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Media Monitoring News Archives

PR and Marketing Laws that Changed in 2013, and What to Expect in 2014

May 2014 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
May 2014 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

PR and Marketing Laws that Changed in 2013, and What to Expect in 2014

Davis & Gilbert LLP
PR and Marketing Laws that Changed in 2013, and What to Expect in 2014 ffffff
Courtesy of D&G LLP
Over the past year, new technologies have prompted new regulations that affect nearly every aspect of advertising, PR and marketing. At the risk of facing fines, or even a lawsuit, PR and marketing pros should understand the latest laws and regulations to assure corporate compliance. Davis & Gilbert LLP, a New York-based law firm specializing in advertising and marketing communications, put together a comprehensive white paper addressing these changes, and included their predictions on key issues and topics to expect in 2014. Read More >
Public Relations

PR Measurement Techniques to Prove the Value of Press Releases

Business Wire
PR Measurement Techniques to Prove the Value of Press Releases
Courtesy of StockMonkeys.com
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Public relations professionals understand the value of their activities — but often have trouble demonstrating it in ways that are meaningful to corporate executives. Hint: numbers are convincing. Consider these PR metrics shared by Serena Ehrlich of Business Wire as essential methods to prove the value of press releases. Read More >

Look into How News Organizations Share and Measure News

Engaging News Project Report
 Look into How News Organizations Share and Measure News
When you know how journalists define success, you can better structure PR content and messages to meet that definition. A recent workshop brought together news leaders from The Wall Street Journal, NPR, CNN, The Washington Post and other major news organizations to discuss measurement principles, news audiences and what makes effective news content. Read More >

How to Meet Your Client's PR Expectations

PR Conversations
How to Meet Your Clients PR Expectations
Much has changed in public relations over the past 60 years, including the addition of social media responsibilities. But what clients expect from their PR firm remains essentially the same (except, perhaps, measurement). John Wiley Hill, former president of Hill & Knowlton, literally wrote the book on PR client relations in 1948. His chapter in Your Public Relations still offers exemplary advice for public relations pros who want to establish an open, lasting relationship with new clients. Read More >

What Public Relations Is Not

CyberAlert Blog
What Public Relations Is Not
Courtesy of Memories_by_Mike
Public relations is not only one of the most under-appreciated professions — it's also one of the most misunderstood. Only PR can take a stand for the profession. Doing so requires educating clients, influencers and consumers on what PR is, and what it isn't. We've developed a list that corrects the most common misconceptions of the PR industry. Read More >

Going Green without Putting Your Brand in the Red

CyberAlert Blog / Curve Communications
Going Green without Putting Your Brand in the Red ffffff
Brands should not be discouraged from supporting the environment. But PR, marketing and brand management must assure that all environmental and cause marketing claims are accurate, comply with the FTC's Green Guides, and have evidence to prove the claims. Violations include unqualified claims a product is "eco-friendly," hidden disclosures and overstating environmental attributes or benefits. Read More >

PR: Protector of Brand Reputation

Brand Channel / All Business Experts
PR: Protector of Brand Reputation ffffff
Courtesy of _becaro_
After advertising builds a brand image, it's PR's responsibility to protect and enhance it. PR should have its hand in all brand and product naming and messaging. Maria Elena Duron recently shared a Twitter discussion on what makes brand names and messages effective. We've highlighted some responses to consider. Read More >
Marketing& Social Media

The World's Best Facebook Marketing Campaigns (2014 Facebook Studio Awards)

Facebook
The Worlds Best Facebook Marketing Campaigns ffffff
Facebook recently shared the winners of the 2014 Facebook Studio Awards — a list of brands that have created superb marketing campaigns on Facebook. The annual awards recognize campaigns with creative excellence that drives growth and engagement. The winning campaigns contain dozens of ideas and new techniques that corporate communicators can integrate into their own Facebook strategies. Read More >

5 Stats that Will Convince You to Jump on the Mobile Marketing Bandwagon

The Next Web
5 Stats that Will Convince You to Jump on the Mobile Marketing Bandwagon ffffff
Consumers spend 39% of their time on the Internet on smartphones. Many companies are initiating mobile-first marketing and advertising strategies to reach customers where they're most active: on their smartphones. If you're getting pushback from executives, consider sharing the statistics Brian Honigman offers. Read More >

Online Advertising Issue: Half of Online Video Ads Are Never Seen

The New York Times
Online Advertising Issue: Half of Online Video Ads Are Never Seen ffffff
Courtesy of Karen Simpson
More than half of online video ads are never seen by humans because they're buried too low on web pages or run on tiny, ignored video players. Brands count their video impressions and are encouraged when they see high numbers. Many impressions, however, result from page visits in which the visitor doesn't necessarily even see the ad and from robot visits (bots account for 61% of all web traffic). Read More >

Using Social Media Measurement to Give Consumers Control

Technorati
Using Social Media Measurement to Give Consumers Control ffffff
Brands use social media measurement mostly to evaluate the performance and ROI of social media campaigns. But can they do more with that data? Chris Boscoe explains how to use social media data to make advertising and content marketing more useful and acceptable to consumers — and put them in charge of their brand experiences. Read More >

Addressing Consumer Online Privacy Concerns to Build Trust and Increase Sales

TRUSTe
Addressing Consumer Online Privacy Concerns Can Build Trust and Increase Sales ffffff
Consumer online privacy concerns remain extremely high, with 92% of U.S. Internet users worrying about their privacy online, according to the TRUSTe 2014 U.S. Consumer Confidence Privacy Report. Marketers can alleviate those fears by developing a clear privacy policy, using a reputable payment processor, being transparent and building partnerships with trusted brands. The payoff: trusted brands have higher sales. Read More >
More Articles We Like

A Vision of the Future from Those Likely to Invent It

The New York Times

6 Famous Thought Experiments Explained in 1 Minute Each

The Collective Intelligence

A Five-Step Plan to Feed the World

National Geographic

Why We Have Our Best Ideas in the Shower: The Science of Creativity

Buffer
Quick Thought ffffff

Quick Thought #13:
The ideal length of all content and social media posts.

Kevan Lee of Buffer recently aggregated several different content and social media studies to determine The Ideal Length of Everything Online, Backed by Research. It's worthwhile to keep these numbers on file to improve the reach and engagement of tweets, blog posts and headlines.
  • Tweets: 100 characters
  • Facebook posts: < 40 characters
  • Google+ headlines: < 60 characters
  • Blog headlines: 6 words
  • Blog posts: 1,600 words
  • Blog paragraphs: 40 to 55 words
  • Email subject lines: 28 to 39 characters
  • Presentations: 18 minutes
  • Title tags: 55 characters
Conferences and Webinars
The Reputation Imperative: Managing for Competitive Advantage, hosted by Reputation Institute, will be held June 3 in Miami, FL. The cost to attend is $2,495.
Advanced Writing & Editing for the Corporate Communicator, hosted by Ragan Communications, will be held June 5 in Toronto, ON. The cost to attend is $796 for non-members and $645 for members.
Webinar: Video Best Practices for B2B and B2C, hosted by Ragan Communications, will be held June 5. The cost to attend is $345 for non-members and $245 for members.
Announcing News in the Social Media Era: With or Without a Press Release, hosted by PRSA, will be held June 6 in New York, NY. The cost to attend is $715 for non-members and $615 for members.
Social Media Strategies Summit, hosted by GSMI, will be held June 11 in New York, NY. The cost to attend is $1,795.
White Papers and eBooks
Welcome Aboard: A Guide to Small Business Hiring. OPEN Forum. Learn ways for small business owners to hire smart, from hiring the right candidates to onboarding and keeping staff productive and engaged.
An Introduction to Twitter for the Real-Time Advertiser. Quantcast. New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting. Download this guide to learn how to drive better engagement and reach new prospects based on browsing behavior and interest.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"You don't want to give people what they want. Give them something that they didn't know that they wanted."
Ruth Reichl, American food writer and editor
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Quotes of the Week
Share Your Success Stories
Factoids of the Week
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3 out of 4 online consumers look for privacy certifications and seals to alleviate their concerns. (TRUSTe)Tweet this!
The most valuable ecommerce customers come from organic search, with a 54% higher customer lifetime value (CLV) than average. (Custora)Tweet this!
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Factoids of the Week
Omnibus News Feed
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Media Monitoring 2014:
The Ultimate Guide
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
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