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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin May 2012: Issue 2
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Our goal is to bring you "interesting stuff" about PR, social media, and marketing each week in Media Monitoring News. Mostly, we focus on media monitoring, PR measurement, and media relations, and other topics core to public relations and marketing. In addition, we include interesting content on personal development and other business issues. This week there's a boatload of "interesting stuff" including ways to reduce the number of characters when tweeting, how not to apologize in a crisis, how to control social media madness, and avoiding loose business lips in crowded places.
  Editor: William J. Comcowich
CyberAlert, Inc.
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Table of Contents
Best Recent PR & Marketing Articles
  How to Fix the 8 Most Common Errors in Social Media Monitoring
  That Which You Measure Will Improve
  Listening for a Crisis
  It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations
  How Not to Apologize: A Lesson in "Apology PR"
  For Brands, Social Media Shows Returns, but Measurement Hurdles Remain
  Who Are the Measurati that Are Setting Social Media Measurement Standards
  Journalists Tweet their PR Pet Peeves
  6 Business Lessons from 50 Shades of Grey
  Six Ways to Chop that Tweet Down to Size
  12 Annoying Things that Drive People Away from Your Website
  Caution: I've Been Diagnosed with Social Media Madness
  The Beginning of the End of Unpaid Internships
  Talking Business in Flight? Watch What You Say
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Two Best Values in Media Monitoring
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How to Fix the 8 Most Common Errors in Social Media Monitoring

The Measurement Standard
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How to Fix the 8 Most Common Errors in Social Media Monitoring is measurement diva Katie Paine's "Paine Relief" for media monitoring headaches. Many of the media monitoring subscription services including CyberAlert have automated filters to solve the cited issues.

That Which You Measure Will Improve

Cognito Media
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"When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates," says Pearson's law. In today's new era of PR where measurement is valued alongside the more traditional PR skills and techniques, author Tom Coombs looks at what PR should be measuring. The list in That Which You Measure Will Improve includes type of coverage, value and sentiment, message composition and effectiveness, spokesperson activity and effectiveness, and leads (sales, marketing, or other).

Listening for a Crisis

Blog: Crisis Management spacer
Listening carefully and extensively is the best way to catch a crisis early according to Listening for a Crisis. Some crises such as an airplane crash happen instantly with no warning. Many crises develop slowly - discussion about a product flaw, for instance. Listening, followed by corrective action, can often short-circuit an evolving crisis. Savvy crisis managers monitor both news and social media conversation for initial signs of an impending crisis. To listen, you need monitoring tools. The author suggests many f.re.e tools - all of which can be time-consuming to use. Subscription media monitoring services that provide integrated monitoring of both news and social media offer a more cost-effective approach with many features not available in f.re.e tools.

It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations

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Can advertising learn something from public relations? Are you kidding? That's the opening of It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations. The point: the future of advertising is public relations. Social media is forcing brands to employ a new model for interacting with consumers. It's no longer the strategy; it's the narrative. That's what PR does so effectively. Ad agencies need to learn how the disciplines of PR can improve their creative thinking and story-telling. Question: Can PR guys really teach ad guys? ("Guys" is gender neutral.)

How Not to Apologize: A Lesson in "Apology PR"

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With all the questionable behavior in business and government lately, public mea culpas run rampant. How Not to Apolgize: A Lesson in "Apology PR" explains what not to say in a face-saving public apology. The chart is a real tickler!

For Brands, Social Media Shows Returns, but Measurement Hurdles Remain

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For Brands, Social Media Shows Returns, but Measurement Hurdles Remain reports the results of a recent survey of C-level executives on social media. Graphs indicate that executives have become convinced of the benefits of engaging in social media with financial payoffs at 4x investment. Fully 84% of executives polled said that social media campaigns had increased the effectiveness of marketing and sales efforts, while 81% said a social media presence had helped their companies increase market share. Almost half of executives said that the major impediment to social media campaigns was the lack of a standardized metric that can measure a return on investment.

Who Are the Measurati that Are Setting Social Media Measurement Standards

The Measurement Standard spacer
Multiple groups are working toward developing standards and methodologies for social media measurement. In Who Are the Measurati that Are Setting Social Media Measurement Standards, Katie Paine maps the key organizations along with the players involved.

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Journalists Tweet their PR Pet Peeves

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When it comes to pitching a story, you've learned PR lessons in school, from mentors, and on the job. Journalists Tweet their PR Pet Peeves offers advice direct from the fingertips of the journalists being pitched - touchy lot that they are. All in all, the tweets contain helpful hints. Some key points: don't start an email pitch with "Dear Sir or Madam" or any version of "How are you?" Tit-for-tat, there's also a list of Pet Journalist Peeves by PR pros.

6 Business Lessons from 50 Shades of Grey

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It's considered by many to be just a chick book, but even most men know about 50 Shades of Grey. Really now, how could a chick book have valid business lessons? Go ahead, be incredulous. But, yes, there are at least 6 Business Lessons from 50 Shades of Grey, and they are surprisingly valid.

Six Ways to Chop that Tweet Down to Size

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If you're given to verbosity (and who among us isn't), Six Ways to Chop that Tweet Down to Size teaches you tricks to write succinctly. (139 characters, started at 163)

12 Annoying Things that Drive People Away from Your Website

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Corporate websites are valuable resources, but often they make it difficult to get at the information they were designed to deliver. 12 Annoying Things that Drive People Away from Your Website is an idiosyncratic list - but most people will agree with most of the mentioned impediments. Among the list: music blaring on entry, lack of search, hidden contact information, hard to read text (designers: readability for middle-aged eyes is the foremost design criteria for text), and Flash animation. Does your website include any of the annoyances that drive people away?

Caution: I've Been Diagnosed with Social Media Madness

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The whimisical article Caution: I've Been Diagnosed with Social Media Madness recognizes a new disease entity characterized by uncontrollable time sunk into social media. Carolyn Goodman vows to limit her social media time commitment and sets out her own treatment plan that just might work for other PR and marketing pros.

The Beginning of the End of Unpaid Internships

Time Magazine (Moneyland) spacer
For decades, businesses and not-for-profit organizations have taken on college age kids as unpaid interns to do menial work. According to The Beginning of the End of Unpaid Internships, lawsuits by unpaid interns against major corporations are going to decimate that tradition. The suits charge that the companies violated a number of laws, including the Fair Labor Standards Act of 1947 that specifically lays out a 6-point test, still in use today, for hiring unpaid interns. Suggestion: Review the 6-point test and see if your organization is violating the law. The New York Times recently weighed into the intern issue with Jobs Few, College Grads Flock to Unpaid Internships, focusing on the disappointment of the interns and exposing employers to serious reputation management problems. Really, can't most any company afford to pay at least minimum wage?

Talking Business in Flight? Watch What You Say

New York Times spacer
It takes the Old Grey Lady many column inches to deliver a short message in Talking Business in Flight? Watch What You Say. The message: be careful when talking in a crowded place such as airplane, train or restaurant. Be careful what is on your laptop or iPad screen in public places, and use a screen guard to thwart prying eyes.


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PR Meetings, Seminars, White Papers

MeetingSCIP International Annual Conference and Exhibit, will be held May 14-17 in Philadelphia, Pa. Cost to attend is $1,325 for members and $1,675 for non-members.

MeetingPR Measurement Bootcamp, sponsored by Ragan Communications, will be held May 15 in New York, NY. The cost to attend for members is $495 and the cost for non-members is $645.

MeetingSocial Media Boot Camp for Corporate Communicators, sponsored by Ragan Communications, will be held May 17 in New York, NY. Cost to attend is $495 for members and $645 for non-members.

WorkshopSharePoint 2010 for Corporate Communicators, sponsored by Microsoft, will be held in San Francisco, CA on May 18. The cost to attend is $495 for member and $695 for non-members.

MeetingpaidContent 2012, will be held in New York, NY on May 23. Cost to register is $1,295.

MeetingThe Corporate Social Media Summit, will be held in New York, NY on June 13-14. The cost to attend is $1,800.

MeetingPR Best Practices Summit, sponsored by Ragan Communications, will be held September 10-11 in Washington, DC. The cost to attend is $795 for members; the cost for non-members is $545.

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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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