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Media Monitoring News Archives

Why More Brands Are Adopting Round-the-Clock Media Monitoring

May 2014 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
May 2014 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

Why More Brands are Adopting Round-the-Clock Media Monitoring

CyberAlert Blog
Why More Brands are Adopting Round-the-Clock Media Monitoring ffffff
Courtesy of Graham van der Wielen
Many companies actively use social media monitoring services to find harsh reviews, damaging information and customer complaints so they can manage their reputation and respond accordingly. But what happens when those conversations start at 5:01 p.m. — after business hours? Companies worldwide are discovering the answer: round-the-clock, near real-time monitoring and response. By utilizing social media monitoring with timely delivery, companies can convert complaining customers into evangelists who spread positive word-of-mouth about their brands. Read More >
Public Relations

PR vs. Marketing: Who's in Charge of Social Media? Who Has Final Say?

CyberAlert Blog
PR vs. Marketing: Whos in Charge of Social Media? ffffff
It's a long-standing predicament: who should be responsible for a company's social media initiatives? While marketing must be responsible for creating appropriate marketing content, it makes sense that PR should function as final arbiter of social media content and ensure all content meets the company's ethical, stylistic and business standards. The most successful social media campaigns, therefore, are developed through a PR-marketing collaboration. Read More >

7 Time-Saving Apps and Tools for PR Professionals

CyberAlert Blog
7 Time-Saving Apps and Tools for PR Professionals
Public relations? There's an app for that. In fact, many apps and tools exist for numerous PR activities. We've put together several websites that help complete PR tasks more efficiently and accurately. Some are free and some offer subscription plans. Read More >

Facebook Newswire: What PR Pros Should Know

CyberAlert Blog
Facebook Newswire: What PR Pros Should Know
Last week, Facebook announced the release of FB Newswire. The newswire aggregates content shared publicly on Facebook by individuals and organizations. It's an opportunity for PR professionals to get their content in front of journalists and earn more media placements. Here are key points PR pros should know about using FB Newswire to benefit from the new service. Read More >

2014's Most Important Research Findings in Public Relations

Katie Paine Publishing
2014s Most Important Research Findings in Public Relations
Last month's International Public Relations Research Conference offered a glimpse into PR's crystal ball. The conference discussed major PR and measurement developments, examining challenges and trends PR must prepare to address in the near future. Katie Paine, who attended the event, shares these important trends on her website for those who could not attend. Read More >

Common Ways PR Pros Damage Media Relationships

PR Daily
Common Ways PR Pros Damage Media Relationships ffffff
Courtesy of Nicolas Raymond
Despite the growth of digital and social media, developing relationships with journalists and engaging them on a continuing basis remain crucial public relations skills. Ragan's PR Daily identifies the top relationship-ruiners between PR and the media. Avoid these habits if you want better communication with journalists and more media placements. Read More >

Social Media Monitoring: What to Do with All Those Conversations

Top Dog Social Media / Yahoo
Social Media Monitoring: What to Do with All Those Conversations ffffff
Social media monitoring services deliver so many conversations that it's often difficult for some companies to know what to do with them all. Melonie Dodaro's infographic explains how PR and marketing pros can derive competitive and market intelligence from social media conversations. It also offers advice to distinguish important conversations from noise and how best to respond to them. Read More >
Marketing& Social Media

Instagram Science: Color, Lighting and Other Features that Drive Engagement

The Verge / Curalate
Instagram Science: Color, Lighting and Other Features that Drive Engagement ffffff
Certain colors, lighting and other qualities affect how many Likes an image receives on Instagram. For example, photos with blue as the dominant color generate 24% more Likes than those that are predominantly red. Curalate's infographic illustrates which image qualities deliver the best performance. The findings are likely to apply to all social media networks. Read More >

Social Media a Key Player in NBA's Decision to Ban Donald Sterling

The New York Times
Social Media a Key Player in NBAs Decision to Ban Donald Sterling ffffff
Players, staff, stakeholders and fans came together via social media to influence the NBA's lifetime ban of Los Angeles Clippers owner Donald Sterling for his racist remarks. As soon as NBA Commissioner Adam Silver announced Sterling's punishment, the Clippers shared a simple statement on their website and in social media: "We Are One." The team gained nearly 5,000 new followers from the tone-perfect response. Read More >

5 Ways Small Businesses Can Beat the Big Guys through SEO

ClickZ / Search Engine Watch / Matt Cutts
5 Ways Small Businesses Can Beat the Big Guys through SEO ffffff
It seems large companies have the "virtuous cycle" advantage — they have higher traffic, which leads to higher search ranking, which leads back to higher traffic. But smaller businesses can achieve higher ranking by implementing the right SEO techniques. These methods, some of which come from Google's Matt Cutts himself, can help smaller businesses beat the big guys in online search. Read More >

4 SEO Steps that Make Google Happy — and Please Customers, Too

Search Engine Land / Search Engine Watch / Business 2 Community
4 SEO Steps that Make Google Happy — and Please Customers, Too ffffff
As Google modifies its search algorithm, PR and marketing writers must change their practices to optimize content. For the most effective search engine optimization, PR and marketing should adhere to the latest restrictions and best practices throughout the entire content creation process — from researching ideas for content to pitching articles to influencers. The following steps in the content creation process will lead to better optimized content. Read More >

Are Native Ads More Effective than Content Marketing?

Copyblogger / Curata
Are Native Ads More Effective than Content Marketing? ffffff
Courtesy of IPG Media Lab and Sharethrough
There's little contest when it comes to native ads vs. banner ads. But what about when you pit native ads against another less traditional form of marketing — content marketing? When you compare their differences in purpose, tone and benefits, you'll find that native advertising doesn't produce the authentic, educational insight created via content marketing that brands need to build a loyal audience. Brands that can't afford to pay for media space can still prosper with Read More >

Marketing Tips for Creating Quizzes that Engage Your Audience

Business 2 Community
Marketing Tips for Creating Quizzes that Engage Your Audience ffffff
Quizzes are sure-fire engagement boosters and a fun format for people to learn about your brand. Unlike white papers and articles, your audience can interact with quiz content, and share that interaction with their peers. Josh Haynam dissects quizzes by BuzzFeed — the master of quiz-making — and explains how to use their winning formula in your own marketing content. Read More >
More Articles We Like
Conferences and Webinars
Webinar: Traditional and Social News Releases: How to Write Them and Get the Best News Coverage for B2Bs and B2Cs, presented by Shel Holtz, will be held May 8. The cost to attend is $249 for non-members and $209 for PR Daily members.
Webinar: How to Improve Email Opens, Clicks and Sales, hosted by Target Marketing, will be held May 21.
The Westchester Digital Summit, hosted by Silverback Social and Zanzarella Marketing, will be held May 15 in White Plains, NY. The cost to attend is $550.
The Reputation Imperative: Managing for Competitive Advantage, hosted by Reputation Institute, will be held June 3 in Miami, FL. The cost to attend is $2,495.
Corporate Communicators Conference, hosted by Ragan Communications, will be held June 9 in Chicago, IL. The cost to attend is $995 for non-members and $745 for members.
Social Media Strategies Summit, hosted by GSMI, will be held June 11 in New York, NY. The cost to attend is $1,795.
White Papers and eBooks
B2B Selling in the Age of the Customer. Kuno Creative. Learn how to meet today's sales and marketing challenges, including knowing your prospects and their goals, finding solutions that set you apart from competitors, and analyzing critical data that delivers insight.
Going Global: Social Media Marketing for Small Businesses. OPEN Forum. See how small businesses are using social media marketing to increase exposure, reach out to customers and forge deeper connections with existing and potential customers.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"Next to doing the right thing, the most important thing is to let people know you are doing the right thing."
John D. Rockefeller
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Quotes of the Week
Share Your Success Stories
Factoids of the Week
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43% of all marketers have found a customer via LinkedIn and 52% of all marketers have found a customer via Facebook. (HubSpot)Tweet this
Landing pages with videos see an 86% increase in conversions. (Eyeview)Tweet this
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Factoids of the Week
Omnibus News Feed
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Media Monitoring 2014:
The Ultimate Guide
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
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