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Media Monitoring Newsletter Archives

Social Media Listening Has Become Imperative for Brands, Leaders Say

May 2015 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
May 2015 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Social Media Today
Social Media Listening Has Become Imperative for Brands, Leaders Say
Photo credit:
Conversation Agent
Social media listening is now mandatory for brands, enriching both customer service and digital marketing. While strategies differ, organizations monitor social media to find favorable mentions to share and negative comments to learn how to improve their products and services. Read More »
Public Relations
The Washington Post / Poynter / Dukas Public Relations
Why Former Journalists Often Fail in Public Relations
Photo via Wikipedia
As more journalists enter public relations, some PR experts warn that former journalists don't always become good PR pros. We examine the necessary attributes to look for when hiring a journalist for a PR position. Read More »
Poynter / Georgia Southern University
Have Journalists Capitulated to PR?
Photo credit: David Sim
Some claim that disappearing journalism jobs and the corresponding rise in public relations positions have transformed reporters into hacks who publish press releases verbatim. While it's true that newsrooms are under pressure to do more with smaller staffs and the growing ranks of PR pros are showering journalists with more press releases, a recent academic study contradicts the belief that journalists now blithely republish news releases. Most all media relations pros will almost certainly affirm the findings that journalists seldom publish press releases automatically without reviewing, checking and editing. Read More »
AdWeek / Shift Communications
The Evolving Press Release: Video Now the New New Thing
Some say the press release - or at least its traditional version - is dead. Changing search engine algorithms and the growth of video cause some PR experts to question the value of the traditional text-based press release. Many, however, believe the press release still has an important place in the PR toolbox, but that formats and approaches have changed to meet the needs of digital publishers. Whatever happens, PR pros must continue to adapt to the evolving press release. Read More »
Marketing & Social Media
Harvard Business Review / Vidyard
Video Metrics That Matter
Video Production Schools
While video has become a valuable tool for marketing and public relations, few organizations know how to measure their video marketing efforts. Most experts agree the "views" metric is passé. Instead, leading marketers track other key metrics to improve their video marketing strategies and ultimately increase conversions. Read More »
Facebook / Medium / Eat24
Social Media Marketing Gets Tougher after Facebook Changes Its News Feed
Photo credit: David Berkowitz
Facebook's latest changes to its news feed algorithm are having a major negative impact on marketing efforts of brands. The news feed alterations limit the organic reach of company pages. As a result, marketers may need to consider paid advertising or re-evaluate their overall marketing strategy and their relationship with the social media giant. Read More »
Econsultancy / Adweek
Marketing Applications of the Apple Watch
Photo credit: Dolphin Tech
The Apple Watch brings a new level of closeness between consumers and their devices, enabling brands to strengthen relationships with customers. Brands that don't recognize the nature of the new relationship risk alienating audiences. Early adopters are showing many innovative marketing and customer service applications for the Apple watch that may provide the prototypes to inspire other marketers. Innovation and offering something of added value to the customer are keys to success. Read More »
Forrester Research / CMSWire
Forrester Study: Social Media Relationship Platforms Lack Analytics
Photo credit:
Intel Free Press
Social media relationship platforms, the tools that help marketers manage social media accounts, fall short when it comes to providing useful data. A new study by Forrester Research highlights the importance of social media metrics and analytics. Dedicated social media listening and measurement tools can provide the vital data and key insights that help businesses attain key business goals. Read More »
Other Articles to Help You
Harvard Business Review / Pew Research Center
Harvard Business Review
The Muse
The Atlantic
Fast Company
The Washington Post
6 A.M. (Richard Edelman)
The New York Times
Conferences and Webinars
Webinar: Acquiring New B2B Customers with Private Invitation-Only Events Webinar, May 6 at 2 p.m. EDT. Sponsored by the Business Development Institute. Free.
Webinar: 2015 U.S. Consumer Research: The State of Identity and Mistargeting, May 13 at 1 p.m. EST. Sponsored by Janrain. Free.
Webinar: Responsive Design: 10 Do's and Don'ts for Landing Pages and Emails, May 20 at 1 p.m. EST. Sponsored by Act-On. Free.
Webinar: Email Best Practices to Connect & Engage, May 6 at 1 p.m. Sponsored by Inbox marketer. Free.
Conference: Advanced Crisis Communication Strategy, May 7 to 8 at The Tower at Cityplace, Dallas, Texas. Sponsored by the PRSA. $849 for members.
Conference: Managing Intense Media Scrutiny, May 14 from 9 a.m. to 5 the PRSA Professional Development Center, New York, NY. Sponsored by the PRSA. $615 for members
Conference: Digital PR Conference, June 1 to 3 at the Ritz-Carlton, Miami. Sponsored by PR News. Regular rate $2,350.
Conference: Public Relations & Communications Summit, July 20 to 21 at the Sanofi headquarters, Bridgewater, NJ. Organized by ExL Events Inc. $1895 before June 12.
Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $750 until May 15.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communications Manager - The New York Academy of Sciences
Communications Writer - The National Aquarium
Senior Writer/Content Specialist - ChildFund International
Public Affairs Coordinator - National Endowment for Democracy
Development Associate - National Audubon Society
Public Affairs Manager - Seattle Cancer Care Alliance
Associate Director External Relations - FDA
Marketing Positions
Social Media Editor - Natural Resources Defense Council
Director of Development and Communications - Crescent City Schools
Communications and Social Media Manager - Natural Products Association
Marketing Manager - Turning the Corner LLC (Remote)
Social Media Specialist - Voice Media Group
Marketing Content Specialist - Internet Brands
Quote of the Week
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"You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem."
Tim Cook
CEO, Apple Computer
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Quote of the Week
Factoids of the Week
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50% of clicks on mobile banner ads are accidental (GoldSpot Media)Tweet this!
50% of consumers believe content in emails they consented to receive is credible. (Nielsen)Tweet this!
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Media Monitoring Hat Trick 3-for-1 ad
Gizmo of the Week
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Safe Lots for Craigslist Transactions

Some police departments are offering their headquarters parking lots as "safe zones" for Craigslist transactions. Read More »
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Factoids of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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