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Media Monitoring Newsletter Archives

Time-Based Ad Metrics Gain Popularity

May 2015 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
May 2015 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Financial Times / Fortune
Time-Based Ad Metrics Gain Popularity
The FT's adoption of cost-per-hour advertising substantially boosts time-based ad metrics that proponents say are more meaningful than impressions or clickthoughs. Similar types of attention-based metrics may gain greater acceptance by marketers as publishers demonstrate their benefits. Read More »
Public Relations
Entrepreneur / Brew Media Relations / Mashable
PR Tips & Tactics for Startups
Public relations can deliver substantial benefits to startups, even early-stage startups. Good PR can help emerging businesses attract talent, increase visibility, improve employee morale, impress investors and boost fundraising. Success in PR for startups requires an agency or in-house personnel knowledgeable about digital marketing including website development, content marketing, social media and PR measurement in addition to traditional skills in media relations. Read More »
CyberAlert / The Wall Street Journal
Facebooks Instant Articles May Change PR
Facebook's new Instant Articles may revolutionize publishing and change public relations along with it. By hosting entire news and feature articles produced by major news organizations on its own platform, Facebook's Instant Articles will change how content is packaged and consumed. In addition to revolutionizing publishing, the channel may change how PR creates content and works with publishers. Read More »
CyberAlert
Free and Low-Cost Press Release Distribution Services for Public Relations
While most large companies and PR agencies maintain their own media lists of press contacts or utilize fee-based services to distribute their press releases, some small organizations attempt to save costs by using free or low-cost services. The free online services argue that they can increase exposure and readership and help improve search engine rankings even if the coverage does not achieve the breadth of major paid services. Here's a list of 49 free and low-cost news release distribution services. Read More »
Marketing & Social Media
Yogi Times / CyberAlert
On the Value of Social Media Marketing Analytics
Social media analytics provide organizations data and insights needed to plan strategies, measure performance, improve tactics, and link social media marketing to key business outcomes. To understand and improve the impact of social media marketing efforts, companies must invest wisely in media monitoring and measurement. Read More »
Hootsuite / Social Media Examiner / Econsultancy
How to Succeed with Social Media Videos — the New High-Octane Marketing Tool
Photo credit: Dara Bu
Brands that ignore social media video risk missing out on a high-powered marketing tool that can reach millions of consumers. Online videos tend to attract more viewers, lead to more sharing among viewers, and deliver better ROI. Here's how brands can spread their messages with social videos. Read More »
ReelSEO / Marketing Land / Postano
Snapchat Marketing Ideas for Brands
Snapchat is one of the most successful new social media venues. Many brands are already using the mobile app to good effect in marketing. The following case studies of Snapchat marketing campaigns demonstrate the key elements for success on Snapchat: knowing your audience, reaching them at the right time, and integrating campaigns across different networks. Read More »
Write With Impact / Inc. / Social Media Examiner / LinkedIn Pulse
LinkedIn Tips: Influencer Marketing to Promote Yourself and Your Business
Photo credit: Tim Herbig
Many digital marketing and public relations professionals, especially those in B2B niches, turn to LinkedIn to post content and promote their businesses. Since LinkedIn's publishing platform is now open to all members, theoretically anyone can become a leading influencer. These tips from experts will put you on the road to becoming a leading commentator in your niche. Read More »
Other Articles to Help You
PR News
Business2Community
TheStreet.com
Business Insider
The Washington Post
Public Relations Tactics
Fast Company
NPR
LinkedIn
Conferences and Webinars
Webinar: 10 Ways to Enhance your Webinar Content, May 28 at 1 p.m. EST. Sponsored by ON24. Free
Conference: Digital PR Conference, June 1 to 3 at the Ritz-Carlton, Miami. Sponsored by PR News. Regular rate $2,350.
Conference: AMEC International Summit on Measurement, June 3 to 4 at the Hilton Stockholm Slussen. Organized by the International Association for Measurement and Evaluation of Communication. €1,231 for nonmembers for the summit and awards dinner.
Webinar: How Periscope can Revolutionize Your Social Media & Event Marketing, June 3 at 12 p.m. EST. Sponsored by Nowspeed. Free.
Conference: Pitching Boot Camp, Winning over Journalists and Bloggers in the New Media Landscape, June 4 from 9 a.m. to 5 p.m. at the PRSA Professional Development Center, New York, NY. Sponsored by the PRSA. $615 for members.
Webinar: Social Media Marketing for Brand Awareness, Customer Care and ROI, June 9 at 1 p.m. EST. Sponsored by Socialbakers. Free.
Conference: Public Relations & Communications Summit, July 20 to 21 at the Sanofi headquarters, Bridgewater, NJ. Organized by ExL Events Inc. $1895 before June 12.
Conference: Content Marketing Summit, July 30 to 31 at the LinkedIn headquarters, Mountain View, CA. Co-presented by Ragan Communications and the PRSA. Member price: $895.
Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $750 until May 15.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Senior Communications Associate - ACS
Development Manager - National Kidney Foundation
Assistant Director, Advancement Communications - Pepperdine University
Communications and Public Affairs Director - National Renewable Energy Laboratory
Officer, Communications (Health Initiatives) - The Pew Charitable Trusts
Marketing Positions
Community Outreach Coordinator - Michigan Blood
Communications Coordinator - Malama Maunalua
Marketing Coordinator - Cartfelt
Development and Events Manager - Fenner Conservancy
Digital Marketing Specialist - Hellenbrand, Inc.
Social Media/Marketing Specialist - The Evolution Store
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Quote of the Week
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"Storytelling is about two things; it's about character and plot."
George Lucas
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Quote of the Week
Factoids of the Week
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75% of executives say they watch work-related videos on business websites at least once a week. (Forbes)Tweet this!
Blogs are 63% more likely to influence purchase decisions than magazines. (Optimind Technology)Tweet this!
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Media Monitoring Winner! 14-day free trial
The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
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Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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