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Media Monitoring Newsletter Archives

What Are the Essential Metrics to Evaluate PR Success?

May 2016 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
May 2016 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
What Are the Essential Metrics to Evaluate PR Success?
Image credit: Vector Open Stock
Determining which metrics to track is among the first and vital steps for PR to measure its value and contribution to the bottom line. Although the right metrics vary depending on the campaign and its goals, PR measurement experts say there are must-have metrics for every PR campaign. Read More »
Case Study: Challenges of PR Blogger Outreach & Link Building
Image credit: SEO Planter
A blogger-outreach case study reveals a blogger's surprising demand for payments in return for backlinks. If indicative of the wider blogosphere, the results could mean trouble for PR placements and link-building strategies. Read More »
Chatbots: Will PR Again Be Late to a New Communications Method?
Photo credit: Matthew Hurst via Flickr
Tech experts predict that chatbots, computer programs that can communicate with customers, are the Next Big Thing. Even if predictions about their proliferation don't come true, it's important for PR to understand the abilities and potential impact of chatbots. Read More »
The Value of Facebooks Author Tag for Writers in Corporate PR and Content Marketing
Facebook's author tag offers writers a superb method to increase their reach on the network and help publicize their personal brand. And it's not just for journalists. Some marketers believe that bloggers and authors of corporate content can take great advantage of the tag. Read More »
Is the Shine Wearing off Influencer Marketing?
Photo credit: 401(K) 2012
Although marketers eagerly seek social media influencers, many now complain about their high costs and questionable returns. While influencer marketing is unlikely to vanish, cost-conscious marketers may become more reticent to pay high fees and will make use of sophisticated tools to identify the best influencers and measure their return on investment. Read More »
Why Your Website Gets Way More Social Media Traffic than You Think
You could be getting substantially more traffic from your social media than what Google Analytics and other analytic tools are reporting. Google Analytics can't do everything. It's unable to track some referred traffic. Read More »
Research Shows Most Brands Dont Meet Consumers Expectations for Social Media Engagement
Photo credit: Chris Makarsky
Listening to customers on social media and providing timely, helpful responses is an essential aspect of customer service and public relations. Customers expect social media responses and they expect them much faster than most organizations deliver. Research shows customers will praise and patronize brands that reply promptly on social media, and castigate and abandon those that ignore their questions. Read More »
4 Ways Emotional Targeting Connects to Customers & Converts More Leads
Tapping into your customers' emotions in your marketing and educational communications can produce a special connection to your business that stimulates them to remember you and to do business with you. Read More »
Most Viewed from Previous Issues
The Panama Papers Scandal: What PR Must Do - And Quickly
Image credit: Vector Open Stock
Release of the so-called Panama Papers requires public relations teams to act swiftly to prepare for a possible PR crisis. Even companies and individuals who did nothing wrong can be named in the infamous documents and found guilty by association. It's imperative to create a crisis communications plan. Read More »
How Marketers Can Profit from the Rise of Handheld Influencers & Online Endorsements
A new generation of "handheld" influencers is at least partially replacing household names that reviewed, promoted and endorsed brands in the past. The newcomers can be potent in developing consumer trust and boosting sales. Success requires working closely with credible influencers who align with your brand and its audience. Read More »
Other Articles to Help You
Two Investing
Website Magazine
Harvard Business Review
Harvard Business Review
The New York Times
The Next Web
American Open Forum
Conferences and Webinars
Conference: PRSA Strategic Collaboration Conference, May 24 to 25 at Loyola University, Chicago, IL. Presented by PRSA. $795 for members.
Conference: Masters of B2B Marketing, June 1 to 3 at The Hilton Chicago. Presented by the Business Marketing Association. $1,695 for nonmembers.
Webinar: Crisis Management: Defending Your Brand, June 1 at 11 a.m. Eastern time. Sponsored by Sprinkler.
Conference: Digital PR & Marketing Conference & Google for Communicators Workshop, June 6 to 8 at the Ritz-Carlton in Miami, FL. Presented by PRNews. Full access pass $2,350 by May 13.
Conference: Corporate Communicators Conference, June 6 to 8 at the University of Pittsburgh, Presented by Ragan. Standard price $1,295.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Basic registration $1,395 by June 15.
Conference: Content Marketing Summit, Jun 7 to 8 in Atlanta. Sponsored by PressPage. Standard price $995.
Conference: Insights to Action: Improving PR Performance, June 9 from 8 a.m. to 5 p.m. at the University Club in New York City. Sponsored by the Institute for Public Relations. Individual registration is $895.
Conference: Integrated Marketing Summit, July 12 to 13 in New York. Presented by Ragan's PR Daily. Standard price $995.
Conference: Brand Marketers Summit, Aug. 24 to 27 at the Resort at Squaw Creek. Presented by MediaPost. $2,395 through July 25.
Conference: Content Marketing World, Sept. 6 to 9 at the FirstMerit Convention Center of Cleveland. Presented by the Content Marketing Institute. All access past $1,965 by May 31.
Conference: Summit on the Future of Communications Measurement and Social Media Measurement Conclave, Oct. 12 to 13 at the Shankhassick Farm, in Durham, NH. Presented by Paine Publishing. $575 before Aug. 1.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York, $499 by June 3.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations & Social Media Specialist - Univest Corporation of Pennsylvania
Digital Content Manager - Columbia University
Director, Issues Monitoring & Response - National Cattlemen's Beef Association
Public Relations/Social Media Manager - Acts Retirement-Life Communities
Public Relations Specialist - University of Minnesota
Manager, Media Relations - Sundance Institute
Marketing Positions
Marketing & Public Relations Coordinator - Habitat for Humanity of Collier County Inc.
Senior Marketing & Communications Director - Colon Cancer Alliance
Marketing Specialist - Better Business Bureau
Director of Marketing - College of Healthcare Information Management Executives
Director of Marketing & Media Relations - Stamford Museum & Nature Center
Marketing, Media & Communications Director - University of Saint Joseph
Quote of the Week
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"The hard way is always the right way. Never take shortcuts, except when driving home from the Hamptons."
Byron Wien
20 Life Lessons
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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36% of consumers have shamed a company on social media for poor customer service. (Sprout Social)Tweet this!
90% of our time on mobile is spent on email and messaging apps. (General Catalyst)Tweet this!
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Ted Talks of the Week
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Margaret Gould Stewart
Facebook Director of Product Design
How Giant Websites Design for You (and a Billion Others, too)
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executive briefing ad
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Questions, suggestions, or comments about this newsletter? Email us here.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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