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Media Monitoring Newsletter Archives

Live Streaming Video: PR's Great New Opportunitys

June 2015 Issue #2

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CyberAlert: Nobody Monitors and Measures the Media Better
June 2015 Issue #2
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Sparksight / Upraise
Live Streaming Video: PRs Great New Opportunity
Photo credit: Qamarset
Live online streaming video represents the next great opportunity for public relations. Agencies and client organizations that are early adopters will gain a competitive advantage by positioning themselves as the go-to resource in streamed video for employees, the press, investors, customers and consumers. Read More »
Public Relations
Mesure Média / CyberAlert
Crisis Management: Benefits of Monitoring and Measuring Negative News & Social Media Mentions
Photo credit: Mobiapps Experts
Although some PR pros may disdain negative media coverage and social media mentions, monitoring and measuring negative mentions aids in constructing proper PR crisis prevention and management strategies. Social media listening for unflattering coverage is especially valuable for identifying emerging crises, quelling developing crises, and developing the best crisis response strategies. Read More »
PRCG | Haggerty / BBC / 5W Public Relations
Crisis Management: FIFA Scandal Spotlights Sponsorship Risks & Dilemmas
Photo credit: Entertainment Management Online
The FIFA corruption scandal illustrates the risk of sponsoring events, teams, celebrities and programs — and the need for brands to prepare to respond to crises caused by the sponsored organizations. World Cup sponsors are walking a fine line in the FIFA corruption scandal. If they remain involved in the event, they may suffer PR damage through association with the soccer organization. If they drop sponsorship, they forfeit a branding bonanza. Read More »
ZenithOptimedia / TopRank Online Marketing
Media Consumption Trends Boost PR Placement Opportunities
Photo credit: CMD News
People are spending more time consuming information online and less time reading or viewing traditional media, especially newspapers. Researchers predict that trend to continue. Rather than bemoaning the demise of traditional earned media, PR can take advantage of new opportunities presented by owned media and content marketing in social media. Read More »
Marketing & Social Media
Elements of Top Marketing Campaigns - Money and Metrics
Photo credit: Guilford Meetup
An analysis of the best marketing campaigns reveals several key takeaways for marketers: The best marketing campaigns were larger and tracked more metrics, especially hard metrics, than other campaigns. Although most businesses lack the budgets of large global brands, they can gain the benefits of increasing their measurement capabilities by tracking both hard metrics like sales and revenues and soft metrics like social media buzz to determine the most effective and cost-efficient marketing channels. Read More »
Social Media Examiner / Business2Community /Ad Week
10 Tips for Succeeding at Facebook Marketing
Photo credit:
Because Facebook remains the granddaddy of social media networks, it's important for B2C marketers to learn everything they can about Facebook marketing. These tips and tricks from leading experts will help you gain fans, boost engagement and ultimately attract and retain customers through Facebook marketing. Read More »
Mary Meekers Internet Report Reveals Key Digital Marketing Trends
Photo credit: Pabak Sakar
The comprehensive 2015 Internet Trends report from Mary Meeker of Kleiner Perkins Caufield & Byers, a leading venture capital organization, offers a wealth of data and insights for marketers. We've distilled the extensive report into key nuggets that highlight major trends — some expected and some surprising. Read More »
Ad Week
Instagram Introduces Targeted Marketing Solutions
Photo credit: Jam Project
Instagram has opened its doors to marketers with its "Shop Now" buttons and other marketing formats that let users shop outside the app or take other actions directly from an ad, such as signing up on a website or downloading an app. Instagram's new advertising and shopping options will likely attract the attention of marketers targeting the youth demographic. Its wealth of user data and Facebook-enabled ability to target audiences could help it become an ecommerce juggernaut. Read More »
Other Articles to Help You
Institute for Public Relations
Buffer Social
The New York Times
The New York Times
Harvard Business Review
PRSA Tactics
Travelers Insurance
Conferences and Webinars
Webinar: 3 Tactics for Creating SEO-Friendly Content, June 10 at 12 p.m. Eastern time. Sponsored by Act-On. Free.
Webinar: How to Build Visibility, Trust and Collaboration with Intelligence Aggregation Systems, June 10 at 12 p.m. Eastern time. Sponsored by Aurora WDC. Free.
Webinar: How to Empower your Workgroup with Self-Service Visual Analytics, June 10 at 10 a.m. Eastern time. Sponsored by Logi Analytics. Free
Webinar: Influencer Management 411, June 11 at 1 p.m. Eastern time. Presented by Market Wired. Free.
Webinar: Prioritizing and Succeeding with Video on Facebook, June 10 at 3 p.m. Eastern time. Sponsored by Social Flow. Free.
Conference: 2015 Corporate Communicators Conference, June 15 to 17 at Northwestern Medicine, Prentice Women's Hospital. Presented by Ragan Communications. Standard price: $1945.
Webinar: Building Consensus with Executives, June 16 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Tips for Using Data and Automation to Improve the Customer Experience, June 23 at 2 p.m. Sponsored by Silverpop. Free.
Webinar: How Integrating MarTech and AdTech Changes Everything, June 25 at 1 p.m. Eastern time. Sponsored by Turn. Free.
Conference: Public Relations & Communications Summit, July 20 to 21 at the Sanofi headquarters, Bridgewater, NJ. Organized by ExL Events Inc. $1895 before June 12.
Conference: Content Marketing Summit, July 30 to 31 at the LinkedIn headquarters, Mountain View, CA. Co-presented by Ragan Communications and the PRSA. Member price: $895.
Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $750 until May 15.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Director of Communications - U.S. Global Leadership Coalition
Public Information Officer - Scion Staffing
Director of Communications and Development - United Way
Public Relations Associate - Andrea & Associates
Director of Development and Communications - Brooklyn Kindergarten Society
Public Relations Specialist - Shriners Hospitals for Children
Public Relations Account Manager - Casey's Cupcakes
Community Outreach Coordinator - Boys & Girls Clubs of Utah County
Marketing Positions
Digital Marketing Manager - Net Impact
Senior Disaster Program Manager - American Red Cross
Senior Project Manager - Siegel+Gale
Marketing Strategist - Nationwide Children's Hospital
Marketing Assistant/Content Specialist - The Stellar Group
Quote of the Week
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"Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time."
Thomas A. Edison
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Quote of the Week
Factoids of the Week
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54% of B2B marketers have generated leads from social media. (CMO)Tweet this!
Only 24% of brands say they do social listening. (DashBurst)Tweet this!
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Omnibus News Feed
The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 55,000+ online news sources in 250+ languages each day.
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a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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