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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News
June 2011: Issue 2

Best PR Articles + PR Job Openings & Meetings
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This Media Monitoring Newsletter features worthwhile recent PR articles, PR & Marketing job openings and upcoming PR meetings. The newsletter is distributed by CyberAlert LLC (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.


Table of Contents
Best Recent PR & Marketing Articles
  6 Ways to Avoid a Social PR Hangover
  "Sexing Up" Client Relationships — 5 Top Tips
  10 Ways to Improve Your Blog Effectiveness
  50 Social Media Marketing Tips and Tactics
  The Basics of Social Media Measurement for Business
  A New Social Media Influence Tool
  7 Organizations Trying to Shape the Future of Social Media Measurement
  The State of Mobile ROI
  3rd Annual Survey of Media in the Wired World
  Family Business
  Crisis Communications: PR vs. Legal
  Top 10 Brands in Video: Big Names and Bigger Surprises
  How Food Superbrands Manage to Become Your Family
  The Pocket Notebooks of 20 Famous Men
  The Only Business Networking Guide You'll Ever Need
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

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Two Best Values in Media Monitoring
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6 Ways to Avoid a Social PR Hangover

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Sometimes social media campaigns can "get away from you", resulting in, well a very unpleasant experience. In 6 Ways to Avoid a Social PR Hangover, Lisa Buyer suggests come common-sense prophylactics to prevent social media gone wild.

"Sexing Up" Client Relationships — 5 Top Tipse

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Right on target for owners and staff of PR and marketing agencies, "Sexing Up" Client Relationships offers tips on how to keep clients in your shop when competitors wink at them (and competitors are ALWAYS trying to steal clients). Two keys: do good work, and demonstrate you love and appreciate your clients.

10 Ways to Improve Your Blog Effectiveness

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A corporate can be an important driver of improved branding, expanded reach, supported sales, and reduced marketing costs. 10 Ways to Improve Your Blog Effectiveness offers good tips on how to execute blogging tactics to support business goals.

50 Social Media Marketing Tips and Tactics

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At its heart, social media is essentially "sharable content", according to Jeff Bullas. 50 Social Media Marketing Tips and Tactics offers more than a few effective ways to market content and ideas to a global audience through blogs, YouTube, Twitter, Facebook, Linked-In, and Slideshare. You might also want to take a look at a complementary article by Jeff Bullas: 10 Ways to Launch and Promote a Product Using Social Media.

The Basics of Social Media Measurement for Business

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Using diagrams to illustrate a few key concepts, The Basics of Social Media Measurement for Business provides a well-organized approach to understand how to integrate social media measurement into business measurement. The novel concept: measuring social media outcomes and results beyond social media channels — that is, measuring the effect of social media on specific business metrics and outcomes.

Announcing a New Social Media Influence Tool

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Business parody often flops, but not Announcing a New Social Media Influence Measurement Tool. The "Potemkin Score" is a more than funny send-up of newfangled metrics for social media. Aside: why is there so much angst about the accuracy of social media measurement? Advertising and direct marketing campaigns have been around for decades — and measurement data on them is still questionable.

7 Organizations Trying to Shape the Future of Social Media Measurement

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Katie Paine details the 7 Organizations Trying to Shape the Future of Social Media Measurement. What's really needed is a government commission, don't you think? Organizations that want to shape the future of social media measurement should lobby now to be represented on those standards organizations.

The State of Mobile ROI

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Lots of interesting data in The State of Mobile ROI, like only a third of marketers have a mobile strategy and "mobile still doesn't measure up as important to most marketers." 25% of marketers using mobile advertising say it isn't meeting expectations. Ah, the bleeding edge can be a rough place!

3rd Annual Survey of Media in the Wired World

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The Society of New Communications Research and Middleberg Communications produced the 3rd Annual Survey of Media in the Wired World with some interesting results. To wit: 75% of journalists use Facebook and 69% use Twitter as a tool to assist in reporting; 95% of journalists believe that social media can be a reliable tool for sourcing stories. And there's more.

Family Business

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Anyone 2nd generation owner of a "small business" — in fact, any small business owner — can learn from the key ideas of Family Business, Richard Edelman's take on how to succeed in heading a family-owned business.

Crisis Communications: PR vs. Legal

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Don't even think about asking how an op-ed piece on crisis communications by an author from Seattle appeared in the Huntington News (WV). Nonetheless, Celeb Handlers, Gate Keepers Do Disservice to Their Clients, Need Crisis Communications Help provides savvy analysis of the value of PR counsel over legal advice during a crisis. Key quote: "Crisis situations get out of control when the lawyer, agent or publicist responds like a gate guardian and slams shut the doors."

Top 10 Brands in Video: Big Names and Bigger Surprises

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Video is a powerful, but often overlooked, PR and promotion tool. Top 10 Brands in Video: Big Names and Bigger Surprises offers case studies (learning tools & templates) of successful use of video promotion and PR on video sharing sites such as YouTube. One emerging problem: video clutter even greater than TV ad clutter.

How Food Superbrands Manage to Become Your Family

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Family? Are you kidding me? They're just products! But, then again, why do you keep buying the same ones over and over again? If you've ever wrestled with the issue of "brand loyalty" or "corporate reputation", you'll want to peruse How Food Superbrands manage to Become Your Family. Interesting factoid: Brain scans show that we use the same part of our brains to recognize both brands and family.

The Pocket Notebooks of 20 Famous Men

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The Pocket Notebooks of 20 Famous Men documents the extraordinarily useful habit among famous and successful men of sedulously recording events and ideas in a pocket notebook. A confession from Bill Comcowich, CEO of CyberAlert: "For my entire career I've tried and failed to keep a single notebook to make a written record of business meetings, phone conversations, ideas, etc. I'll try again. You should too."

The Only Business Networking Guide You'll Ever Need

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You've heard it over and over — you gotta network to get ahead. But how? The Only Business networking Guide You'll Ever Need suggests solid personal and business networking strategies and methods. If you implement everything in this article, you'll become a first-rate networker. Lunch?


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PR Meetings, Seminars, White Papers

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WhitepaperPR Measurement: Creating the Return on Your Marketing Investment, available from Business Wire

WhitepaperYou Like This: The Facebook Marketing Guide, available from makeuseof.com

F.R.E.E. WebinarHow eBay's corporate blog has given the public a seat at the company's management table, sponsored by Ragan, will be held on June 10 from 11am-12:15pm CT.

F.R.E.E. WebinarThe Death and Life of Journalism: How PR and Press Can Work Together in the New Media Era, sponsored by CommPRO.biz, will be held on June 10 at 1pm ET.

F.R.E.E. WebinarThe Communicators Guide to the Social Media Spectrum, sponsored by CommPRO.biz, will be held on June 17 at 1pm ET.

WebinarThe definitive branding webinar for PR practitioners, sponsored by PR Daily, will be held on June 22 from 2pm-3:15pm CT. Cost to register is $99 for members; and $119 for non-members.

MeetingB2B Forum 2011, sponsored by MarketingProfs, will be held June 13-15, in Boston, Ma. Cost is $1,690.

F.R.E.E. MeetingVirtual Career Fair, sponsored by PR Week, will be held June 14 at 11am ET.

MeetingFrom Engagement to ROI, sponsored by Social Media Results, will be held June 14, in London. Cost is £1098 + VAT.

MeetingThe Future of Digital Marketing 2011, sponsored by Econsultancy, will be held June 15 in London. Cost is $650.

MeetingDigital Media Conference, sponsored by Digital Media Wire, will be held June 17, in Arlington, Va. Cost is $499 if you register before June 1.

Meeting2nd Annual Life Sciences Forum on Social Media Regulations and Compliance, sponsored by the Center for Business Intelligence, will be held June 21-22 in Alexandria, Va. Cost to attend is $2,095.

MeetingThe Corporate Social Media Summit, sponsored by Useful Social Media, will be held June 21-22 in New York, NY. The cost for a Standard Pass is $1,800 + VAT.

MeetingB2B Summit 2011, sponsored by MarketingSherpa, will be held September 26-27 in Boston OR October 24-25 in San Francisco. The cost to attend is $1,390 if you register before June 10.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 15-18, in Orlando, FL. The cost for members is $1,025, if you register before August 26; and $1,325 for non-members.


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Download Media Monitoring: The Complete Guide
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PR & Marketing Job Openings


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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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