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Media Monitoring Newsletter Archives

How PR Can Win the Support of C-Level Executives

June 2015 Issue #1

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CyberAlert: Nobody Monitors and Measures the Media Better
June 2015 Issue #1
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Wakefield Research / CyberAlert
How PR Can Win the Support of C-Level Executives
Photo credit: PRPB via Wikimedia Commons
Many C-level executives fail to understand the importance of their role in effective public relations. It's incumbent on PR to educate senior management on how they can enhance PR efforts. By establishing goals and quantifying results, PR departments can help decision-makers understand the benefits of PR campaigns and win a "seat at the table" with on-going access to top-level management. Read More »
Public Relations
Top 10 Worst Pitching Mistakes
Photo credit: Chris & Karen Highland
Journalists and bloggers quickly delete carelessly-prepared pitches. Avoiding all-too-common pitching mistakes increases chances of placing your story—and building long-term relationships with journalists. Read More »
PR News / Chartered Institute of Public Relations / CyberAlert
Todays Most Important PR Skills - and Needed New Expertise
Writing and media relations remain requisite skills for public relations. To rise above the field and succeed in a digital environment, however, the most valued PR professionals master digital techniques and analytical skills such as social media monitoring, web analytics, and PR measurement. Read More »
Twitter / Medium / CNBC
Fraudulent Twitter Accounts: PR Problem & Solutions
Photo credit: International Siasat
Imposter accounts on Twitter can cause serious PR problems for individuals, organizations and brands. To minimize the problem of fake accounts, Twitter verifies accounts of key individuals and brands in high-profile areas. Organizations and brands can identify masqueraders by conducting searches for their company and brand names within Twitter. Simple technique: search Twitter for @[name]. Then report the imposters to Twitter. Read More »
Marketing & Social Media
Econsultancy / Social Media Examiner / Business 2 Community
How Brands Succeed at Instagram Marketing
Photo Credit: Social Media Examiner
Brands targeting teen-agers and 20-somethings would be well advised to seriously consider Instagram. The tips we've assembled from social media marketing experts can help you grow your Instagram followers and get your branded images and video in front of more millennials. Read More »
Social Media Examiner / eMarketer
Should Brands Pin Their Marketing Plans to Pinterest?
Photo credit: Pinterest
Although Pinterest lacks the large user base of other social media networks, it offers substantial advantages to marketers. The photo-based network offers access to users who are inclined to visit company websites and complete purchases. Many brands have avoided Pinterest due to its limited advertising formats and less than stellar data. They may wish to reconsider the network as it strives to improve its advertising and marketing options. It also now provides more robust user data. Read More »
Social Media Examiner / CMO / Huffington Post
How to Get Better at Measuring Social Media ROI
Photo credit: Intel Free Press
Though marketers are improving measurement techniques and abilities,the task of measuring how social media contributes to ROI remains challenging. To measure the impact of social media campaigns on the company's financial results, businesses must develop methods that trace customer response from social media activities. Read More »
Combatting Online Ad Fraud - a Mammoth Issue for Marketers & Media
Photo credit: InfoNIAC
Online ad fraud remains a pervasive and costly problem for marketers. By one estimate, marketers will lose about $6.5 billion to ad fraud this year. Advertisers as well as online media sites must make concerted efforts to combat the problem. Here are some recommendations about what businesses can do. Read More »
Other Articles to Help You
Kleiner Perkins Caufield Byers
Social Media Examiner
The New York Times
Fast Company
The New York Review of Books
The New York Times
IT Business Edge
USA Today
Conferences and Webinars
Webinar: How Periscope Can Revolutionize Your Social Media & Event Marketing, June 3 at 12 p.m. EST. Sponsored by Nowspeed. Free.
Conference: Pitching Boot Camp, Winning over Journalists and Bloggers in the New Media Landscape, June 4 from 9 a.m. to 5 p.m. at the PRSA Professional Development Center, New York, NY. Sponsored by the PRSA. $615 for members.
Workshop: Storytelling with Data, Session 1: June 8 to 12 from 9 a.m. to 5 p.m at Boston University. $1350 for professionals; $650 for students.
Webinar: Social Media Marketing for Brand Awareness, Customer Care and ROI, June 9 at 1 p.m. EST. Sponsored by Socialbakers. Free.
Webinar: How to Build Visibility, Trust and Collaboration with Intelligence Aggregation Systems, June 10 at 12 p.m. Eastern time. Sponsored by Aurora WDC. Free.
Webinar: Prioritizing and Succeeding with Video on Facebook, June 10 at 3 p.m. Eastern time. Sponsored by Social Flow. Free.
Conference: 2015 Corporate Communicators Conference, June 15 to 17 at Northwestern Medicine, Prentice Women's Hospital. Presented by Ragan Communications. Standard price: $1945.
Conference: Public Relations & Communications Summit, July 20 to 21 at the Sanofi headquarters, Bridgewater, NJ. Organized by ExL Events Inc. $1895 before June 12.
Conference: Content Marketing Summit, July 30 to 31 at the LinkedIn headquarters, Mountain View, CA. Co-presented by Ragan Communications and the PRSA. Member price: $895.
Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $750 until May 15.
Conference: SMX East, Sept. 29 to Oct. 1 at the Jacob Javits Convention Center. Sponsored by Search Engine Land. $1595 for an all-access pass by July 25.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Associate Director of Media and Public Relations - Scripps College
Public Information Manager - American Red Cross
Community Relations and Development Specialist - Heartland Family Service
Senior Account Executive - Waggener Edstrom
Media Communications Assistant - The CauseWay Agency
Director of External Media Relations - Elizabeth City State University
Marketing Positions
Digital Acquisition Manager (remote position) - Best Friends Animal Society
Manager, Marketing Communications - Keep America Beautiful
Content Specialist, Alumni Relations - Indiana University
Marketing Account Coordinator - True Blue Communications
Digital Content Marketing Specialist - Hawk Ridge Systems
Marketing Officer - Pima Federal Credit Union
Quote of the Week
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"To listen well is as powerful a means of communication and influence as to talk well."
John Marshall
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Quote of the Week
Factoids of the Week
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92% of marketers say social media is important to their business. (Social Media Examiner)Tweet this!
Blogs are 36% of executives say their CEO either "does not care" or "cares little" about the company's reputation on social media. (Polaris B)Tweet this!
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Omnibus News Feed
Gizmo of the Week
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Now on Tap

Google just introduced a game-changing search feature within its mobile Android OS. NoT (awful acronym!) runs in conjunction with any opened app on a phone or tablet and searches through the app's data. Bottom line: NoT delivers contextual search results from within any mobile application. Read More »
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Factoids of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 55,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
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CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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