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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin May 2012: Issue 4
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The "curated content" this week in Media Monitoring News includes two articles about online monitoring of photos — and why the "big dogs" of the Internet are engaged in a high-cost arms race over photos. There's plenty of grist — four articles — on measuring social media including one that lists 100 different social media measurements (with even more added in the reader comments). The issue also includes interesting articles about online newsrooms, developing "dark websites" in preparation for a social media crisis, the 6 "no-no's" of social media, and effective approaches to curating content for educational, marketing and PR newsletters.
  Editor: William J. Comcowich
CyberAlert, Inc.
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Table of Contents
Best Recent PR & Marketing Articles
  Click! 10 "Real-time" Photo Search Engines
  Why Social Networks Want Your Photos
  Mobile Measurement - A Customer Intelligence Imperative
  Three Online Newsrooms That Don't Suck
  100 Ways to Measure Social Media
  4 Ways to Measure Social Media Success with Free Tools
  Data Storytelling: The Art and Science of Social Media Metrics
  Five Common Mistakes of Social Media Measurement
  The "Who, What, How, Why" of Customer Sentiment
  Measuring Marketing's Worth
  Dark Websites as a Social Media Crisis Strategy
  Use Social Media? Memorize These 12 Words
  5 Brands That Embarrassed Themselves on Social Media
  How to Be a Formidable Content Curator - A 17-Step Guide
  A Computer User's Guide to Finding Storage Space in the Cloud
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

CyberAlert Broadcast Monitoring
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Click! 10 "Real-time" Photo Search Engines

Comms Corner (Adam Vincenzini)
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If you're in the media monitoring business as we are at CyberAlert, you're always looking for the next new thing in monitoring. PHOTOS! Click! 10 Real-time Photo Search Engines takes a look at the various services now available to search photos. Caution: they don't really search the photo; they search the text that describes the photo - and that can often be misleading.

Why Social Networks Want Your Photos

Smart Money
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Control of photos of and by consumers is seen as a "nuclear weapon" by Apple, Google, and Facebook among others in a costly arms race to engage consumers. As explained in Why Social Networks Want Your Photos, photography tells individual and family stories better than words. Just as importantly, photos are "sticky". Once you upload them to a site, the site is likely to be your prime social network. Photos are also lucrative for search engines. People are unlikely to click through 50 pages of text, but will readily click through 50 family photos - all with advertising attached. In developing PR and marketing programs, it is worthwhile to consider the concept of "sticky" - and include elements that engage people and entice them to return.

Mobile Measurement - A Customer Intelligence Imperative

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On the marketing side, there's another emerging category requiring measurement: mobile. In Mobile Measurement - A Customer Intelligence Imperative, Mike Ricci highlights key points of presentations at the Mobile Marketing Strategies Summit. He also offers a detailed summary of the presentation entitled 6 Keys to a Successful Mobile Strategy by Julie Renwick, Executive Director of Mobile for Ogilvy & Mather North America. In another Webtrends blog post, Mike writes about the Forester Report on Mobile Measurement.

Three Online Newsrooms That Don't Suck

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Most corporate newsrooms are run-of-the-mill and need to change to stay relevant, according to Three Online Newsroom That Don't Suck. The chosen three (Starbucks, Wal-Mart, and GE) take a standard approach of making reams of content available to the press. Red Bull, in addition to curated content, includes an element of "lifestyle" and storytelling. One further point: "packaged" newsrooms like those from Business Wire NewsHQ and iPressroom offer a great deal of flexibility in both content and design. It's the client who must exploit those features.

100 Ways to Measure Social Media

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For those of you addicted to lists, 100 Ways to Measure Social Media is just about the longest list ever published on social media measurement - and some comments add even more. It is a superb reference list of the possibilities and might even be useful for those "measurati" appointed to the social media measurement standards setting committee(s).

4 Ways to Measure Social Media Success with Free Tools

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100 ways to measure are reduced to 4 in Mallory Woodrow's 4 Ways to Measure Social Media Success with Free Tools. Each of the four "big ideas" has many subsets. Here are the four. #1: Track actions visitors take… #2: Identify social actions generating the most traffic… #3: Find out if your social action grew legs… #4: Get real-time alerts… There's lots of good analysis between those headers.

Data Storytelling: The Art and Science of Social Media Metrics

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If data don't tell a story, they are useless. Understanding how your social campaign is performing requires a fine mix of data and interpretation. Data Storytelling: The Art and Science of Social Media Metrics explains how visualization can bring out the story the data tell.

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Five Common Mistakes of Social Media Measurements

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Given the lack of standards on social media monitoring and measurement, it's highly likely that most companies are making mistakes. The most common mistake is not doing any social media monitoring at all. Five Common Mistakes of Social Media Measurement makes a good stab at identifying the typical mistakes - and explains how to avoid them. One important point: identify all corporate social media accounts (including employee accounts) and eyeball them regularly.

The "Who, What, How, Why" of Customer Sentiment

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The role of text analytics and measuring customer sentiment in social media is the focus of The "Who, What, How, Why" of Customer Sentiment, an interview with Sid Banerjee, CEO of Clarabridge, Inc., a developer of text analytics software.

Measuring Marketing's Worth

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Measuring Marketing's Worth isn't so much about how to measure results as it is about asking the right questions to be sure marketing is on the right track - questions that can apply equally to PR. Question #1: What exactly influences our consumers today? Question #4: How are we coping with added complexity in marketing? It's a thought-provoking article.

Dark Websites as a Social Media Crisis Strategy

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Dark websites are prepared in advance, but not public until needed. When a crisis strikes, the website (or section of the corporate website) can be a trusted information source. In a 7-page white paper entitled Dark Websites as a Social Media Crisis Strategy, Melissa Agnes explains best and worst practices of establishing a dark website for most any purpose - but especially to help manage a social media crisis.

Use Social Media? Memorize These 12 Words

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Use Social Media? Memorize These 12 Words lays down the rules of correct behavior in social media. The 12 words are: Don't lie. Don't pry. Don't cheat. Don't delete. Don't steal. Don't reveal. The admonitions may be worth posting over your monitor.

5 Brands That Embarrassed Themselves on Social Media

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You'll be surprised at the big PR and marketing names in the 5 Brands That Embarrassed Themselves on Social Media. More importantly, you'll learn quite a lot about how to avoid similar mistakes.

How to Be a Formidable Content Curator - A 17-Step Guide

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Anyone in PR or marketing who edits a newsletter is a content curator - someone who selects and presents the most worthwhile previously-written content for a given audience. Effective content curation requires a thoughtful content assembly approach and a structured work process as explained in How to Be a Formidable Content Curator - A 17-Step Guide. Admission: we picked up some good tips here on improving the process we use to assemble content for Media Monitoring News.

A Computer User's Guide to Finding Storage Space in the Cloud

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If you've ever had a hard disk crash or otherwise lost your computer files, you know sickening anguish. The medicine in back-up, back-up, back-up. Many favor a separate hard drive on the desktop that automatically backs up new files each day. The alternative is file storage in the so-called cloud - master servers in another location. Paranoid pessimists do both - and they just may be right! A Computer User's Guide to Finding Storage Space in the Cloud looks at the features and costs of four major cloud-based file storage services. Whatever you do, use one or the other back-up system to store all your files including stored email.


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Two Best Values in Media Monitoring
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PR Meetings, Seminars, White Papers

Meetinginfo360 Conference & Expo, will be held in New York, NY on June 12-14. Cost to attend is $1,195 for the gold pass.

MeetingThe Corporate Social Media Summit, will be held in San Francisco, CA on June 19-20. The cost to attend is $1,800.

MeetingThe Taste of Tech, sponsored by PR Week, will be held June 21-22 in New York, NY. The cost to attend is $1,295.

MeetingPR Best Practices Summit, sponsored by Ragan Communications, will be held September 10-11 in Washington, DC. The cost to attend is $795 for members; the cost for non-members is $545.

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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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