit, June 17 at Rosewood Sand Hill, Menlo Park, CA. Sponsored by TRUSTe. General price $199.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Public Relations - Colonial Williamsburg
Jr. Public Relations Associate - Kellen Company
Communications Coordinator - Minnesota Council of Nonprofits
Communications Manager - Eastern Shore Land Conservancy
Senior Communications Associate - The Annie E. Casey Foundation
Public Relations Senior Account Executive - The Power Group
Director, PR and Communications - Community Health Center Inc.
Marketing Positions
Marketing Coordinator - Lancaster Farm Fresh Cooperative
Marketing - Southern New Hampshire University
Senior Specialist, Marketing - American Council on Education
Marketing Manager - Minnetrista
Digital Marketing Manager - Uline
Senior Director of Membership and Marketing - YMCA
Quote of the Week
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"Tactics without strategy is the noise before defeat."
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Quote of the Week
Factoids of the Week
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92% of teens go online daily - 24% are online almost constantly. (Pew Research Center)Tweet this!
Social shares drop an average of 96% three days after the content is posted. (Digital Information World)Tweet this!
83% of marketers integrate their social media and traditional marketing activities. (Social Media Examiner)Tweet this!
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Media Monitoring Hat Trick 3-for-1 ad
The 2014 Measurement Handbook for PR, Marketing and Social Media
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