spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer spacer
spacer cyberalert Nobody Monitors and Measures Media Better top-right-corner
edge margin margin edge
edge spacer spacer margin edge
spacer spacer

Media Monitoring Newsletter Archives

Dark Money Political Contributions Pose PR Risks to Corporations

June 2015 Issue #3

spacer spacer spacer spacer spacer spacer spacer spacer spacer
Follow this link if this email is not displaying correctly.
CyberAlert: Nobody Monitors and Measures the Media Better
June 2015 Issue #3
CyberAlert: Nobody Monitors and Measures the Media Better
cc0000 ffffff
Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
Dark Money Political Contributions Pose PR Risks to Corporations
Photo credit: Common Blog
Anonymous corporate political contributions threaten our democracy as amounts of "dark money" campaign donations grow exponentially, many political commentators warn. Lack of transparency in corporate contributions also threatens corporate reputation. Without clear and open disclosures, shareholders cannot know if corporate executives are working in their best interests and the company increases its risk of a public relations crisis. Read More »
Public Relations
Econsultancy / Forbes
The Way to Supercharge PR & Marketing through Influencers
Photo credit: Scott Maxwell
Influencer marketing can be a powerful tool in reaching and persuading consumers. Identifying true influencers requires more than simply spotting people with large social media followings. For a successful influencer marketing campaign, you must find the social media aficionados who have in-depth expertise and who command the respect of their followers. Read More »
CyberAlert / Forbes
The Symbiosis of PR and SEO: Working Together to Achieve Better Results
Photo credit: Entertainment Management Online
Boundaries between PR and SEO have blurred, causing the functions to blend or even merge. The importance of search engine rankings for website traffic means SEO is now an essential part of effective PR. Conversely, the importance of quality content, developing relationships and placement content for publication means effective PR is vital to optimize search engine rankings. To be most effective, PR needs SEO and SEO needs PR. Read More »
Will PR Measurement Become Mainstream?
Photo credit: frankleleon
More PR agencies and other key stakeholders recognize the value of media monitoring and measurement, according to a new survey. A campaign by an international association (AMEC) seeks to convince the uninitiated about the importance of media measurement to demonstrate the value of PR in meeting corporate goals. Read More »
The Impact of Native Advertising on PR
If current trends continue, native ads could become a go-to corporate positioning and marketing tactic for many brands. Even as companies and not-for-profit organizations adopt the use of paid content that resembles editorial content, traditional PR and media relations will continue to survive and probably thrive. In fact, many PR departments and agencies are well-positioned to create and craft sponsored content stories for their companies and clients. Read More »
Business Wire
Best Practices for Writing & Distributing Earnings Releases
The earnings release is a pivotal PR tool for communicating with journalists and investors. The best earnings releases are comprehensive, precise and convincing. Following best practices outlined in a new white paper by a leading newswire service can help assure that your release is widely distributed, read, understood and creates the most favorable possible impression. Read More »
Marketing & Social Media
How Marketers and Publishers Can Make Native Advertising Successful
Photo credit: Chris Potter
Native advertising continues to grow robustly and generate marketing successes for many brands. Some sponsored content, though, misses the mark because it looks and reads like traditional advertising rather than the editorial content it is supposed to resemble. If publishers and marketers don't produce high quality native ads with transparent labeling, the entire native advertising category may be endangered as consumers feel manipulated and become increasingly cynical. Read More »
American Express Open Forum / Arkadin Collaboration Services /
10 Tips for Effective Conference Calls
Photo credit: Highways Agency
Conference calls are a common and valuable tool in PR, marketing and many other business functions. However, technical snafus and mortifying accidental revelations are not uncommon during webinars and conference calls. Thorough preparation of content and advanced checks of technical functions can ensure that your teleconference is well-organized, productive and glitch-free. Read More »
Greenlight / Horizon Media
Should You Use Live Streaming Apps Periscope or Meerkat for Marketing & PR?
Photo credit:
More marketers plan to use live streaming apps Meerkat or Periscope. But how much are consumers interested in live streaming on Twitter? New surveys reveal how consumers and marketers feel about the new apps - and provide clues to how companies and not-for-profit organizations can best use live streaming for marketing and PR. Tip: Think education and entertainment at the outset. Read More »
Other Articles to Help You
Institute for Public Relations
Business Wire
The New York Times
The New York Times
Communications Conversations
The Atlantic
iMedia Connection
The Washington Post
The Muse
Conferences and Webinars
Webinar: Building Consensus with Executives, June 16 at 3 p.m. Sponsored by the PRSA. Free for members.
Webinar: Tips for Using Data and Automation to Improve the Customer Experience, June 23 at 2 p.m. Sponsored by Silverpop. Free.
Webinar: How Integrating MarTech and AdTech Changes Everything, June 25 at 1 p.m. Eastern time. Sponsored by Turn. Free.
Webinar: Contextual Marketing 101: How Marketers Should be Using Real-Time Data Today, June 25 at 1 p.m. Eastern time. Sponsored by Message Systems. Free.
Conference: Public Relations & Communications Summit, July 20 to 21 at the Sanofi headquarters, Bridgewater, NJ. Organized by ExL Events Inc. Standard rate $2,095.
Webinar: Tweet Smarter, June 24 at 1 p.m. Eastern time. Sponsored by Hub Spot. Free.
Webinar: Creating Smarter Content for Bigger Results, July 14 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Big Data in Motion Summit, July 23 at 1 p.m. Eastern time. Presented by Integration Developer News. Free.
Conference: Content Marketing Summit, July 30 to 31 at the LinkedIn headquarters, Mountain View, CA. Co-presented by Ragan Communications and the PRSA. Member price: $895.
Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $850.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. $1,195 for PRSA members before Sept. 18.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Public Relations Manager - American College of Radiology
Executive Speechwriter - California State University
Fund Development Coordinator - Live Violence Free
Communications & Marketing Manager - Saint John's University
Director of Communications and Marketing - Aldo Leopold Nature Center
Coordinator, Social Media and Communications - University of Houston - Clear Lake
Vice President for Communication, Marketing and Advancement - Alabama A&M University
Marketing Positions
Senior Campaign Manager - Leukemia & Lymphoma Society
Development Coordinator - Memphis Symphony Orchestra
Development Coordinator - Kokua
Trade Show Marketing Coordinator - Universal Electronics
Assistant Director of Marketing - University of North Dakota
Marketing Coordinator - Aerotech, Inc.
Quote of the Week
rule spacer
"Act as if what you do makes a difference. It does."
William James
spacer rule
Quote of the Week
Factoids of the Week
rule spacer
70% of marketers think wearables are more hype than substance. (Greenlight)Tweet this!
Mobile app store revenues worldwide will reach $76.5 billion in 2017. (Statista)Tweet this!
spacer rule
Omnibus News Feed
Gizmo of the Week
rule spacer


AnewsTip helps PR pros create media lists of journalists and bloggers who have previously mentioned their brand or competitors on Twitter. Read More »
spacer rule
Factoids of the Week
The 2014 Measurement Handbook for PR, Marketing and Social Media
spacer cc0000
cc0000 spacer
Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 55,000+ online news sources in 250+ languages each day.
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
bottom edge
© Copyright 2015, CyberAlert LLC All Rights Reserved.
Foot of Broad St., Stratford, CT 06615
Phone: 800-461-7353 ~ Email:
spacer cc0000
spacer edge
spacer spacer spacer
top rule
side rule side margin margin side margin side rule
side rule side margin
Client Services: |  Client Log-In |  Free Trial Request |  Partnerships/Resellers |  Agency Discounts |  Non-Profit Discounts | 

Media Monitoring Services: |  Online News Monitoring |  Print Monitoring/Clipping |  Broadcast Monitoring |  Social Media Monitoring Worldwide News Feed |  Executive News Briefing |  Industry Topics |  Social Video Monitoring |  Twitter Monitoring |  Facebook Monitoring |  Blog Monitoring |  TV News Monitoring |  Message Board Monitoring |  Consumer Discussion Monitoring |  Media Monitoring Dashboard |  Omnibus News | 

Media Measurement Services: |  Media Measurement |  PR & Publicity Measurement |  Press Release Tracking |  Social Media Measurement & Analysis |  Media Measurement Dashboard | 

Special Features & Services: |  Monitoring with Human Editing |  Rush Delivery |  Important Stories Filter |  Same Story Exclusion Filter |  Clip Analysis for Measurement | 

Resources: |  Press Room/Media Releases |  Media Monitoring Newsletter |  CyberAlert Blog |  Media Monitoring Applications |  White Papers |  Success Stories |  PR Job Opportunities |  FAQ | 

Policies: |  Service Terms |  Privacy Policy |  Plans & Pricing | 
rule Contact Us:

CyberAlert, Inc.
Foot of Broad St.
Stratford, CT 06615
Phone: 203-375-7200
Fax: 203-612-6942
Skype: CyberAlert.Inc

side margin side rule
side rule side margin margin side margin side rule
bottom rule
margin edge
edge margin
©Copyright 1999- CyberAlert LLC All Rights Reserved.

margin edge
bottom edge