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Media Monitoring News Archives

7 Brand Lessons from the Leaked New York Times Internal Report

May 2014 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
May 2014 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

7 Brand Lessons from the Leaked New York Times Internal Report

BuzzFeed / Media Post / Business 2 Community
7 Brand Lessons from the Leaked New York Times Internal Report ffffff
BuzzFeed leaked an internal report from The New York Times' newsroom innovation team last week, and its contents contain important issues and questions about the state of digital marketing — not just for the Times, but for any organization with a digital content strategy. Some of the major concerns outlined: the Times is "focusing too much time and energy on Page One" and publishes most online content around evening print deadlines. The lessons and recommendations from the report are helpful for brands, organizations and publications. Read More »
Public Relations

The Role of Public Relations in Rebranding

PR News / Business Insider
The Role of Public Relations in Rebranding ffffff
Courtesy of Business Insider
PR's insights into the potential public reaction to a rebranding are critical. PR pros have the strongest connection with the company's audience and pack the communications power and media networking to disseminate news. When a new brand name and logo are selected, PR should take charge of vital next steps, which include announcing the changes to different audiences, managing audience expectations and launching the new branding. Read More »

Search Engine Optimization: Will PR Steer the Boat?

Marketing Profs
Search Engine Optimization: Will PR Steer the Boat? ffffff
Courtesy of PRCA
PR budgets for SEO are growing. Gerald Heneghan predicts that PR will soon steer the SEO boat. It's not far-fetched: about 65% of agencies reported that their PR or communications department handles content creation. With PR at the helm, SEO can be more effective in attracting traffic to the company's website. Read More »

SEO Keyword Best Practices that Public Relations Should Know

CyberAlert / Search Engine Journal
SEO Keyword Best Practices that Public Relations Should Know ffffff
Courtesy of Popofatticus
Press releases can build SEO, even if they don't link to your website. By understanding SEO best practices, PR can create press releases that rank high in Google and connect with their audience's search queries. Read More »

Identifying the Right Influencers (No Klout Needed)

CyberAlert
Identifying the Right Influencers for Your Brand (No Klout Needed) ffffff
Driving brand awareness requires influencers with networking power and active, engaged audiences. Increasing conversions, however, requires influencers whom audiences trust. Consumers trust other consumers they have engaged with, not strangers who have a high Klout score. Read More »
Marketing& Social Media

7 Major Marketing Myths Debunked

CyberAlert
7 Major Marketing Myths Debunked ffffff
Marketing and social media studies often contain misleading statistics — especially when brands are sponsoring the study or using it to promote their services. We've assembled some common marketing myths and debunk them with well-researched facts. Read More »

B2B Experts Share Storytelling Advice for Marketing 'Boring' Products

LinkedIn
B2B Experts Share Storytelling Advice for Marketing Boring Products ffffff
People make purchase decisions based on their emotions about products and brands. To win over prospects, B2B marketers must create content and "pitches" that invoke emotion. These extracts compiled from LinkedIn's "10 B2B Masters Reveal Storytelling Secrets" offer ideas and tips on ways to develop emotion-packed storytelling. Read More »

How to Transform Your Blog into an Information Hub

The Sales Lion
How to Transform Your Blog into an Information Hub ffffff
Content curation platforms like Scoop.it and Paper.li are successful because they act as information hubs for niche audiences. Bloggers like Marcus Sheridan believe they can use this popular strategy to their advantage. Instead of simply writing blog articles, business bloggers should develop content strategies that transform their blogs into information hubs, or "learning centers." Read More »

10 Free Image Hosting Sites for Bloggers

Buffer
10 Free Image Hosting Sites for Bloggers ffffff
Courtesy of Dreamstime Stock Photos
We recently came across a post by Courtney Seiter called "53+ Free Image Sources for Your Blog and Social Media Posts." It's the ultimate resource for any blogger or marketer looking for free images for their materials. We've assembled some of the image hosting sites that are most user-friendly (i.e., they don't require a lengthy signup process) and contain a wide selection of free images. Read More »

Snapchat, Make Room for Brands

Sprout Social
Snapchat, Make Room for Brands ffffff
Snapchat is unique in its ability to connect with consumers on a personal level. A handful of brands are leveraging that ability through a variety of approaches. If your brand is considering adding Snapchat to your social media marketing strategy, check out how other brands are using the fast-growing app. Read More »

Pinterest vs. Instagram: Pros and Cons for Brands

CyberAlert / Carrie Kerpen
Pinterest vs. Instagram: Pros and Cons for Brands ffffff
Understanding the pros and cons of Instagram and Pinterest can help businesses determine which network better fulfills their goals. From research, we've determined that Instagram is better for building engagement, while Pinterest is better at driving sales. Read More »
More Articles We Like
Conferences and Webinars
The Reputation Imperative: Managing for Competitive Advantage, hosted by Reputation Institute, will be held June 3 in Miami, FL. The cost to attend is $2,495.
Inbound Marketing Day, hosted by Savvy Panda and BMA Milwaukee, will be held June 4 in Milwaukee, WI. The cost to attend is $175.
Customer Relationship Management Conference, hosted by The CRMC, will be held June 4 in Chicago, IL. The cost to attend is $2,195.
Webinar: Marketing Gamification: Beyond Points, Badges and Leaderboards, presented by Yu-kai Chou, will be held June 10.
The Corporate Social Media Summit, hosted by Useful Social Media, will be held June 16 in New York, NY. The cost to attend is $1,795.
Advanced Writing & Editing for the Corporate Communicator, hosted by Ragan Communications, will be held June 23 in Denver, CO. The cost to attend is $645 for members and $795 for non-members.
BlogWell Chicago, hosted by Social Media.org, will be held July 15 in Chicago, IL. The cost to attend is $250.
White Papers and eBooks
Crisis Management: A New Reality. London School of Public Relations. Crisis management should be as much about anticipation as prevention, and should be considered a process, not an event. By recognizing plausible crisis realities, organizations can make decisions that prevent the impacts of negative outcomes.
The PR & Marketer's Guide to Brand Journalism. Media Source. This white paper defines the practice of brand journalism, how it is essential to the success of modern organizational PR and marketing, and how to effectively leverage the practice to build brand value and maximize ROI.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"Corporations don't buy anything. People do."
Bryan Eisenberg, partner at Eisenberg Holding, LLC
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Quotes of the Week
Share Your Success Stories
Factoids of the Week
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50% of clicks on mobile ads are accidental. (GoldSpot Media)Tweet this!
82% of buyers say they trust a company more when the CEO and leadership team are active on social media. (TopRank)Tweet this!
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Factoids of the Week
Omnibus News Feed
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Media Monitoring 2014:
The Ultimate Guide
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
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