spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin spacer
Media Monitoring News
May 2011: Issue 1

Best PR Articles + PR Job Openings & Meetings
spacer
This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  PR Industry Fills Vacuum Left by Shrinking Newsrooms
  PR is Dead
  Why the News Release Is Worth More in Today's Social Media Age
  Business Wire Announces Press Release Measurement Upgrades
  20 Common Grammar Mistakes that Drive Editors Nuts
  Wall Street Traders Mine Tweets to Gain Trading Edge
  Six Signs Your Client Isn't Happy
  Fishing Is a Lot Like PR (Honestly!)
  10 Biggest Tech Cover-Ups: Shut Up and Act like Nothing's Wrong
  The Op-Ed as a Platform for Storytelling
  Social Media Is a Tactic, Not a Strategy
  Should You Join the Social Conversation If No One is Talking About You?
  14 Best Practices for Long-Term Social Media Success
  PR Pro's Guide to Twitter
  A New (and Simple) Strategy for Secure, Essentially Unbreakable Passwords
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

spacer
Two Best Values in Media Monitoring
spacer

spacer

PR Industry Fills Vacuum Left by Shrinking Newsrooms

ProPublica spacer
During the government hearings on the BP Gulf spill, there were more PR pros in the room than journalists. In recent years, employment in PR agencies has increased markedly while the number of reporters for newspapers and magazines has plummeted. In an in-depth and thought-provoking analysis of the intersection of PR and journalism, PR Industry Fills Vacuum Left by Shrinking Newsrooms, co-published with the Columbia Journalism Review, contends that "As PR becomes ascendant, private and government interests become more able to generate, filter, distort, and dominate the public debate, and to do so without the public knowing it." Reality: Reporters working for reputable organizations are not going to let PR people dictate their stories, no matter how busy they get.

PR is Dead

Forbes spacer
For every action, there is an opposite reaction. In the article above, PR is taking over journalism. Here, PR is dead. Not dead & gone, mind you. Just being replaced by "Connected Communications." And saying good-bye to silos for PR, media relations, marketing, advertising, etc. for one-voice messaging.

Why the News Release Is Worth More in Today's Social Media Age

Adodas spacer
Amidst a number of articles declaring the death of press releases, along comes Why the News Release Is Worth More in Today's Social Media Age. Uriah Av-Ran, an Israel-based PR professional, proclaims that news releases (as opposed to "press releases") reach a wider audience by bypassing journalists and directly targeting buyers in both traditional and social media. Releases distributed by major services such as Business Wire now achieve wide circulation with automatic, unfiltered placement in hundreds of consumer and trade publications, and now also distribute to social media including blogs. Countable placements of news releases are almost certainly greater today than in the past. Because the releases are then accessible to search engines, reach — actual eyeballs — is also likely greater even if the releases are placed in a lower level directory of the publication.

Business Wire Announces Press Release Measurement Upgrades

Business Wire spacer
To assist its client companies in measuring the impact of individual press releases, Business Wire has upgraded its press release measurement dashboard. The new reports include a myriad of detail including views, sources, search engine referral data, social network engagement and more. Business Wire has also issued a Measurement White Paper.

20 Common Grammar Mistakes that Drive Editors Nuts

O'Dwyer's spacer
Not only does the (self-described) grammar Nazi Jon Gingerich identify the 20 Common Grammar Mistakes that Drive Editors Nuts, he also offers cogent explanations on the uses of less vs. fewer, affect vs. effect, farther vs. further, because vs. since, continual vs. continuous and many more. Even if you "feel" which is right in a given sentence, you probably don't know why. It's an article worthy of another grammar Nazi, the late William Safire.

Wall Street Traders Mine Tweets to Gain Trading Edge

USA Today spacer
If you think media monitoring is confined to PR professionals, take a look at Wall Street Traders Mine Tweets to Gain Trading Edge. Using media monitoring tools to gather market intelligence and measuring the mood of the masses, it seems, can be worthwhile to assess and predict movement for the market as a whole or for specific stocks. The investment pros are also using linguistic analysis to assess investor sentiment in social media. It's a clue to the direction of media measurement.

Six Signs Your Client Isn't Happy

iMedia Connection spacer
Especially for agency pros, Six Signs Your Client Isn't Happy identifies some key warning flags that the client-agency relationship is faltering. Sign #7: "I'm not happy," the client says.

Fishing Is a Lot Like PR (Honestly!)

Cindy Ronzoni spacer
This is not another fish story. Fishing is a Lot like PR takes a light-hearted (and heartfelt) look at the occupational similarities in the two professions. Teaser: Fishermen have to release a smaller catch at times; publicists sometimes have to do the same to reel in a keeper (a larger publication).

10 Biggest Tech Cover-Ups: Shut Up and Act like Nothing's Wrong

PC World spacer
Harvard Business School believes case studies are powerful teaching tools. 10 Biggest Tech Cover-Ups offers illuminating mini-case studies in tech industry cover-ups, going back to 1994 — with the outcomes of each. Anyone of a certain age will remember all of them — and all of the cover-ups failed. Lesson: today it's almost impossible to cover up mistakes or product faults. (Of course, by definition, we don't know the successful cover-ups.) Better to: a) be prepared with a crisis plan. b) come clean early. c) apologize sincerely and profusely.

The Op-Ed as a Platform for Storytelling

Ishmael's Corner spacer
Cracking the op-ed page of the New York Times or Washington Post is not easy. The Op-Ed as a Platform for Storytelling reveals the "formula" for what it takes to craft an effective op-ed piece. It's an excellent formula for writing any type of opinion piece.

Social Media Is a Tactic, Not a Strategy

Reis' Pieces spacer
Any company considering dumping most of their marketing and PR resources into social media needs to read Laura Reis' Social Media Is a Tactic, Not a Strategy, an article that is littered with marketing pearls. Author of numerous books on marketing including "The Fall of Advertising & the Rise of PR", Reis utilizes Tupperware to expound on her belief that PR and social media are simply communications tools that need a brand strategy to be used effectively. Key point: Own a key word about the brand. Then implement the tactics. And stay on message.

Should You Join the Social Conversation If No One is Talking About You?

The Financial Brand spacer
Should You Join the Social Conversation If No One is Talking About You? asks a pertinent question for smaller organizations. (The article focuses on smaller financial institutions.) While it has become de rigueur for major organizations to put major resources into deploying social media for customer service and reputation management, should smaller organizations follow suit? Answer: probably not until there is a critical mass of online comments — nominally in excess of 30 per month. Using searches for actual financial institutions, the authors find that most organizations with less than $1 billion in assets are simply NOT talked about very much in social media and therefore don't need to gear up a social media initiative.

14 Best Practices for Long-Term Social Media Success

Mashable spacer
Brian Solis digs deeper than the usual vacuous recommendations on setting up a social media initiative. In 14 Best Practices for Long-Term Social Media Success, he suggests practical approaches to assure successful implementation — things that simply don't get into most "white papers" or "strategy documents".

PR Pro's Guide to Twitter

Mashable spacer
Many PR pros use Twitter to tweet about their organization or client. In PR Pro's Guide to Twitter, Heather Whaling suggests five additional opportunities for PR on Twitter.

A New (and Simple) Strategy for Secure, Essentially Unbreakable Passwords

BNET spacer
It's not just you; everyone has problems managing passwords. A New (and Simple) Strategy for Secure, Essentially Unbreakable Passwords is just that: pick a three-word phrase that you can easily remember and use that for your password. Use maybe three or four different phrases for different purposes. It's secure; it's memorable; but maybe it's too simple. Many websites now require that you use at least eight (8) characters with both lowercase and capital letters, numbers, and a special character. So, in picking your phrases, incorporate all the necessities. Example: one of the words (always either the first or second word in each phrase) is all caps, the three words are connected by dashes or underscores, or the first two words are followed by an explanation point, and the third word is followed by a standard two-digit number. Remember: passwords don't accept spaces. Example: LOVE!my!wife11 or LOVEmywife21! The key for remembering: always use the same format.


spacer
Try Our No-Risk F.r.e.e Trial
spacer

spacer

PR Meetings, Seminars, White Papers

spacer
WebinarCrisis Communications Essentials for the Social Media Age, sponsored by PR News, will be held on May 12 from 1:30 — 3pm EST. Cost to register is $329.

F.R.E.E. MeetingSearch Marketing, sponsored by Digital Marketing World, will be held online, on May 13.

F.R.E.E. WebinarMaximizing Your Measurement: Clocking the ROMI of Your Press Release, sponsored by Business Wire, will be held on May 18 from 1:00 — 2:00pm EDT.

Counselors Academy Spring Conference, sponsored by PRSA, will be held May 13—15, in Las Vegas. The cost for members is $1095; for non-members the cost is $1,250.

The European Public Relations and Communications Summit, sponsored by ExL Pharma and Synaptic Digital, will be held May 16—17, in Berlin, Germany. The cost is €1795.

7th Annual Text Analytics Summit, sponsored by Anderson Analytics and Clarabridge, will be held May 18—19, in Boston, Ma. The cost is $1,695.

WebinarHow to become an online influencer, sponsored by PR Daily, will be held on May 19 from 2:00—3:15pm CST. Cost to register is $99 for members and $139 for non-members.

The Mobile Revolution, sponsored by Ragan Communications and Sprint, will be held May 23—25, in Overland Park, KS. The cost is $745 for members and $995 for non-members.

Facebook Conference, sponsored by PR News, will be held May 24, in New York, NY. The cost is $895.

WebinarWhy location-based marketing belongs in your PR toolkit-based marketing, sponsored by PR Daily, will be held May 24 from 2:00—3:15pm CST. Cost to register is $99 for members; and $119 for non-members.

Corporate Communications Conference, sponsored by Ragan Communications, will be held June 6—7, in Chicago. Cost for members is $645; and for non-members $795.

National Summit on Strategic Communications, sponsored by The Institute for Public Relations, will be held June 6—7, in Arlington, Va. The corporate rate is $1,895.

From Engagement to ROI, sponsored by Social Media Results, will be held June 14, in London. Cost is £1098 + VAT.

Digital Media Conference, sponsored by Digital Media Wire, will be held June 17, in Arlington, Va. Cost is $499 if you register before June 1.

PRSA International Conference, sponsored by PRSA, will be held October 15—18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.




spacer
Download Media Monitoring: The Complete Guide
spacer

PR & Marketing Job Openings


spacer

spacer

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


spacer
rule
rule spacer rule
rule spacer spacer
NEWS MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
spacer rule spacer
CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
spacer rule
rule spacer rule spacer rule
rule
rule spacer rule
rule spacer spacer
ONLINE SOCIAL MEDIA MONITORING
spacer rule
rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
spacer rule spacer
CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
spacer rule
rule spacer rule spacer rule
rule
rule spacer rule spacer rule
rule spacer
Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
spacer rule spacer
Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
spacer rule
rule spacer rule spacer rule
rule
spacer

Today's Best Media Monitoring Value

spacer
No per clip fees. No annual contract required.
spacer
Get Better Results Than Doing It Yourself —
And Rid Yourself of a Tiresome Chore.
spacer
Click Here Now for Your No-Risk 14-Day Free Trial!
right margin right edge page shadow
spacer
No credit card required or requested.

©Copyright 2011, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT. 06615
Phone: 800-461-7353
spacer
spacer
spacer
Follow Us
spacer
Customer Service 1-800-461-7353

spacer
Subscribe to Media Monitoring News
rule spacer spacer
First Namespacer
Last Namespacer
Emailspacer
spacer
spacer
spacer
 Check to UNsubscribe                
spacer rule
bottom rule
spacer
Monthly newsletter is free to anyone interested in the latest news about Media Monitoring & Measurement. Information you provide is strictly confidential. We won't rent or sell your information.
spacer edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert LLC
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
800-461-7353
Fax: 203-612-6942
Email: sales@cyberalert.com
info@cyberalert.com
Skype: CyberAlert.Inc

side margin side rule
side rule side margin margin side margin side rule
bottom rule
spacer
margin edge
edge margin CyberAlert.com
©Copyright 1999- CyberAlert LLC All Rights Reserved.

margin edge
bottom edge