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Media Monitoring Newsletter Archives

Redefining "Earned Media" and PR's Role

May 2015 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
May 2015 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Paine Publishing / Identity
The Social Media Monitoring & Measurement Imperative for PR
Photo credit: Daniel Lobo
Social media monitoring enables PR personnel to determine how their messages are resonating with audiences, quickly identify emerging crises, and manage their organization's online reputation. Failing to include social media in your PR measurement program under-reports PR accomplishments, misses opportunities to capitalize on social media mentions, and ultimately invites disaster. Read More »
Public Relations
Best Free Press Release Distribution Services
Press releases remain one of the principal tools for public relations. To help small businesses and others hoping to promote their organizations, we've ranked free distribution services and selected the best based on page rank and Alexa traffic ranking. Read More »
Convince & Convert / CyberAlert
Which Department Should Control Social Media?
Photo credit: Nguyen Hung
Which department should handle social media remains an unresolved question in corporate America. Marketing runs social media in many companies. Other organizations assign the function to public relations or perhaps customer service. A cross-department task force to oversee and implement social media activities has the greatest likelihood of developing and carrying out a successful social media program. Read More »
The Podesta Group / Lifehack / Scholastic / Forbes
12 Tips for Writing Superb Speeches
Photo credit: White House
Writing a riveting speech is not an easy task. Here's a compilation of tips from some leading speechwriters, including writers who have composed speeches for top political leaders, on how to construct superb speeches that accomplish their objectives. Using the tips can help PR and communications staff compose presentations that engage and persuade. Read More »
Marketing & Social Media
Socialbakers / Mixpo
Is Facebook Video the New Marketing Nirvana?
Credit: Mixpo
Facebook is muscling in on YouTube's turf. Facebook's enhanced video capabilities, large user base, and wealth of data on users offer substantial advantages. Although YouTube remains important, marketers may wish to consider Facebook videos, especially video posts tend to be the media type shared most frequently. Read More »
Fast Company / Business 2 Community / The Social Media Monthly
How to Make a Successful YouTube Video about Your Business
Successful channels on YouTube attain subscriber lists that can number in the hundreds of thousands or even millions - more than the average number of viewers of some cable TV shows. However, success requires the right tactics. These 10 tips can help you create a successful marketing video and YouTube channel. Read More »
CNN / Tech Crunch
Better Ways than Non-Disparagement Clauses to Handle Negative Online Reviews
Photo credit: Sean MacEntee
Some businesses slip non-disparagement clauses into customer contracts to prevent customers from writing negative reviews online on the pain of steep financial penalties. The clauses stand on questionable legal grounds and can prompt a public relations crisis. A better solution is to quickly identify complaints through social media listening and attempt to resolve issues through stellar customer service. Read More »
For Sale For Lease
Effective Old-School Ways to Promote Business without Social Media
While online marketing has become a near obsession of many marketers, businesses can still benefit from using some of the effective old-school promotion strategies. Here are four proven ways to promote your business without using social media. Read More »
Other Articles to Help You
Solo PR Pro
Visual IQ
Fast Company
James Altucher
Wall Street Journal
Harvard Business Review
Conferences and Webinars
Webinar: Responsive Design: 10 Do's and Don'ts for Landing Pages and Emails, May 20 at 1 p.m. EST. Sponsored by Act-On. Free.
Webinar: Using Social Insights for Better Campaigns, May 21 at 12 p.m. EST. Sponsored by Spredfast. Free.
Webinar: Keys to Creating an Individualized, Data-Driven B2C Marketing Strategy, May 21 at 21 p.m. EST. Sponsored by Teradata. Free.
Webinar: Digital-Crisis PR Boot Camp: Neutralize Social Media Attacks, Turn the Tide, May 21 2 to 3:15 p.m. central time. Sponsored by PR Daily. $169 for webinar only.
Webinar: 10 Ways to Enhance your Webinar Content, May 28 at 1 p.m. EST. Sponsored by ON24. Free
Conference: Digital PR Conference, June 1 to 3 at the Ritz-Carlton, Miami. Sponsored by PR News. Regular rate $2,350.
Conference: AMEC International Summit on Measurement, June 3 to 4 at the Hilton Stockholm Slussen. Organized by the International Association for Measurement and Evaluation of Communication. €1,231 for nonmembers for the summit and awards dinner.
Conference: Public Relations & Communications Summit, July 20 to 21 at the Sanofi headquarters, Bridgewater, NJ. Organized by ExL Events Inc. $1895 before June 12.
Conference: Content Marketing Summit, July 30 to 31 at the LinkedIn headquarters, Mountain View, CA. Co-presented by Ragan Communications and the PRSA. Member price: $895.
Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $750 until May 15.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Senior Communications Specialist - Air Line Pilots Association, International
Director, Social Media - American Institute of Architects
Associate Vice President, Communications - Generic Pharmaceutical Association
Director, Media Relations - NYU Langone Medical Center
Website and Social Media Community Manager - Nashville Symphony
Communications Coordinator - Common Sense Media Inc.
Marketing Positions
Marketing and Public Relations Professional - The Greater Hudson Valley Family Health Center
Marketing Coordinator - Cartfelt
Marketing and Communications Manager - United Way
B2B Software Marketing Manager - GoECart
Content Marketing Coordinator - LEARLINK
Marketing Assistant Manager - Atherotech, Inc.
Quote of the Week
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"Of all of our inventions for mass communication, pictures still speak the most universally understood language."
Walt Disney
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Quote of the Week
Factoids of the Week
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More consumers prefer videos about products over videos on companies — 82.9% versus 48.9%, respectively. (Animoto)Tweet this!
Two (2) minutes is the average attention span of desktop computer user when watching a video. (YouTube)Tweet this!
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executive briefing ad
Gizmo of the Week
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ZZ Photo

is an automatic image sorting software which collates a user's entire catalog of pictures and sorts them into searchable collections. Shortcoming: Works only on Windows 7. Sorry Apple users. Read More »
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Factoids of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 55,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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