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Media Monitoring News Archives

Why Content Marketing Will Never Beat Earned Media

May 2014 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
May 2014 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

Why Content Marketing Will Never Beat Earned Media

CyberAlert
Why Content Marketing Will Never Beat Earned Media ffffff
Courtesy of Nuiton May
Brands are devoting substantial resources to content marketing. Those assets, however, may be more profitably invested in content consumers actually trust — earned media. The most successful PR departments and agencies partner with the media rather than try to replace it with content marketing. The reason: consumers trust earned media. Companies should emphasize earned media in their PR and marketing strategies because it packs more communications power. Read More >
Public Relations

PR Alert: Using Media Coverage as Social Proof Can Backfire

Publicity Hound
PR Alert: Using Media Coverage as Social Proof Can Backfire ffffff
Sharing media coverage and publicity as social proof can backfire. A survey by Marcia Yudkin revealed that not everyone reacts positively to social proof. When some prospective clients see big-time coverage or awards, they become concerned about the service's costs, availability and values. Read More >

How to Write Effective Apologies on Twitter, Facebook and Online Review Sites

newBrandAnalytics
How to Write Effective Apologies on Twitter, Facebook and Online Review Sites ffffff
Courtesy of Vic
Public apologies on social media and review websites significantly impact brand reputation and customer perception. A white paper by newBrandAnalytics breaks down the different ways for businesses to craft apologies on Twitter, Facebook and online review sites like Yelp. Read More >

The Role of Earned Media in Google's Search Algorithm

CyberAlert Blog
The Role of Earned Media in Googles Search Algorithm ffffff
Courtesy of Popofatticus
Dozens of articles have emerged speculating what Google's Panda patent means for SEO strategies. But just because Google holds a patent doesn't mean it uses the exact methodology in its search algorithm, Matt Cutts has explained. The only important insight the patent offers for PR is that earned media generates SEO value. Read More >

Finding a PR Agency with the "Right Stuff" for Your Business

OPEN Forum / Inkhouse
Finding a PR Agency with the ffffff
Not every PR agency is a match for every company. When there's a divergence between the agency's services and the client's goals and needs, outsourcing may not deliver the expected benefits. If you're a PR manager or business owner planning to find and retain a PR agency, consider the following tips on conducting a search process and the types of PR qualities to look for. Read More >

How to Measure Storytelling in PR, via Lou Hoffman

Ishmael's Corner
How to Measure Storytelling in PR, via Lou Hoffman ffffff
Courtesy of UNE Photos
A recent article by Lou Hoffman explains why PR pros should add a metric that probably wasn't on the measurement radar: storytelling. Measuring storytelling evaluates where PR content stands with the media. By measuring storytelling, PR can better evaluate the quality of the media coverage they receive. Read More >
Marketing& Social Media

Hot Topic: The Right to Be Forgotten

Google Must Remove Personal Data from Search Results upon Request, European Court Rules

The Daily Mail / Business Insider
Google Must Remove Personal Data from Search Results upon Request, European Court Rules e6e6e6
European Internet users can now ask Google to remove any search results containing private or sensitive data about themselves, the European Union Court of Justice ruled. The ruling will change how Google indexes the Internet and it also may have significant implications for businesses and consumers. Read More >

First Requests to Be "Forgotten" Verify the Dangers of European Court's Ruling on Search Engines

Marketing Land / BBC / The New York Time
First Requests to Be Forgotten Verify the Dangers of European Court's Ruling on Search Engines e6e6e6
In the few days since the European Court ruled that Europeans have the "right to be forgotten," Google has received numerous takedown requests. They include a request from a doctor asking that negative reviews from patients be removed. The requests prove how the ruling may have dangerous effects on consumers. Read More >

8 Easy Ways to Spruce Up Your Marketing Blog

TrackMaven / Buffer / ClickZ
8 Easy Ways to Spruce Up Your Marketing Blogn ffffff
Since our article How to Spring Clean Your Social Media Strategy was so successful, we've created a similar post to help marketers spruce up their blogs and content marketing strategies. Consider implementing these tips and techniques that build blog traffic and subscribers for corporate and brand blogs. Read More >

New Marketing Standard: Measure Online Ad Viewability, Not Impressions

Quantcast
New Marketing Standard: Measure Online Ad Viewability, Not Impressions ffffff
1.8 trillion display ads were paid for but never seen in 2012, according to Quantcast research. Unseen ads have several causes, but the underlying reason is that advertisers and marketers pay for ads that are served, not for ads that are viewed. Optimizing campaigns for viewability enables marketers to direct the marketing budget toward higher-quality ad placements that have a better chance of customer purchasing decisions. Read More >

Which Social Media Network Delivers the Most Engaged Website Visitors?

Shareaholic
Which Social Media Network Delivers the Most Engaged Website Visitors? ffffff
Courtesy of Shareaholic
If you're looking to drive a more engaged audience to your brand, YouTube is the way to go, according to Shareaholic. Other findings from the report: Google+ and LinkedIn drive the fewest referrals, but users that do visit are more engaged; Twitter and Facebook drive (roughly) the same number of engaged visitors; and Reddit and StumbleUpon are tricky networks for social media marketers. Read More >
More Articles We Like
Conferences and Webinars
Webinar: Optimizing Press Releases for Search and Social Web, hosted by The Association of Strategic Marketing, is available OnDemand. The cost for access is $149.
Webinar: How to Improve Email Opens, Clicks and Sales, hosted by Target Marketing, will be held May 21.
PRSA - NY Annual Summer Social: Amazing Race 2014, hosted by PRSA, will be held June 5 in New York, NY. The cost to attend is $45 for members and $55 for non-members.
Announcing News in the Social Media Era: With or Without a Press Release, hosted by PRSA, will be held June 6 in New York, NY. The cost to attend is $715 for non-members and $615 for members.
VideoNuze Online Video Advertising Summit, hosted by VideoNuze, will be held June 25 in New York, NY. The cost to attend is $495.
SES Atlanta, hosted by Search Engine Watch, will be held July 9 in Atlanta, GA. The cost to attend is $695.
PR Writing Summit, hosted by Ragan Communications, will be held Aug. 7 in Chicago, IL. The cost to attend is $745 for members and $895 for non-members.
White Papers and eBooks
Pinterest Playbook for Marketers. Gigya. An all-inclusive playbook to help marketers optimize and refine their Pinterest strategy to boost conversions and user engagement.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is."
Scott Cook, cofounder of Intuit
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Quotes of the Week
Share Your Success Stories
Factoids of the Week
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In 2012, 1.8 trillion online display ads were paid for but never seen. (Quantcast)Tweet this!
Content published on Saturdays and Sundays accounts for one-third of that week's total social media shares. (TrackMaven)Tweet this!
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Factoids of the Week
Omnibus News Feed
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Media Monitoring 2014:
The Ultimate Guide
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
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