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Monitoring Library

Media Monitoring News Archives

CyberAlert: Nobody Monitors and Measures the Media Better
June 2012: Issue 5
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Media Monitoring News this week includes important contributions from two professional associations. First is a glossary of terms on media measurement from AMEC and, then, WOMMA serves up its recommendations on disclosure in social media. Twitter is the focus of a set of articles explaining how best to utilize Twitter for promotion, how to measure Twitter, and how to generate better content for Twitter.
Articles on the legal implications of social media include the issues involved in moderating "comments" on your site.
Finally, our self-help articles examine the art and discipline of listening - something few of us do really well.
  Editor: William J. Comcowich
CyberAlert, Inc.
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Featured Article of the Week:

The Truth about Engagement

iMedia Connection
Many journal articles expound on measuring "engagement" - and, often, simply reiterate the obvious. The Truth about Engagement takes a step back and focuses on the neuroscience of engagement and how it applies to digital marketing. It defines "engagement" as most people recognize it in their personal (not digital) lives and examines what happens in the brain when we are "actively engaged." It then ties the brain science back to digital applications for business.
Table of Contents
Best Recent PR & Marketing Articles
  50 Shades of Social Media Measurement Tools
  A Buyers' Guide to Social Media Management Software
  Carma PR Measurement Tips
  [Media Measurement] Glossary - Plain Speaking
  Six Types of Social Media User
  The 10 Most Important SEO & Social Media Tactics of 2012
  Social Media: 5 Legal Risks to Your Company
  The WOMMA Guide to Disclosure in Social Media Marketing
  The Thankless Job of Online Comments Moderator
  12 Keys to Success on Twitter
  20 Ideas for Things You Can Tweet Right Now
  20 Top Twitter Monitoring and Analytics Tools
  9 Slimy Sales Tricks that Work
  The Discipline of Listening
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
Media Monitoring Service — 14-Day F.R.E.E. Trial

Omnibus News

50 Shades of Social Media Measurement Tools

Marketing Land
Given the plethora of social media monitoring, measurement and management tools, the software space can be confusing. Aside from the headline reference to the "hot" book of the month, 50 Shades of Social Media Measurement provides a superb framework to categorize the different tools. Just pick one tool from each category. Unfortunately, the article does not identify the top software offerings in each category, probably because the article was written by an employee of a software tool company.

A Buyers' Guide to Social Media Management Software

Social Media Explorer
If you're planning to buy one of the social media software tools, what characteristics and features should you be looking for? A Buyer's Guide to Social Media Management Software by Chuck Hemann offers a sound approach to evaluating software tools before purchase.

Carma PR Measurement Tips

PR News
Carma International, one of the preeminent media analysis services, provided PR News with a weekly measurement tip. Carma PR Measurement Tips aggregates the weekly tips. Each contains a worthwhile insight.

[Media Measurement] Glossary - Plain Speaking

AMEC
In rapidly evolving business functions like media measurement, defining commonly-used terms can be a helpful exercise to be sure everyone is, so-to-speak, on the same page. The International Association for the Measurement and Evaluation of Communication (AMEC) has assembled the very useful Glossary - Plain Speaking defining terms, slang and acronyms specific to media measurement and analysis.

Six Types of Social Media User

Panorama
Not everyone approaches social media with the same perspective. Aimia, a loyalty-management firm, has unveiled a new segmentation model that analyzes trust and control as drivers of 6 distinct social media personas. Six Types of Social Media User succinctly describes each of those personas ranging from very active to near totally passive.

The 10 Most Important SEO & Social Media Tactics of 2012

Venture Beat
With staff time usually the limiting factor in "doing" social media, how do you use your limited number of hours to get the biggest bang in social media? The 10 Most Important SEO and Social Media Tactics of 2012 highlights the high-priority tasks to achieve social media success.

Social Media: 5 Legal Risks to Your Company

Practical eCommerce
PR and marketing staff in major companies have multiple staff lawyers telling them the legal risks of any particular PR or marketing activity, and dictating why they can't do something from a legal perspective. But small companies have little access to legal counsel. Social Media: 5 Legal Risks to Your Company outlines potential legal landmines in social media that every company should be aware of and skirt.

Try Our No-Risk F.r.e.e Trial

The WOMMA Guide to Disclosure in Social Media Marketing

Word-of-Mouth Marketing Association
Back in the day, the scandal involved radio disc jockeys receiving "payola" for playing certain songs. Today, some bloggers accept "inducements" for plugging certain products or services. In light of the Federal Trade Commission (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising, WOMMA leadership developed The WOMMA Guide to Disclosure in Social Media Marketing. WOMMA proposes guidelines for ethical practices by both marketers and social media writers/publishers. It's a thoughtful analysis of the issues with detailed recommendations that are likely to become accepted standards.

The Thankless Job of Online Comments Moderator

AdWeek
Do you have a "comments" function on your web page? You need to patrol the comments to be sure they aren't opening you to legal liability such as defamation or copyright infringement or plain nutty diatribes. As explained in The Thankless Job of Online Comments Moderator, it's a difficult and draining assignment requiring daily attention. The importance of the task must be fully understood before launching a community site.

12 Keys to Success on Twitter

Jeff Bullas
Success on Twitter requires planning and thoughtful implementation of the plan. 12 Keys to Success on Twitter includes more than the obvious approaches to achieving success on Twitter including the suggestions to "tweet multimedia content" and "automate Twitter content distribution."

20 Ideas for Things You Can Tweet Right Now

eReleases.com
Running out of ideas of what to tweet? 20 Ideas for Things You Can Tweet Right Now can be used as an idea-generator.

20 Top Twitter Monitoring and Analytics Tools

Panorama
Although the article is a few months old, 20 Top Twitter Monitoring and Analytics Tools examines a wide range of software tools to measure your corporate presence on Twitter, providing some feel for what exactly each tool measures. The wide range of metrics used by the various tools is quite startling and argues for the need for measurement standards for social media.

9 Slimy Sales Tricks that Work

Open Forum (American Express)
Ahem, of course you'd never use them, but you undoubtedly would just like to know the 9 Slimy Sales Tricks that Work in PR and marketing communications including the use of "exclusive", "free", "urgency" and "scarcity."

The Discipline of Listening

Harvard Business Review
Even though we're reluctant to admit it, most of us are distracted listeners - thinking about something else while listening half-heartedly, maybe even multitasking. The Discipline of Listening by Ram Charan contends that most of us can master the art of disciplined listening. The article eschews the conventional advice on good listening and, instead, offers four techniques to empathetic listening including "pan for the nuggets" and "consider the source" and his or her frame of reference. If you want to be a doubly-good listener (by reading a second article), take a look at 7 Rules of Listening, Really Listening from Business Insider. It focuses on listening well during emotional conversations.

Two Best Values in Media Monitoring

PR Meetings, Seminars, White Papers

Online Media Measurement CourseSocial Media Measurement and Evaluation, sponsored by WebMetrics Guru and the University of California - Irvine, begins June 25. The cost to register is $625.
F.r.e.e. eBookA Practical Guide to Killer Marketing Content, offered by HubSpot.
MeetingPR & the Media, sponsored by PR Week, will be held July 3 in London. Cost to attend is £250 (+ VAT £300) if registered before June 8.
MeetingMarketing World 2012, sponsored by Frost & Sullivan, will be held July 16-18 in Boston, Ma. The cost to attend is $2,995.
MeetingPRSA Midwest Conference, sponsored by PRSA, will be held July 19-20 in Chicago, IL. Cost to attend is $200.
MeetingSES San Franciscon, sponsored by ClickZ, will be held August 13-17 in San Francisco, Ca. The cost to attend is $2,795. Early bird rates are available.
MeetingExplore!, sponsored by Social Media Explorer, will be held August 16-17 in Minneapolis, MN. Price to attend is $250.
MeetingB2B Marketing Summit, sponsored by MarketingSherpa, will be held August 27-30. The cost to attend is $1,695.
MeetingPR Best Practices Summit, sponsored by Ragan Communications, will be held September 10-11 in Washington, DC. The cost to attend is $795 for members; the cost for non-members is $545.
MeetingSocial Media Boot Camp for Corporate Communicators, sponsored by Ragan Communications, will be held September 28 in Washington, DC. The cost to attend is $495 for members and $645 for non-members.
MeetingPRSA International Conference, sponsored by PRSA, will be held October 13-16 in San Francisco, Ca. The cost to attend is $1,275 for members, $1,575 for non-members.
MeetingDMA 2012, sponsored by Direct Marketing Association, will be held October 13-18 in Las Vegas, NV. The cost to attend is $1,899 if registered before June 29.
MeetingSocial Media Strategies Summit, will be held October 23-25 in Boston, Ma. The cost to attend is $1,595.
Meeting7th Annual SNCR Symposium and Awards Gala, will be held November 9 in Menlo Park, Ca. The cost to attend is $495.
PR AwardsDigital PR & Social Media Awards 2012, sponsored by PR Daily. Deadline without penalty is June 22; July 13 with penalty. Finalists will be announced September 19.
PR AwardsPR News Digital PR Awards. Submission deadline is July 13. Event to be held in Washington, DC in October.
PR AwardsPR News 15 to Watch. Submission deadline is August 17. Event to be held in Washington, DC in December.
PR AwardsSNCR Excellence in New Communications Awards, sponsored by Society for New Communications Research. Submission deadline September 7; no extensions granted. The cost to enter is $75.
WebinarProve PR's Value With Metrics That Matter to Your Senior Leaders, sponsored by PR News, will be held June 27 at 1:30pm ET. Cost to attend is $359.
F.r.e.e. WebinarPRWeek Dashboard Virtual Event, sponsored by PRWeek, will be held June 28, starting at 11am ET.
F.r.e.e. WebinarCrisis Communications Best Practices, sponsored by Thomson Reuters, will be held July 3 at 9am ET.
WebinarPR Agency New-Business Generator Workshop, sponsored by Bulldog Reporter, will be held July 13 from 1pm -5pm ET. The cost to attend is $695.

PR & Marketing Job Openings

The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Communications Specialist — City of Sugar Land
Global Marketing Communications Manager — BASF
Corporate Senior Public Relations Manager — PerkinElmer
Director, News and Information Bureau — DePaul University
Manager, Public Relations — Cable One
Director of Marketing and Public Relations — Kalamazoo Symphony Orchestra
Director, Public Affairs — Cox Communications
Sr. Corporate Media Relations Manager — The Nature Conservancy
Director of Public Relations — CentraState Healthcare System
Marketing and Public Relations Manager — Princeton University
Marketing Positions
Director of Marketing and Public Relations — Kalamazoo Symphony Orchestra
Communications Officer — Web/Social Media — Hartford Foundation for
Public Giving

Marketing Specialist — Alaskan Brewing Co.
Sales/Marketing Professional — La Vida Llena Life Care Retirement Community
Marketing and Public Relations Manager — Princeton University
Marketing & Communications Specialist — Rebuilding Together
Healthcare Marketing Professionals — Geisinger Health System
Digital Media Marketing Manager — Presbyterian Intercommunity Hospital
Fall Digital & Social Media Intern — P4 Strategy Group

Best of Previous Issues

Determining Your Media Monitoring Needs
Print News Monitoring Vs. Online News Monitoring
Broadcast Monitoring for TV & Radio News
Selecting a Social Media Monitoring Service
F.r.e.e & Low-Cost News Release Distribution Services

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ONLINE SOCIAL MEDIA MONITORING
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