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Media Monitoring Newsletter Archives

Benefits of Integrating PR and SEO - and How to Do It

may 2016 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
May 2016 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Benefits of Integrating PR and SEO - and How to Do It
Integrating the efforts of PR and SEO can vastly improve overall marketing and reputation management results. The two disparate disciplines work better when they work together. Although PR and SEO have traditionally employed different methods and sometimes come into conflict, the two disciplines are more alike than many realize. Read More »
New Must-Have PR Skill: Statistics (aka Data Analytics), Now Almost as Important as Writing and Creativity
Competency in data analytics is already in high demand, and industry experts expect a significant shortage of PR and marketers with superb data analytics skills. Finding staff with those skills may become even more challenging as data analysis skills become more important to more employers in more industries and job functions. Read More »
PR Crisis Management Lessons from the Nestlé Maggi Noodle Controversy
The Nestlé Maggi PR crisis in India demonstrates several crucial public communications lessons. The controversy over allegations of lead levels in noodles proves that while facts are important, communicating them well is just as important. Read More »
How to Overcome Public Speaking Jitters and Deliver Compelling Presentations
Public speaking is a vital skill for PR and marketing pros wishing to advance their careers. If you cringe at public speaking, you are not alone. With preparation, practice and visualizing success, you can overcome fear and harness your nervous energy to deliver presentations that impress and persuade. Read More »
Overlooked Metrics that Can Improve Marketing Insights
Image source: Empower Network
The right metrics are essential to gain real insight into the impact of marketing programs. Sometimes, using only the common metrics for a given media can produce misleading results and fail to provide real understanding of the market impact and the payoff of the marketing investment. Effective measurement requires stepping back and re-evaluating metrics to determine if they fulfill their underlying business goals. Read More »
Live Streaming Video Requires Giving Up Control & Embracing the Unpredictable
Photo credit: Raimond Spekking via Wikimedia Commons
Taking advantage of the considerable benefits of live streaming video calls for a shift in mindset. Improvisations, flexibility and a willingness to accept risks, as opposed to relying on a script, are the keys to live streaming video success. Read More »
Quick Thought
To be an effective social media marketer, you first must be an attentive social media listener. Best method: a social media monitoring service. Monitor your company, brands and competitors.
Trigger Words and other Facebook Marketing Secrets
These insights from a top Facebook executive and a BuzzSumo analysis can help marketers increase organic reach on the world's largest social media platform. Perhaps most importantly, different types of content perform differently for different brands. Tracking posts and measuring reactions can reveal the strategy that works best for your brand. Read More »
Marketers Struggle to Figure Out Mobile Marketing
Most businesses appreciate the growing importance of mobile marketing, yet many are unprepared and struggling. Some businesses simply move desktop strategies to smaller screens. New research offers helpful advice and examples of mobile successes that can guide marketers as they explore the new arena of mobile marketing. Read More »
Most Viewed from Previous Issues
Media Monitoring & Measurement in a PR Crisis
Image source: Mashable
Ongoing media monitoring and measurement provides important insights to help determine how best to respond during a PR crisis. The most effective media monitoring method is an ongoing service that stores a data archive for historic perspective to help guide decision-making. Read More »
The Largest Flaw in Influencer Marketing Campaigns
Although influencer marketing is now a mainstream PR and marketing tactic, experts say the lack of measurement is a common deficiency. Influencer marketing measurement is a vital component to improve the effectiveness of campaigns and win budget approval from clients and corporate leaders. Read More »
Other Articles to Help You
Institute for Public Relations
Harvard Business Review
LinkedIn Pulse
The Hartford
Conferences and Webinars
Webinar: Evolution of Storytelling to Content Marketing, May 12 at 1 p.m. Presented by Free.
Conference: OMMA Marketing Technology Conference, May 13 at the Radisson Martinique on Broadway, New York, NY. $695 for non-members. Presented by MediaPost.
Conference: Social Video: Telling Stories at The Speed Of Scroll, May 19 at the Radisson Martinique on Broadway, New York, NY. Presented by MediaPost. $695 for nonmembers.
Conference: Gartner Digital Marketing Conference, May 17 to 19 at the Manchester Grand Hyatt, San Diego, CA. Standard price $2,850.
Webinar: Online Reputation Management: Technques Revealed, May 18 at 1 p.m. Organized by Auroa Training Advantage. $99 including recording. Sponsored by Sprinklr. Free.
Conference: 21st Annual Senior Corporate Communications Conference, May 19-20, Fordham University at Lincoln Center, New York, NY. Presented by the Conference Board. Full price $1,695.
Conference: PRSA Strategic Collaboration Conference, May 24 to 25 at Loyola University, Chicago, IL. Presented by PRSA. $795 for members.
Conference: Masters of B2B Marketing, June 1 to 3 at The Hilton Chicago. Presented by the Business Marketing Association. $1,695 for nonmembers.
Conference: Digital PR & Marketing Conference & Google for Communicators Workshop, June 6 to 8 at the Ritz-Carlton in Miami, FL. Presented by PRNews. Full access pass $2,350 by May 13.
Conference: Corporate Communicators Conference, June 6 to 8 at the University of Pittsburgh, Presented by Ragan. Standard price $1,295.
Conference: Content Marketing Summit, Jun 7 to 8 in Atlanta. Sponsored by PressPage. Standard price $995.
Conference: Insights to Action: Improving PR Performance, June 9 from 8 a.m. to 5 p.m. at the University Club in New York City. Sponsored by the Institute for Public Relations. Individual registration is $895.
Conference: SocialPro, June 20 to 21 at the Bell Harbor Convention Center in Seattle, WA. Presented by Marketing Land. All access pass: $1,395 by April 23.
Conference: Shift to Disrupt or be Disrupted, Aug. 29to 31 at Park Central Hotel, San Francisco. Sponsored by ClickZ. All access pass $1,595.
Conference: Content Marketing World, Sept. 6 to 9 at the FirstMerit Convention Center of Cleveland. Presented by the Content Marketing Institute. All access past $1,965 by May 31.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communications Officer - University of California, The Williams Institute
Digital Strategist - Arlington Economic Development
Assistant Vice President for Public Affairs - The University of Texas Health Science Center
Director of Media Relations - American Lung Association
Communications and Publications Manager - Oklahoma City Community Foundation
Communications Manager - Community Health Charities
Marketing Positions
Director of Marketing & Communications - The Everglades Foundation
Director of Marketing - Communities in Schools
Marketing Manager, Social Impact - Sesame Workshop
Marketing Manager - Arabella Advisors
Social Media Specialist - Fresh Water Systems
Marketing Specialist - Mutual Security Credit Union
Quote of the Week
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"No battle plan ever survives contact with the enemy."
Helmuth von Moltke the Elder
Prussian Field Marshal
Note: Applies to war, politics and PR crisis management
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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Posting Facebook images via Instagram increases engagement 23%. (BuzzSumo)Tweet this!
94% of executives foresee a moderate to severe shortage of digital skills. (Economist Intelligence Unit)Tweet this!
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Gizmo of the Week
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Call Recorder Apps

For PR folks and others who need to record phone interviews. Multiple vendors. Android iPhone Please follow your state laws on recording phone calls. Read More »
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 60,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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