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Media Monitoring News Archives

NYT Just Published One of the Best Pieces of Sponsored Content Ever

June 2014 Issue #3

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CyberAlert: Nobody Monitors and Measures the Media Better
June 2014 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
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Featured Articles

NYT Just Published One of the Best Pieces of Sponsored Content Ever

CyberAlert
NYT Just Published One of the Best Pieces of Sponsored Content Ever ffffff
PR and marketing writers who need guidance on developing sponsored content: look no further than a recent paid post in The New York Times. Titled "Women Inmates: Why the Male Model Doesn't Work," the article is a superb example of how to write sponsored content that informs and entertains — and still sells. It's sponsored by none other than the popular Netflix original, "Orange Is the New Black." We've outlined five major reasons why the piece of native advertising serves as a worthy advertorial case study. Read More »

Choosing a Social Media Monitoring Service: Core Requirements vs. Bells and Whistles

CommPRO.biz
Choosing a Social Media Monitoring Service: Core Requirements vs. Bells and Whistles ffffff
Courtesy of EFF
The significant growth of social media monitoring tools has resulted in dozens of services with shiny features like sentiment analysis, real-time analysis and flashy graphs. These features can be helpful, but they aren't what communications professionals should focus on. PR and marketers must search for a service that delivers conversations, market insight and potential leads. Read More »
Public Relations

PR Firms Promise to Comply with Wikipedia Rules

CyberAlert / CommPRO.biz
PR Firms Promise to Comply with Wikipedia Rules ffffff
Courtesy of Johann Dreo
The relationship between PR and Wikipedia has been a rocky one. But a statement of principles signed by several of the largest public relations firms may finally mend the relationship. PR firms promise to better understand and comply with Wikipedia's guidelines that prevent them from editing entries without going through the proper channels. Read More »

Pitching via Social Media: Acceptable or Not? Survey Offers Answer

March PR / Indiana University
Pitching via Social Media: Acceptable or Not? Survey Offers Answer ffffff
A survey called "The American Journalist in the Digital Age" found that 60% of journalists use social media for story ideas, and 80% use social networks to promote themselves and their work. From these findings, we can imply that journalists won't reject a PR person's social media pitch if it fits what they're looking for. Read More »

Does Your Press Release Follow AP Style? 9 Rules for PR

CyberAlert
Does Your Press Release Follow AP Style? 9 Rules for PR ffffff
Writing a press release in AP style wins the respect of the media and saves them the hassle of editing and rewriting. Mastering the 500-page "AP Stylebook" — which is updated every year — can take quite a bit of time and effort, so we've highlighted the most important AP style points that are often flubbed in PR-produced copy. Read More »

What Journalists Can Teach PR about Writing Content

Social Marketing Writing
What Journalists Can Teach PR about Writing Content ffffff
Courtesy of Moyan Brenn
When in Rome, do as the Romans do. As PR pros write more stories that are published without vetting by journalists or their editors, PR must adapt journalism's methods and best practices to produce work that meets the media's standards. Read More »

Does Pay-for-Placement PR Work?

The Wall Street Journal / AdAge / Steve Farnsworth / HB Agency
Does Pay-for-Placement PR Work? ffffff
PR brings great value to companies. But can that value be measured — and billed — in the form of placement alone? Opponents of pay-for-placement say no, but some companies are making pay-for-placement PR work — especially with the advent of native advertising. What do you think? Read More »

How Should Online Reputation Managers Deal with Trolls? Just Starve Them

Guy Kawasaki / OnlineReputation.com / John White
How Should Online Reputation Managers Deal with Trolls? Just Starve Them ffffff
Courtesy of Marcy Leigh
All brands see their fair share of trolls. As reputation managers, PR and social media management must learn how to ignore or deflect trolls. When trolls aren't getting the attention they crave, they'll take their complaints elsewhere. Read More »
Marketing& Social Media

Product Placement: Not Just for Big Brands in Movies

LiveScience / The Houston Chronicle
Product Placement: Not Just for Big Brands and Movies ffffff
While the use of product placement is most popular in high-cost movies, TV shows and video games, local businesses and smaller brands can look to other venues to use the strategy effectively. There are several product placement opportunities available for small businesses, including community events, local TV and radio, and local theater productions. Read More »

Taking Measurement to the Next Level: Contextual and Predictive Analysis

Marketing Profs
Taking Measurement to the Next Level: Contextual and Predictive Analysis ffffff
Organizations must unlock the value of media monitoring and measurement by transforming data into meaningful insights — and act on those insights to improve products, services and customer satisfaction. This two-tiered approach requires honing in on individual conversations and stepping back for a bigger-picture view to find patterns. Both approaches provide telling insights brands need to take action. Read More »

Turn Thank-You Pages into Sales Opportunities

Wordstream
Turn Thank-You Pages into Sales Opportunities ffffff
Courtesy of Chris Piascik
The "Thank-You" page is often an afterthought, sometimes designed by technical staff. But the Thank-You page — where customers are taken after completing a conversion — should be viewed as the most immediate opportunity for continuing engagement with a customer and for starting/continuing the process of building customer loyalty. Megan Marrs explains best practices for turning Thank-You pages into opportunities for more conversions. Read More »

Title Tag Techniques that Boost SEO and Drive Traffic

Search Engine Watch
PR and marketing cannot overlook the value of title tags. The metadata enable both search engines and consumers to find content and products more efficiently. A website's title tag should clearly describe the content it contains — while giving users a reason to click on it. Read More »

Beyond Social Media Buttons: 8 Tips to Boost Content Distribution

Social Media Examiner
Beyond Social Media Buttons: 8 Tips to Boost Content Distribution ffffff
Distribution — not content — rules content marketing. Just sticking social media buttons on a post doesn't guarantee readers will share it. Social sharing is an art, and marketers who adopt proven distribution practices will get their content in front of the right audiences. Read More »
More Articles We Like
Conferences and Webinars
Go Inbound Marketing 2014, presented by Element Three, will be held June 19 in Indianapolis, Ind. The cost to attend is $350.
Webinar: How to Set the Goals That Will Accelerate Your Video Marketing Success, presented by Wistia, will be held June 26.
Webinar: What's Next in Social Media Relations: Emerging Best PR Practices, hosted by Bulldog Reporter, will be held June 26. The cost to register is $299.
SES Atlanta, hosted by Search Engine Watch, will be held July 9 in Atlanta, GA. The cost to attend is $695.
Social Fresh East 2014, hosted by Social Fresh, will be held July 16 in Orlando, Fla. The cost to attend is $897.
Affiliate Summit East 2014, presented by Affiliate Summit, will be held Aug. 10 in New York, N.Y. The cost to attend is $549.
SMX East 2014, presented by Search Marketing Expo, will be held Sept. 30 in New York, N.Y. The cost to attend is $1,595.
PRSA International Conference, hosted by the Public Relations Society of America, will be held Oct. 12 in Washington, D.C. The cost to attend is $1,195 for members and $1,495 for non-members.
White Papers and eBooks
The Profit-Driven Marketer: A Strategic Guide. Think with Google. This guide explains the three pillars of profit-driven marketing — recognizing value, targeting outcomes and capturing demand — and explores how to use them to your strategic advantage.
Beyond the "Like": Social Media Tracking, Testing & Targeting. ClickZ. In this session, gain insight on ad types and bid strategies, testing social media campaigns, and the importance of proper social media measurement and tracking plans.
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Marketing Positions
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Quote of the Week
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"Brands are built on what people are saying about you, not what you're saying about yourself."
Guy Kawasaki
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Quotes of the Week
Media Monitoring Hat Trick 3-for-1 ad
Factoids of the Week
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40% of YouTube's traffic comes from mobile devices. (Google)Tweet this!
When forced to create an account prior to conversion, 30% of consumers abandon their carts. (Christian Holst)Tweet this!
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Factoids of the Week
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Media Monitoring 2014:
The Ultimate Guide
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Services
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CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service monitors 55,000+ online news sources in 250+ languages each day.
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Netpinions - Consumer discussion / word-of-mouth / buzz monitoring service monitors 100,000+ online message boards, forums, and Usenet news groups.
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BlogSquirrel - Blog monitoring service monitors 7+ million new postings each day in 190+ million blogs worldwide.
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CyberAlert TV - Broadcast news tracking service monitors closed caption text of news broadcasts on all national news networks & channels plus all local TV stations in Top 100 U.S. markets.
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Twitter & Facebook - Monitor your key words in all Twitter tweets and all Facebook public posts.
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CyberAlert VDO - Monitoring of consumer-generated video clips in 200+ online video sharing and news sites.
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Services
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