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Media Monitoring News Archives

Social Media Monitoring: 7 Ways PR & Marketing Can Use It More Effectively

June 2014 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
June 2014 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

Social Media Monitoring: 7 Ways PR & Marketing Can Use It More Effectively

Germin8
Social Media Monitoring: 7 Ways PR & Marketing Can Use It More Effectively ffffff
Courtesy of opensource.com
There's more to social media monitoring than counting mentions of your company or brand. Social media monitoring delivers a gold mine's worth of data and insight about competitors, customers and consumers. To take advantage of the media data, review these seven under-utilized social media monitoring applications that can significantly benefit PR and marketing strategies. Read More »
Public Relations

Apple's Rule-Breaking PR Tactics, and Why They're Successful

Inc.com
Apples Rule-Breaking PR Tactics, and Why Theyre Successful ffffff
Courtesy of Yoshikazu Takada
Apple routinely gives the press wrong information to throw them off the scent of news or products. It's an approach that keeps consumers excited about products — and also puts competitors at ease. Though it breaks traditional PR rules, it works for Apple. If you have a strong enough product or service, breaking the standard media relations rules can deliver stellar results. Read More »

Brand Journalism: Developing Content for Owned Media that Generates Earned Media

MediaSource
Brand Journalism: Content for Owned Media that Generates Earned Media ffffff
Courtesy of PRCA
More brands are turning to brand journalism strategies rather than rely on press kits and pitches to get their story into earned media. As brand journalists, PR pros take on the role of both reporter and producer. The goal: create content that can be published on brand-owned sites, but can also attract coverage from local and national news media. Read More »

Pricing PR Services: Tips for Agencies & Freelancers

Knowledge Center
Pricing PR Services: Tips for Agencies & Freelancers ffffff
Courtesy of Steven Depolo
For PR agencies and freelancers, there's more to pricing than hourly rates and putting unit prices next to each service. How you charge customers for a service — and the way you position the service — impact client decisions. Consider these pricing tips and models to find the "sweet spot" where perceived value, actual value and profit intersect. Read More »

Can PR Use Instagram as a Crisis Communications Tool?

NY Mag
Can PR Use Instagram as a Crisis Communications Tool? ffffff
Courtesy of Cornelia Griggs
In most any type of communication, images and videos attract and persuade audiences more effectively than text alone. Crisis communication is no different. Celebrities and other high-profile individuals are taking to Instagram to manage their reputations following a crisis, and there are several reasons why they're seeing positive results. Read More »
Marketing& Social Media

Highlights: Mary Meeker's 2014 Internet Trends Report

KPCB
Marketing & Social Media Highlights from Mary Meekers 2014 Internet Trends Report ffffff
Courtesy of KPCB
Mary Meeker delivered her annual Internet trends report this week. The 164-slide presentation aggregates data and insights from a wide range of sources and offers Meeker's projections on media consumption, data analysis, mobile trends, marketing and more. We highlight some of the major trends that affect marketing and social media. Read More »

Social Media Marketing Hacks: How to Improve Business Results on Nearly Every Network

Social Media Today
BSocial Media Marketing Hacks to Improve Business Results on Nearly Every Network ffffff
Did you know you can embed call-to-action buttons directly into Facebook posts? All social media networks contain "hacks" that, when implemented, can help increase engagement and drive traffic to your website. We assembled some of the best-kept social media secrets on every major network. Read More »

25 Ideas for Your Next Blog Article

Sarke Media / LinkedIn
25 Ideas for Your Next Blog Article ffffff
Courtesy of Celestine Chua
At some point, all business blog writers experience the dreaded "what-do-I-write-about" syndrome. As a remedy, we've assembled a list that offers ideas for blogging topics, as well as places to look and questions to ask to spark ideas of your own. Read More »

Demystifying the Fine Art of Guest Blogging: A Comprehensive Guide

CyberAlert Guest Blog by Rohan Ayyar
Demystifying the Fine Art of Guest Blogging: A Comprehensive Guide ffffff
Courtesy of Dennis Skley
Guest blogging still works, and will continue to work — provided you do it correctly. In this comprehensive guide on guest blogging, Rohan Ayyar offers tips on finding blogs to host your articles, connecting with influencers and pitching guest posts to publications. Read More »

FTC Proposes Cracking Down on Data Brokers to Protect Consumer Privacy

FTC / The New York Times
FTC Proposes Cracking Down on Data Brokers to Protect Consumer Privacy ffffff
The Federal Trade Commission is calling on Congress to protect consumer privacy from data brokers — companies that analyze consumer information and sell it for marketing purposes. In a 110-page report released this week, the FTC requested transparency and accountability legislation to protect consumers' privacy. As this issue develops, companies should expect to see growing privacy concerns among consumers. Read More »

Outside-the-Box SEO: Turn a Link-Building Program into a Content Strategy

SEM Rush
Outside-the-Box SEO: Turn Link-Building Strategy into Content Strategy ffffff
Courtesy of Mainfish
After Google punished Gael Breton for black hat SEO methods, he took an atypical approach to link-building. Rather than focus on building links, Breton focused on developing content. Not only was the strategy white hat; it also elevated the website's ranking and drove traffic much more effectively than any black hat, link-planting method could. Read More »
More Articles We Like
Conferences and Webinars
2014 IABC World Conference, hosted by the International Association of Business Communicators, will be held June 8 in Toronto, Canada. The cost to attend is $1,430 for members and $1,795 for non-members.
AMEC International Summit on Measurement, hosted by the International Association for the Measurement and Evaluation of Communication, will be held June 11 in Amsterdam. The cost to attend is €1,027 for members and €1,177 for non-members.
Webinar: Is Paid Search Failing You?, hosted by Marketing Mojo, will be held June 12.
The Corporate Social Media Summit, hosted by Useful Social Media, will be held June 16 in New York, NY. The cost to attend is $1,795.
Webinar: Lead Scoring: The Science of Marketing, hosted by Act-On Software, will be held June 24.
PRSA International Conference, hosted by the Public Relations Society of America, will be held Oct. 12 in Washington, DC. The cost to attend is $1,195 for members and $1,495 for non-members.
White Papers and eBooks
Fortune 500 CMOs Share Their Priorities and Challenges for 2014. Mass Relevance. Learn how over 200 Fortune 500 CMOs execute their marketing strategies, and what they think are the biggest challenges and priorities for 2014.
10 Essential Facts about Engagement - The Only Marketing Outcome that Matters. DailyBreak Media. This white paper will help you to better define engagement, see what trends are emerging and understand how to drive engagement for your brand.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"I've learned that you shouldn't go through life with a catcher's mitt on both hands. You need to be able to throw something back."
Maya Angelou
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Quotes of the Week
Share Your Success Stories
Factoids of the Week
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The average article reaches half of its total social referrals in 6.5 hours on Twitter, and in 9 hours on Facebook. (SimpleReach)Tweet this!
Mobile advertising now accounts for 11% of all Internet advertising — a 47% growth since 2009. (PwC)Tweet this!
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Factoids of the Week
Omnibus News Feed
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Media Monitoring 2014:
The Ultimate Guide
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
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