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Media Monitoring Newsletter Archives

The Social Media Measurement Quandary - and Some Solutions

May 2016 Issue #5

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CyberAlert: Nobody Monitors and Measures the Media Better
May 2016 Issue #5
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring and measurement service, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
The Social Media Measurement Quandary - and Some Solutions
Photo credit: Véronique Debord-Lazaro
New research reveals that almost all marketers desire to measure their social media efforts, but most are unable to do measurement well. Connecting social media campaigns to key business objectives will probably remain challenging, but brands can make headway by tracking the right metrics, hiring analytically talented personnel, and employing first-class social media monitoring and measurement services. Read More »
Checklist: Selecting a Media Monitoring and Measurement Vendor
Finding a media listening and measurement service that meets the organization's needs can be an arduous task. These recommendations from industry experts can you help find a media monitoring and measurement service that meets your organization's PR, marketing and enterprise needs. Read More »
The Emotional Complexity of Viral Content
Image credit: Icerko Lýdia via Wikipedia
What causes some content to go viral while most posts are ignored? As you might suspect, emotion is a key factor, but not how you might think. New research reveals the reasons why some go viral involve more than just one emotion. Marketers who strike the right emotional chords can greatly increase their chances of viral success. Read More »
Combine Data and Storytelling to Invigorate Your Content
Data in your presentations, blog posts and media pitches can boost your credibility. However, data alone are merely meaningless numbers to most readers. With these key insights, numbers can help you establish an emotional connection with the audience and prompt readers to remember your message. Read More »
Social Media Marketing Lessons from Withering Vine
Photo credit: Franco di filippo
Withering prospects for Vine, once a preferred social media video platform, demonstrate the fickle nature of social media and offer important lessons for marketers and PR professionals. Brands that latch onto the hottest new phenomenon may lack adequate time to attain maximum marketing impact. Vine's story highlights the value of owned media and more traditional marketing channels. Read More »
Content Marketing Propels Growth of Agencies and Clients
Photo credit: Digital Ralph
Content marketing clearly increases brand recall, strengthens relationships with consumers, and leads to increased customer loyalty. Content marketing is fueling growth of PR agencies that recognize its benefits. Problem: many PR pros rely on faulty metrics to demonstrate the value of content marketing. They don't link their content marketing efforts to key business objectives. Read More »
How to Combat Comment Spam in Blogs
Photo credit: Chris Makarsky
Spam comments can overwhelm a blog. The challenge is filtering the multitude of submissions and deciding what is authentic and meaningful vs. what is useless rubbish. These tips can help blog managers separate valid comments from spammy trash. Read More »
Facebook Sees Sluggish Reaction to its New  Reactions Emoji, Limiting Social Media Measurement Value
Facebook is receiving little public response to its new emoji reactions buttons. The public's antipathy may be due to the absence of a dislike button, which Facebook considered but did not include for both valid and nonsensical reasons. Read More »
Most Viewed from Previous Issues
What Are the Essential Metrics to Evaluate PR Success?
Image credit: Vector Open Stock
Determining which metrics to track is among the first and vital steps for PR to measure its value and contribution to the bottom line. Although the right metrics vary depending on the campaign and its goals, PR measurement experts say there are must-have metrics for every PR campaign. Read More »
Case Study: Challenges of PR Blogger Outreach & Link Building
Image credit: SEO Planter
A blogger-outreach case study reveals a blogger's surprising demand for payments in return for backlinks. If indicative of the wider blogosphere, the results could mean trouble for PR placements and link-building strategies. Read More »
Other Articles to Help You
Macca PR
Business Insider
Harvard Business Review
The New York Times
Conferences and Webinars
Conference: Masters of B2B Marketing, June 1 to 3 at The Hilton Chicago. Presented by the Business Marketing Association. $1,695 for nonmembers.
Webinar: Crisis Management: Defending Your Brand, June 1 at 11 a.m. Eastern time. Sponsored by Sprinkler.
Conference: Digital PR & Marketing Conference & Google for Communicators Workshop, June 6 to 8 at the Ritz-Carlton in Miami, FL. Presented by PRNews.
Conference: Corporate Communicators Conference, June 6 to 8 at the University of Pittsburgh, Presented by Ragan. Standard price $1,295.
Conference: Content Marketing Summit, Jun 7 to 8 in Atlanta. Sponsored by PressPage. Standard price $995.
Webinar: The Video Marketing Landscape: What All B2B Marketers Need to Know, June 16 at2 p.m. Sponsored by Vidyard
Conference: Insights to Action: Improving PR Performance, June 9 from 8 a.m. to 5 p.m. at the University Club in New York City. Sponsored by the Institute for Public Relations. Individual registration is $895.
Conference: SocialPro, June 20 to 21 at the Bell Harbor Convention Center in Seattle, WA. Presented by Marketing Land. All access conference rate $1,595.
Conference: Integrated Marketing Summit, July 12 to 13 in New York. Presented by Ragan's PR Daily. Standard price $995.
Conference: Brand Marketers Summit, Aug. 24 to 27 at the Resort at Squaw Creek. Presented by MediaPost. $2,395 through July 25.
Conference: ClickZ Live, Aug. 29 to 31 at Park Central Hotel, San Francisco. Presented by ClickZ. All-access pass standard rate $1,695.
Conference: Content Marketing World, Sept. 6 to 9 at the FirstMerit Convention Center of Cleveland. Presented by the Content Marketing Institute. All access past $1,965 by May 31.
Conference: Summit on the Future of Communications Measurement and Social Media Measurement Conclave, Oct. 12 to 13 at the Shankhassick Farm, in Durham, NH. Presented by Paine Publishing. $575 before Aug. 1.
Conference: Digital Marketing World Forum, Oct. 18 to 19 at Metropolitan West, New York, $499 by June 3.
Conference: B2B Marketing Forum, Oct. 18 to 21 at the Westin Boston Waterfront. Presented by MarketingProfs. Basic registration $1,395 by June 15.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Communications Program Director - University of Notre Dame
Senior Director, Marketing & Communications - Case Western Reserve University
Director of Communications - Air Line Pilots Association, International (ALPA)
Public Relations Lecturer - Old Dominion University
Media Relations Director - American Red Cross
Director of Media Relations - Portland State University
Marketing Positions
Chief External Relations Officer - City Harvest
Director of Development, Marketing & Communications - The United Way
Marketing Specialist - Snyder Group Inc
Manager of Marketing - Seattle Sounders FC
Director of Marketing & Communications - Northwell Health
Senior Director of Marketing - State Theatre New Jersey
Quote of the Week
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"If you torture data long enough, it will confess to anything you'd like."
R.H. Coase
British economist
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Quote of the Week
The Media Monitoring & PR Measurement Dashboard Youve Dreamed of
Factoids of the Week
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Only 41% of social media marketers say they can measure their social activities. (Social Media Examiner)Tweet this!
52% of Vine's top influencers have left the platform since Jan. 1. (Markerly)Tweet this!
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Ted Talks of the Week
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Laurie Santos
Cognitive Psychologist
A Monkey Economy as Irrational as Ours
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CyberAlert Services
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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Omnibus News Feed - Worldwide news feed that aggregates news from 60,000+ news sources.
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