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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin May 2012: Issue 3
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The selection of articles in Media Monitoring News this week looks at the issue of "social media monitoring vs. snooping" - a topic we predict will gain greater credence in coming months. The issue also includes a couple of very helpful articles on developing and writing a business blog that attracts a large audience. We've also included articles on the timely topic of accuracy in resumes, sentiment analysis, and business uses of Pinterest. We especially recommend two articles: "The Power of Introverts" extols the value of introverts, especially in creative organizations. Another must-read article is PR Use of "Statistics on Trial - Where's Your Evidence?" which cautions that using statistics based on weak survey methodologies can backfire badly.
  Editor: William J. Comcowich
CyberAlert, Inc.
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Table of Contents
Best Recent PR & Marketing Articles
  10 Sentiment Analysis Issues to Be Aware Of
  The Blogger's Checklist
  Nobody Reads Agency Blogs - Or Why You Need Skin in the Game
  Is Your University Monitoring Your Social Networks
  PR Use of Statistics on Trial - Where's Your Evidence?
  16 Ways to Use Pinterest for Public Relations
  Top 5 Reasons SMBs Should Be Afraid of Social Media
  4 Steps to Preventing a Social Media Crisis
  3 Ways News Publishing is Changing and 6 Actions to Take Now
  The Power of Introverts
  Does Your Resume Tell the Truth?
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Two Best Values in Media Monitoring
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10 Sentiment Analysis Issues to Be Aware Of

PR Newser (Media Bistro)
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Most any organization that measures media tracks sentiment. A hearty debate continues on the value of software analysis vs. human analysis of content for sentiment, sometimes referred to as "tone". 10 Sentiment Analysis Issues to Be Aware Of looks at befuddling issues when analyzing sentiment - whether by software or humans - including sarcasm, ambiguous negative words, compound and multidimensional sentiment, and conditional sentiment. Bottom line: assessing sentiment is not easy.

The Blogger's Checklist

Business 2 Community (Andre W. Klein)
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Much like a pilot's succinct checklist, The Blogger's Checklist lists all the things a blogger needs to do to succeed. The 35+ checkpoints are organized in five categories: select your category, write your post, before you publish, after you publish, and repurpose your post. The checklist contains mandatory "to dos" for bloggers.

Nobody Reads Agency Blogs - Or Why You Need Skin in the Game

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Nobody reads boring, poorly written or self-promotional blogs by agencies (or anyone else), but thoughtful and provocative blogs can capture big audiences. That's the proposition of Nobody Reads Agency Blogs - Or Why You Need Skin in the Game by Chris Brogan who offers five quick tips to make your blog compelling.

Is Your University Monitoring Your Social Networks

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Monitoring social media raises some prickly issues for universities and employers including the possibility of turning into "Big Brother". Is Your University Monitoring Your Social Networks, written anonymously by an academic, raises the question of what to do when a student or employee criticizes the institution or meanly attacks another student or employee in social media. For another perspective on the issue of institutional/government snooping, give a look to Why Government Monitoring is Creepy by Nathan Gilliatt in the Net-Savvy Executive. It's an emerging issue that requires more attention.

PR Use of Statistics on Trial - Where's Your Evidence?

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From the UK and focused on healthcare reform in Britain, science and health journalist Nigel Hawkes offers a cautionary tale on PR Use of Statistics on Trial - Where's Your Evidence? His caution: without rigorous methodology, PR surveys and polls can produce laughable results that could backfire badly.

16 Ways to Use Pinterest for Public Relations

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If you have the inclination, time, and financial resources to start playing in another social media sandbox in addition to the big three of Facebook, Twitter and Linked-In, then Pinterest seems to be the one. 16 Ways to Use Pinterest for Public Relations looks at a range of methods and techniques for PR to capitalize. In iMedia Connection, How Your Company Can Capitalize on Pinterest offers suggestions on how best to approach this virtual bulletin board with a business mindset.

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Top 5 Reasons SMBs Should Be Afraid of Social Media

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For the uninitiated the acronym SMBs means small and medium businesses (revenues undefined). With the headlong rush into social media by smaller businesses, Top 5 Reasons SMBs Should Be Afraid of Social Media raises appropriate caution flags, especially when outsourcing social media activities.

4 Steps to Preventing a Social Media Crisis

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In one of a series of articles on managing social media crises, Melissa Agnes rolls out sage advice in 4 Steps to Preventing a Social Media Crisis. Other worthwhile articles in her continuing series are: Does Your Company or Organization Need a Social Media Crisis Plan, The Employee's Guide to Social Media Crisis Management, and Your Quick Guide to Using Social Media in a Crisis. P.S. She's also selling a book that aggregates her articles.

3 Ways News Publishing is Changing and 6 Actions to Take Now

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Am I the only one who objects to articles being presented as slide shows? Fortunately 3 Ways News Publishing is Changing and 6 Actions to Take Now allows the reader to scroll the slides just like an article. More importantly, the article explains the changing dynamics of publishing today and infers how PR professionals can help beleaguered journalists and editors. And, by the way, many others object to the use of multi-page slideshows to display articles in a misguided effort to generate more page views and advertising impressions as Alexis Madrigal explains in The Pernicious Myth that Slideshows Drive Traffic in The Atlantic.

The Power of Introverts

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The American culture is built for extroverts - bold, gregarious people who thrive in groups. Schools, for instance, and many workplaces organize into groups, believing groups stimulate creativity and productivity. Usually, the most gregarious are the most successful and most recognized. The Power of Introverts, a January article in Scientific American, extols the value of people who prefer working quietly by themselves and are more likely to enjoy small dinner parties instead of raucous bars or cocktail parties. Some of the most creative contributors in science (Darwin), art (Picasso) and literature (Dr. Seuss), preferred working alone. The lesson: competent introverts can be a valuable addition to even the most extroverted professions including public relations and marketing. (So says an introvert.)

Does Your Resume Tell the Truth?

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Do you want to become one of the inglorious group that has been caught inflating academic or professional achievements - and losing your job as a result? With the ongoing kafuffle over inaccurate information in the resume and biography of Scott Thomson, CEO of Yahoo!, it behooves all job seekers to make their resumes pristine. Does Your Resume Tell the Truth? examines why folks fudge credentials on resumes, suggests focusing your resume on the skills and attitudes that count most to an employer, and recommends being absolutely, positively sure you haven't overstated any qualifications. One last suggestion: as in any sales presentation, save something special for the finale.


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PR Meetings, Seminars, White Papers

MeetingSCIP International Annual Conference and Exhibit, will be held May 14-17 in Philadelphia, Pa. Cost to attend is $1,325 for members and $1,675 for non-members.

MeetingPR Measurement Bootcamp, sponsored by Ragan Communications, will be held May 15 in New York, NY. The cost to attend for members is $495 and the cost for non-members is $645.

MeetingSocial Media Boot Camp for Corporate Communicators, sponsored by Ragan Communications, will be held May 17 in New York, NY. Cost to attend is $495 for members and $645 for non-members.

MeetingSharePoint 2010 for Corporate Communicators, sponsored by Microsoft, will be held in San Francisco, CA on May 18. The cost to attend is $495 for member and $695 for non-members.

MeetingpaidContent 2012, will be held in New York, NY on May 23. Cost to register is $1,295.

Meetinginfo360 Conference & Expo, will be held in New York, NY on June 12-14. Cost to attend is $1,195 for the gold pass.

MeetingThe Corporate Social Media Summit, will be held in New York, NY on June 13-14. The cost to attend is $1,800.

MeetingThe Taste of Tech, sponsored by PR Week, will be held June 21-22 in New York, NY. The cost to attend is $1,295.

MeetingPR Best Practices Summit, sponsored by Ragan Communications, will be held September 10-11 in Washington, DC. The cost to attend is $795 for members; the cost for non-members is $545.

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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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