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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
left edge left margin June 2012: Issue 2
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After last week's issue that focused on self-help articles, the articles in Media Monitoring News this week return squarely to one of our core subjects - social media monitoring and measurement with articles on sentiment analysis, data storytelling in social media metrics, misleading social media metrics and pros/cons of media measurement dashboards. Among the 17 articles this week are a checklist to review before a media interview and the ingredients of a successful online video. An important "heads up" article explains the emerging issue of organizations monitoring employee use of social media. The article on the Forbes magazine model of "contributed content" has significant implications for public relations. There's also a link to the biggest single collection of marketing infographics ever. Our just-for-fun item is a marriage proposal in the form of a grand musical. Enjoy!

  Editor: William J. Comcowich
CyberAlert, Inc.
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Table of Contents
Best Recent PR & Marketing Articles
  Sentiment in Social Media [Video with Slides]
  At What Cost? Justifying a Media Monitoring Service
  The Truth about Social Media Measurement and Marketing Dashboards
  Social Media and Its Associated Risks
  The 10 Most Misleading Social Media Metrics
  Data Storytelling: The Art and Science of Social Media Metrics
  Social Demographics: Who's Using Today's Biggest Networks [Infographic]
  20 Reasons to Switch to Google+ [Infographic]
  Gartner Predicts Huge Rise in Monitoring of Employees' Social Media Use
  What the Forbes Model of Contributed Content Means for Journalism
  Media Interview Checklist
  10 Mandatory Ingredients of Online Video Content (Part 1)
  8 Great Marketing Infographics
  PR People: Please Take This Quiz before You Send Out Another Press Release
  Say What? PR Slang Defined
  A Super-Efficient Email Process
  The Adorable "Lip-Dub" Marriage Proposal
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

CyberAlert Broadcast Monitoring
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Sentiment in Social Media [Video with Slides]


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A vendor of sentiment analysis software actually explains in some detail the limitations of his own software. Sentiment in Social Media, a 5-minute video presentation with slides by Ken Catlin of Lexalytics, is maybe the best single exposition of the difficulty of analyzing social media posts for tone or sentiment with software - or, for that matter, with humans. Look at the real live examples of cynicism, sarcasm, double negatives, multiple meanings and other statements tough to analyze for sentiment. Three cheers for Ken Catlin to help us all better understand the difficulties in analyzing emotional tone and sentiment. [Note: To run video, click on the thumbnail under "Videos" labeled "Sentiment" in Real World Data Collection.]

At What Cost? Justifying a Media Monitoring Service

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As a media monitoring service, we at CyberAlert have long contended that subscribing to a media monitoring service is less expensive than doing it yourself. MediaVantage, a competitor of sorts, has put some math to that contention. At What Cost? Justifying a Media Monitoring Service calculates the cost of staff hours to monitor manually vs. the cost of a media monitoring subscription service. According to the calculations, CyberAlert's All-in-One Media Monitoring Service for Online News + Broadcast News + Social Media at $389/mo is 90% less expensive than having a staffer at the lower end of the pay scale do the work manually. Bonus: CyberAlert is more comprehensive and has more management features than any D-I-Y approach. Apologies for overt promotion. We couldn't resist. And we promise not to do it very often.

The Truth about Social Media Measurement and Marketing Dashboards

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The title makes it seem like The Truth about Social Media Measurement and Marketing Dashboards is an expose. It's not. In fact, it's a detailed and levelheaded examination of the pros and cons of marketing dashboards — including five lessons for navigating marketing dashboard success. The lessons are equally applicable to both marketing and public relations.

Social Media and Its Associated Risks

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The comprehensive report on Social Media and Its Associated Risks comes not from a PR, marketing or communications firm. It comes from an accounting firm - and it contains important insights like:
  • More than three-quarters (76%) of respondent companies do not have a clearly defined social media policy.
  • More than half (61%) of respondents indicated their organizations do not have an incident management plan to help them deal with instances of fraud and/or privacy breaches.

The 10 Most Misleading Social Media Metrics

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"There is a big problem with all these social media numbers that are soooo important to the success of your business-many don't mean squat." That's an opening quote from The 10 Most Misleading Social Media Metrics. Author Marcus Sheridan examines why some popular social media metrics (likes, tweets, shares) aren't worth a bucket of warm s__t - but that was from a different era. You may vehemently disagree, but at least you should know the opposing viewpoint.

Data Storytelling: The Art and Science of Social Media Metrics

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The antithesis of the typical online article, Data Storytelling: The Art and Science of Social Media Metrics eschews bullet point analysis and, instead, looks at how best to visualize data and offers thoughtful and complete answers to key questions: What is data story telling? Which pieces of social media data are most relevant? What does data context mean and why is it important? How do you package the data to tell the story? Best quotes: 1) "All data matters. Capture all. Analyze less." 2) "Less data. More story." Or, as we propound: "Less data. More insight."

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Social Demographics: Who's Using Today's Biggest Networks [Infographic]

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User demographics vary greatly among the major social networks. Social Demographics: Who's Using Today's Biggest Networks serves up data about the networks that most any PR or marketing practitioner will find useful in determining where to focus social media efforts and budget.

20 Reasons to Switch to Google+ [Infographic]

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Wondering if Google+ is worth your time? Mostly aimed at consumers but also useful for communications professionals, 20 Reasons to Switch to Google+ makes a cogent case for the special features in Google's "little" social network of 100+ million users.

Gartner Predicts Huge Rise in Monitoring of Employees' Social Media Use

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Interestingly, the very first commercial customer of the CyberAlert Media Monitoring service was a credit card company, wanting to monitor the Internet for security leaks by employees. Even more interestingly, CyberAlert identified a potentially disastrous leak (a server password) within the first five days of monitoring. Today, fewer than 10% of companies monitor their employees on social media. That's about to change. Gartner Predicts Huge Rise in Monitoring of Employees' Use of Social Media reports on current use of monitoring and predicted types of monitoring in the near future. It's an important emerging issue that all PR pros need to monitor. (Just a slight pun.) Expect more than a little controversy.

What the Forbes Model of Contributed Content Means for Journalism

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For a mainstream publication like Forbes, "contributed content" means articles not written by staff journalists - and lately Forbes Online has published a ton of it. Forbes has assembled a stable of "contributors" who are subject-matter experts and who all seem to write well. Each contributor has his/her own blog under the Forbes banner. Remarkably, the contributed content is devoid of obvious promotion. The benefits to Forbes are easily measured - substantially more content and a doubling of online audience in one year. It may well be a transformational publishing model. What the Forbes Model of Contributed Content Means for Journalism reveals exactly how the system works and examines the downsides of this model. It's a very interesting article with some fairly obvious implications for public relations. Want more on the subject? Is Forbes the Model for a Digital-First Media Entity in GigaOm looks at Forbes as a model for other mainstream publications.

Media Interview Checklist

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So you got your client an interview with an influential journalist or TV program. Media Interview Checklist offers an excellent framework for laying the groundwork for a successful interview including setting specific objectives (along with the key phrases to carry out the objectives), audience determination, fact checking, potential questions and more. One more thing to add: determine the objective of the interviewer. Bill O'Reilly almost certainly has different interviews goals than Katie Couric or Morley Safer.

10 Mandatory Ingredients of Online Video Content (Part 1)

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Online video is now a proven PR and marketing tool. It's amazing how some amateurs can so beautifully "ring the bell" on video productions for YouTube and other video sharing sites - and equally amazing how some professionals produce video bombs. If you're planning on a PR or marketing video, 10 Mandatory Ingredients of Online Video Content (Part 1) is mandatory reading to help increase your chances of success - even though the article contains only 5 of the 10 mandatories. Anxiously awaiting Part II.

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Omnibus News
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8 Great Marketing Infographics

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Author Michael Brenner evidently collects marketing infographics like baseball cards. 8 Great Marketing Infographics certainly contains considerable, thought-provoking information and insights. My favorite: Storytelling vs. Corporate Speak by Lou Hoffman. Runner Up: The Noob Guide to Online Marketing uses a "wheel of fortune" to display just about every type of online marketing and public relations activity, along with the most appropriate applications of each. It's hard to read, but just click on the graphic to blow it up (from Unbounce, it's original source.) In case you didn't know, "noob" is the contraction of "newbie", a newcomer or someone who is inexperienced. The alternate definition - derived from video games — is "to get lucky", which may be the intended definition here. Reference: Urban Dictionary.

Dear PR People: Please Take This Quiz before You Send Out Another Press Release

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Blogger B. L Ochman couches her message as a 26-question quiz in Dear PR People: Please Take This Quiz before You Send Out Another Press Release. Her message: don't send bloggers (or journalists for that matter) press releases that aren't relevant. Actually, it's not a bad list of do's and don'ts for pitching bloggers. P.S. She loves her dog BenBeans and she hates when PR people assume she's a man.

Say What? PR Slang Defined

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All professions have their own inner sanctum language - terms that make little sense to outsiders, but are well known by the cognoscenti. Say What? PR Slang Defined explains the meaning of 18 slang PR terms.

A Super-Efficient Email Process

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Most of us, including yours truly, waste gobs of time on email - far more than we should. A Super-Efficient Email Process outlines strategies to effectively cope with the minute-by-minute onslaught of email. Main strategy: bulk process email at scheduled times during the day and then turn off Outlook while you do other work. My added suggestion: pay for the most effective spam filter you can find to reduce the amount of email you need to process.

The Adorable "Lip-Dup" Marriage Proposal

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Our just-for-fun item of the week is The Adorable "Lip-Dub" Marriage Proposal. Watch Isaac propose to Amy with a 5-minute Busby Berkeley lip-sync musical involving dozens of friends and family - and get tickled by listening to Amy giggle throughout. The grand finale? She says "Yes!".


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Two Best Values in Media Monitoring
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PR Meetings, Seminars, White Papers

F.R.E.E.Virtual Conference - Social Media Marketing, sponsored by MarketingProfs, will be held June 8.

Meetinginfo360 Conference & Expo, will be held in New York, NY on June 12-14. Cost to attend is $1,195 for the gold pass.

MeetingThe Corporate Social Media Summit, will be held in San Francisco, CA on June 19-20. The cost to attend is $1,800.

MeetingThe Taste of Tech, sponsored by PR Week, will be held June 21-22 in New York, NY. The cost to attend is $1,295.

MeetingIABC World Conference, sponsored by IABC, will be held June 24-27 in Chicago, IL. Cost to attend is $1,700 for members and $2,100 for non-members.

MeetingNew Realities: Campus Coverage and the Media, will be held June 27-29 in Washington, DC. The cost to attend is $695.

MeetingAllFacebook Marketing Conference, will be held June 28-29 in San Francisco, Ca. The cost to attend is $599.

MeetingPR & the Media, sponsored by PR Week, will be held July 3 in London. Cost to attend is 250 (+ VAT 300) if registered before June 8.

MeetingPRSA Midwest Conference, sponsored by PRSA, will be held July 19-20 in Chicago, IL. Cost to attend is $200.

MeetingSES San Francisco, sponsored by ClickZ, will be held August 13-17 in San Francisco, Ca. The cost to attend is $2,795. Early bird rates are available.

MeetingExplore!, sponsored by Social Media Explorer, will be held August 16-17 in Minneapolis, MN. Price to attend is $250.

MeetingMeeting - B2B Marketing Summit, sponsored by MarketingSherpa, will be held August 27-30. The cost to attend is $1,695.

MeetingPR Best Practices Summit, sponsored by Ragan Communications, will be held September 10-11 in Washington, DC. The cost to attend is $795 for members; the cost for non-members is $545.

MeetingPRSA International Conference, sponsored by PRSA, will be held October 13-16 in San Francisco, Ca. The cost to attend is $1,275 for members, $1,575 for non-members.

MeetingSocial Media Strategies Summit, will be held October 23-25 in Boston, Ma. The cost to attend is $1,595.

PR AwardsDigital PR & Social Media Awards 2012, sponsored by PR Daily. Deadline without penalty is June 22; July 13 with penalty. Finalists will be announced September 19.

PR AwardsPR News Digital PR Awards. Submission deadline is July 13. Event to be held in Washington, DC in October.

PR AwardsPR News 15 to Watch. Submission deadline is August 17. Event to be held in Washington, DC in December.

PR AwardsSNCR Excellence in New Communications Awards, sponsored by Society for New Communications Research. Submission deadline September 7; no extensions granted. The cost to enter is $75.

WebinarPR Agency New-Business Generator Workshop, sponsored by Bulldog Reporter, will be held July 13 from 1pm -5pm ET. The cost to attend is $695.

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PR & Marketing Job Openings


The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.

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Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services


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NEWS MONITORING
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CyberAlert 5.0 - local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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CyberAlert TV - broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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ONLINE SOCIAL MEDIA MONITORING
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BlogSquirrel - blog monitoring service monitors 7+ million new postings each day in 75+ million blogs worldwide.
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CyberAlert VDO - monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Netpinions - consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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