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Media Monitoring News Archives

Panda 4.0: How It Changes PR Strategies

June 2014 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
June 2014 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Article

Panda 4.0: How It Changes PR Strategies

SEO Roundtable / Rock the Status Quo / Search Engine Watch
Panda 4.0: How It Changes PR Strategies ffffff
Google's Panda 4.0 update to its search engine algorithm hurt the rankings of many websites — most notably, press release sites. Public relations professionals may need to make changes to their content and press release strategies so they comply with the new algorithm. To maintain a strong SEO presence, organizations must assure that their websites are free of duplicate content. That includes press releases that have been repurposed into blog posts, infographics and slide decks. Read More »
Public Relations

8 Big Reasons PR Pitches Go into the Media's Trash Bin

12 Most / Business Wired
8 Big Reasons PR Pitches Go into the Medias Trash Bin ffffff
Courtesy of Kevin Gessner
Depending on the publication, topic and journalist's preferences, it's sometimes difficult to pinpoint why certain pitches fall flat. But journalists do agree on a number of different PR mistakes that are likely to land your pitch in the Spam or Trash folder. If your PR pitch contains one of these errors, you might as well send it directly to the journalist's trash bin. Read More »

3 Approaches to Influencer Marketing: 'To,' 'Through' and 'With'

CyberAlert / Social@Ogilvy
3 Approaches to Influencer Marketing: To, Through and With ffffff
Courtesy of Scott Maxwell
Influencer marketing delivers earned media, which is what consumers trust most. There are three approaches to influencer marketing: marketing to influencers, marketing through influencers and marketing with influencers. By coordinating efforts, PR and marketing can develop strong relationships with influencers and transform customers into brand advocates. Read More »

The Most Valuable Advice from 2014 Commencement Speeches

CyberAlert
The Most Valuable Advice from 2014 Commencement Speeches ffffff
As millions of college graduates turned their tassels this month, they heard real-world lessons and advice from some the most influential people in business, politics and entertainment. No matter how long ago you received your degree, words from successful people are always worth heeding. We assembled some of the best extracts from this year's graduation speeches. Read More »
Marketing& Social Media

Guide to Using Memes in Marketing and Social Media

Marketing Land / Who Is Hosting This
Guide to Using Memes in Marketing and Social Media ffffff
Courtesy of KPCB
When employed correctly, memes can be surprisingly effective in PR and marketing. Attaching brand messages to already-trending memes can help audiences remember and relate to the brand. The results: more engagement and higher reach. Review these examples from brands that have successfully leveraged memes for marketing, along with tips on using memes. Read More »

eBooks: A Start-to-Finish Guide for Successful Publishing

Jeff Bullas / Bubble Cow / CoSchedule
eBooks: A Start-to-Finish Guide for Successful Publishing ffffff
eBooks are a proven marketing method, especially for B2B companies. The key to a successful eBook is to both inform and entertain (info-tain) the targeted audience; yet many eBooks miss the mark and address topics of near-zero interest to their customer base. Marketers must develop a strategy and implementation plan from the eBook's beginning stages all the way through to its promotion. Read More »

How NOT to Cause Marketing Content Fatigue

Adrienne Erin
How NOT to Cause Marketing Content Fatigue ffffff
When you publish content for search engines instead of real, living people, you run the risk of inducing content fatigue in your audience. Smart marketers differentiate their content using these four strategies to answer their audience's questions and deliver content they want. Read More »

9 Marketing Metrics Better Than Page Views

CyberAlert
9 Marketing Metrics Better Than Page Views ffffff
If your marketing strategy revolves around page views, you're measuring success based on what are likely flawed assumptions and data. Though page views have some utility, other metrics more accurately reveal marketing and business performance. The marketing metrics we share here offer more conclusive and telling information than page views. Read More »
More Articles We Like
Conferences and Webinars
Webinar: Innovative Ways PR Can Harness the Video Storytelling Power of YouTube, Instagram, Vimeo and Vine, hosted by Bulldog Reporter, will be held June 12. The cost to register is $299.
Webinar: 11 Steps to Analyze Data for Campaign Performance, hosted by StrongView, will be held June 19.
The Corporate Social Media Summit, hosted by Useful Social Media, will be held June 16 in New York, NY. The cost to attend is $1,795.
SES Atlanta, hosted by Search Engine Watch, will be held July 9 in Atlanta, GA. The cost to attend is $695.
Content Marketing World 2014, hosted by Content Marketing Institute, will be held Sept. 8 in Cleveland, OH. The cost to attend is $1,295.
PRSA International Conference, hosted by the Public Relations Society of America, will be held Oct. 12 in Washington, DC. The cost to attend is $1,195 for members and $1,495 for non-members.
White Papers and eBooks
7 Tips on Handling a Social Crisis. NetBase. Download this eBook and find out about using tools that analyze social data, why it's important to get comfortable with qualitative analysis, and the benefits of finding real-time opportunities to promote your brand.
Smart Marketer Vol. 1: Brand Protection. Turn. Learn how to keep your brand safe while running cost-effective campaigns, and how to maximize reach and scale while avoiding undesirable contexts.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"80% of success is about showing up."
Woody Allen, actor, director and screenwriter
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Quotes of the Week
Share Your Success Stories
Factoids of the Week
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55% of page visitors spend fewer than 15 seconds actively on a webpage. (Chartbeat)Tweet this!
43% of marketers have a mobile-optimized blog — a 28% increase from last year. (Social Media Examiner)Tweet this!
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Factoids of the Week
Omnibus News Feed
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Media Monitoring 2014:
The Ultimate Guide
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
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