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CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
May 2011: Issue 2

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  7 Twitter Myths Busted
  31 Reasons You Are Not #Winning on Twitter
  #Winning on Twitter: The Top 10 Promoted Tweets
  5 Reasons Social Media Is a Waste of Marketing Dollars
  Preparing Your Communication Response to a Data Breach
  10 Excellent Examples of Guerrilla Marketing Campaigns
  How to Relate to Mom Bloggers
  10 Things I Hate About You (As a Blogger)
  8 Ground Rules When Working with Reporters
  8 Ways to Buy More Happiness
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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7 Twitter Myths Busted

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With all the hype, there's also a lot of misinformation about how best to utilize Twitter for marketing. 7 Twitter Myths Busted by Tom Pick examines key misconceptions including: success on Twitter is all about how many followers I have; I should follow everyone who follows me; and Twitter is a lead generation / sales tool. Some good stuff here.

31 Reasons You Are Not #Winning on Twitter

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Most of the 31 Reasons You Are Not Winning on Twitter are likely to occur in personal, not business Twitter accounts. Nonetheless, it's worth knowing the more egregious mistakes on Twitter.

#Winning on Twitter: The Top 10 Promoted Tweets

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After learning all the flawed methods in the article above, take a look at methods for Winning on Twitter with examples of successful "promoted tweets", that unusual combination of both earned and paid media, that achieved high "engagement" rates.

5 Reasons Social Media Is a Waste of Marketing Dollars

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Amidst the wide-ranging hype and adoration of social media, 5 Reasons Social Media is a Waste of Marketing Dollars takes a contrarian view that's worth consideration.

Preparing Your Communication Response to a Data Breach

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As PR crises go, a data breach is a biggie. And it's happened to some biggies including Sony, Epsilon (affecting dozens of major retailers), Massachusetts Unemployment, Anthem Blue Cross, and SunTrust Bank — all within the last month. In this video on Preparing Your Communication Response to a Data Breach, Jonathan Winer, former U.S. deputy assistant secretary of state for international law and SVP at APCO Worldwide, discusses data breaches and the lack of communications preparedness when they happen.

10 Excellent Examples of Guerrilla Marketing Campaigns

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Analyzing successful marketing and PR campaigns is a first step toward developing effective communications programs. Reviewing 10 Excellent Examples of Guerrilla Marketing Campaigns from Nike, Absolut, Ikea, Loctite, Volkswagen and others is a worthwhile exercise to understand the elements of success in guerilla video campaigns. Text about each video provides insight into reasons for success.

How to Relate to Mom Bloggers

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In 6 Little-Known Truths about Mom Blogs, mom blogger Liz Gumbinner offers practical advice every brand should know before engaging with any mom blogger. Beth Feldman speaks to Meaningful Ways to Partner with Bloggers and Lindsay Maines suggests mom Blogger Outreach Based on Quality, not Quantity while Melinda Roberts expounds on 4 Ways to Blow Your PR Pitch to mom bloggers. While some bloggers are a bit full of themselves, more easily offended than many mainstream journalists, these bloggers have a reasonably realistic view of the PR/blogger relationship and offer some insight into the mindset of the many mom bloggers.

10 Things I Hate About You (As a Blogger)

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The title of 10 Things I Hate About You (As a Blogger) is written as if it were personal — but it's also message to brands about the various ways they offend their customers who view the brand blog.

8 Ground Rules When Working with Reporters

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Seasoned pros know all this, but 8 Ground Rules When Working with Reporters is a worthy review of the basic rules in the PR/reporter relationship. One additional observation: when a TV reporter with camera person in tow tries to do an ambush interview, why doesn't the target simply turn around, face the camera and say: "I do not do ambush interviews. Please call in advance, let my assistant know what you want to talk about and make an appointment. That's the right way to do news reporting. Now please stop acting like a jerk and leave." And then keep repeating it, if necessary.

8 Ways to Buy More Happiness

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New Porsche? 65" Sony LCD TV? Manolo heels? Gucci or Fendi handbag? Not according to 8 Ways to Buy More Happiness. Joy comes from experiences, not material goods. So start planning that really interesting vacation, now! Or buy new underwear. (You'll have to read the article!)


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PR Meetings, Seminars, White Papers

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F.R.E.E. Webinar — Maximizing Your Measurement: Clocking the ROMI of Your Press Release, sponsored by Business Wire, will be held on May 18 from 1:00-2:00pm EDT.

F.R.E.E. Webinar — YouTube Super Secrets: Getting Views, Subscribers and Branding Your Business, sponsored by TopInternetConsulting.com, will be held May 18 at 8pm EST.

Webinar — How to become an online influencer, sponsored by PR Daily, will be held on May 19 from 2:00-3:15pm CST. Cost to register is $99 for members and $139 for non-members.

Webinar — Why location-based marketing belongs in your PR toolkit-based marketing, sponsored by PR Daily, will be held May 24 from 2:00-3:15pm CST. Cost to register is $99 for members; and $119 for non-members.

F.R.E.E. Webinar — How eBay's corporate blog has given the public a seat at the company's management table, sponsored by Ragan, will be held on June 10 from 11am-12:15pm CT.

Webinar — The definitive branding webinar for PR practitioners, sponsored by PR Daily, will be held on June 22 from 2pm-3:15pm CT. Cost to register is $99 for members; and $119 for non-members.

Meeting — 7th Annual Text Analytics Summit, sponsored by Anderson Analytics and Clarabridge, will be held May 18-19, in Boston, Ma. The cost is $1,695.

Meeting — The Mobile Revolution, sponsored by Ragan Communications and Sprint, will be held May 23-25, in Overland Park, KS. The cost is $745 for members and $995 for non-members.

Meeting — Facebook Conference, sponsored by PR News, will be held May 24, in New York, NY. The cost is $895.

Meeting — Corporate Communications Conference, sponsored by Ragan Communications, will be held June 6-7, in Chicago. Cost for members is $645; and for non-members $795.

Meeting — National Summit on Strategic Communications, sponsored by The Institute for Public Relations, will be held June 6-7, in Arlington, Va. The corporate rate is $1,895.

Meeting — From Engagement to ROI, sponsored by Social Media Results, will be held June 14, in London. Cost is £1098 + VAT.

Meeting — Digital Media Conference, sponsored by Digital Media Wire, will be held June 17, in Arlington, Va. Cost is $499 if you register before June 1.

Meeting — 2nd Annual Life Sciences Forum on Social Media Regulations and Compliance, sponsored by the Center for Business Intelligence, will be held June 21-22 in Alexandria, Va. Cost to attend is $2,095.

Meeting — B2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Francisco. The cost to attend is $1,390 if you register before June 10.

Meeting — PRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.




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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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ONLINE SOCIAL MEDIA MONITORING
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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