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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin May 2012: Issue 1
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In addition to articles on the core subject of media monitoring and measurement, Media Monitoring News this week wanders into the value of AV production in PR including podcasts and videos for online distribution. It also offers some thought-provoking articles on the value of human curation (selection/filtering), and the power of the new "intelligent" technologies represented by Apple's Siri. Finally, the issue includes helpful articles on PR job boards and hiring PR interns.
  Editor: William J. Comcowich
CyberAlert, Inc.
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Table of Contents
Best Recent PR & Marketing Articles
  FAQ Your Way through the Social Media Crisis
  Demystifying Social Media
  Social Media's Modern Day Role in PR and Marketing Campaigns
  Am I Wasting My Time with Social Media?
  Eight Steps to Creating a Better Podcast
  How a Video Is Worth 2,000 Words
  Man vs. Machine [The Value of Human Curation]
  The 10 Commandments of Social Media Content Marketing
  How Siri Is Going to Completely Change Your Job
  Top 10 Public Relations and Communications Job Boards
  Stop! Don't Hire that Intern
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Two Best Values in Media Monitoring
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FAQ Your Way through the Social Media Crisis

Melissa Agnes
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An FAQ (Frequently Asked Questions) document is usually associated with technology products. FAQ Your Way through the Social Media Crisis explains the advantages, features, content and uses of a prepared-in-advance and tweaked-in-the-moment FAQ. It can be a vital document during a PR crisis.

Demystifying Social Media

McKinsey Quarterly
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After all the hype, how could social media be mystifying? In fact, while social media has become enormously influential, it remains an enigma to most corporate leaders. Many C-level executives in major corporations leave social media to the minions because they have virtually no idea of how to harness social media to benefit their organizations. Targeted directly at corporate higher ups, Demystifying Social Media attempts to help executives understand how, when and where social media influences consumers so that they can better develop, approve, launch, and monitor social media initiatives. The discussion concentrates on the four social media functions: monitor, respond, amplify, and lead consumer behavior.

Social Media's Modern Day Role in PR and Marketing Campaigns

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Among the reasons to read Social Media's Modern Day Role in PR and Marketing Campaigns (how often do you see PR mentioned ahead of marketing?) are "three great ways to leverage social media for your PR campaign" and "three fun ways to use social media for marketing and business development." In her thoughts and highlights, writer Marni Salup alsolooks at "social media's potential drawbacks."

Am I Wasting My Time with Social Media?

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For a start-up or small business, the options to connect and engage through social media are plentiful and constantly changing. With time being the most valuable resource for a young business, engaging in social media can be time-consuming. So, the natural question is Am I Wasting My Time with Social Media? The answer as it often is: it depends. Used properly, social media can generate leads over a wider "territory" than conventional promotion. But danger lurks in missteps. Follow-up question: where in social media is limited time best invested for long-term results. The answer: Twitter.

Eight Steps to Creating a Better Podcast

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Developing and producing a podcast is much like creating a radio program. To attract an audience, you must first entertain. In Eight Steps to Creating a Better Podcast (or better podcasts), Steve Lubetkin, an experience audiovisual developer, takes you through the key steps from brainstorming to distribution, including creating a hook, story development and story-telling, format, production, and editing.

How a Video Is Worth 2,000 Words

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YouTube and other video sharing sites have created powerful new distribution channels to tell compelling video stories about companies, brands, issues and positions. The online videos have the potential to reach huge audiences and attract attention from mainstream media. How a Video Is Worth 2,000 Words is at once a video success story and instruction on proper approaches to online video for corporate and brand PR. Rule #1: Be entertaining. Rule #2: The audience rules. Rule #3: Production values matter. Rule #4: Story is paramount. Rule #5: Work hard on distribution.

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Man vs. Machine [The Value of Human Curation]

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The word curate is defined as "to pull together, sift through and select for presentation." Some of the best experiences we have are curated. The different wild animals that amazed you at the zoo as a kid? That was a curated experience. Your favorite small, independent bookstore? That's a curated experience. Now on the Internet, Pandora and Pinterest are curated experiences - with curating done through crowdsourcing. Misleading title aside, Man vs. Machine examines the power of human curation and how the fact that someone has carefully prepared an experience to be discovered and appreciated makes it naturally more compelling. The lesson for PR and brand management? Instead of presenting a catalog of content for users to sort and filter themselves, content could be used more strategically to tell a bigger story and involve users as co-creators of the experience to increase their engagement.

The 10 Commandments of Social Media Content Marketing

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"Content Marketing" is among the hottest marketing (and PR) topics online. The often unstated Commandment #1 in content marketing is: have something interesting, entertaining or useful to say to the target audience. Implied: it must be interesting to the audience, not just to the content marketer. The 10 Commandments of Social Media Content Marketing elucidates the building blocks needed for a successful social media content marketing campaign. Bullas' rule #1: Be focused.

How Siri Is Going to Completely Change Your Job

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Siri is far more than a cute gimmick in Apple's latest iPhone. It is the first iteration of a major technological advance called the "Intelligent Automated Assistant" and it is likely to shatter current approaches to search according to author Sean X. Cummings in How Siri Is Going to Completely Change Your Job. Most "vision" articles are bunk; this one is worth reading and contemplating.

Top 10 Public Relations and Communications Job Boards

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The mega job boards like Monster.com and CareerBuilder.com are often less useful than job boards catering to niche professions. If you're looking to switch jobs or to latch onto a promotion, Top 10 Public Relations and Communications Job Boards offers a worthwhile list of places to start the job hunt.

Stop! Don't Hire that Intern

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Summer is prime time for hiring interns. If you view interns as free labor, you could be in for a rude awakening. According to the U.S. Department of Labor, unpaid interns need to be learning professional skills, and they can't replace paid employees. Aside from legal issues, Stop! Don't Hire that Intern examines circumstances under which you should definitely not hire interns.


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PR Meetings, Seminars, White Papers

Online MeetingThe Social Media Summit, sponsored by SocialMediaExaminer.com, will begin May 1. The cost to register is $597.

MeetingThe School of WOMM 2012, sponsored by WOMMA, will be held May 7-9 in Chicago, IL.

MeetingWord of Mouth: Crash Course, sponsored by WordofMouth.org, will be held May 10 in Austin, TX. Cost to attend is $750.

MeetingFIBEP Broadcast Media Workshop, will be held May 10 in Brussels. Registration information, including cost, will be available in the next few weeks.

MeetingSCIP International Annual Conference and Exhibit, will be held May 14-17 in Philadelphia, Pa. Cost to attend is $1,325 for members and $1,675 for non-members.

MeetingPR Measurement Bootcamp, sponsored by Ragan Communications, will be held May 15 in New York, NY. The cost to attend for members is $495 and the cost for non-members is $645.

MeetingSocial Media Boot Camp for Corporate Communicators, sponsored by Ragan Communications, will be held May 17 in New York, NY. Cost to attend is $495 for members and $645 for non-members.

MeetingpaidContent 2012, will be held in New York, NY on May 23. Cost to register is $1,295.

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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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