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Media Monitoring Newsletter Archives

How to Achieve 97% Media Monitoring Accuracy (Even with Difficult-to-Search Keywords)

June 2015 Issue #4

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CyberAlert: Nobody Monitors and Measures the Media Better
June 2015 Issue #4
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
How to Achieve 97% Media Monitoring Accuracy (Even with Difficult-to-Search Keywords)
Most any company or organization can achieve greater than 95% clip accuracy by using well-structured Boolean queries combined with use of advanced search technologies such as specification of capitalization. Organizations dissatisfied with their clip results should work closely with their monitoring service to develop more refined keywords and Boolean queries - or test other monitoring services that offer more advanced search technologies. Read More »
Public Relations
How Data Improves Media Pitches and Earns More Publicity
Incorporating relevant data can substantially strengthen your story pitch, gain the attention of journalists, and improve the chances that the pitch leads to a favorable media placement. With so much information now available and easily accessible through online research, it's now much easier for PR to uncover pertinent data and include it in media pitches and stories. Read More »
Twitter / TechCrunch
Twitter Direct Messages Likely to Become a Major Media Relations Tool
Changes to Twitter's direct message rules will likely increase PR's use of Twitter as a media relations tool. The changes make it easier for PR pros to communicate with journalists and send story pitches through the social media network. With the changes, Twitter direct messages provide the privacy of email, enabling journalists to receive story pitches without fear of having sources or story ideas revealed. The changes also make most journalists more accessible to PR. Read More »
Reuters Institute for the Study of Journalism
Research Study Reveals Some Dangers in Native Advertising
Photo credit: Bidtellect
New research reveals the extent of consumers' disdain for sponsored content. Depending on the publisher hosting the content, some consumers absolutely despise it, although reactions vary depending on the topic. Sponsored content that educates and entertains receives the best acceptance and engagement. Read More »
Marketing & Social Media
The Best Facebook Marketing Campaigns of the Year
Facebook recently announced its selections for the best marketing campaigns on the social network. The Facebook Awards feature some the most creative and effective social media marketing campaigns. They set the bar for Facebook marketing, demonstrate the impact and value of creative social media campaigns, and provide models for developing successful campaigns on social media. Read More »
Quick Thought
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One key principle of product development and marketing: Mirror your competitors' best features. Make sure no competitor has a distinguishing feature that you don't have or relieves a consumer pain point that you don't. Quickly mirroring their distinguishing features can solidify or enhance your market position - and take away any competitive edge they may have gained. Read More »
Case Foundation / Achieve
Social Media Opens New Opportunities for Fundraising
Photo credit: Girls Channel
Like corporate America, many nonprofit organizations have embraced social media as a new way to connect with their constituencies. Yet few nonprofits are realizing the full spectrum of opportunities from social media, especially in engaging the organization's advocates. The growing prevalence of social media posting and millennials' views of philanthropy highlights the importance of social media best practices for nonprofits. Read More »
Act-On / Re/Code
Best Practices for Using Hashtags in Social Media Marketing
Photo credit: Michael Coghlan
The hashtags is a powerful tool for businesses marketing on social media, but hashtags must be well chosen to achieve the best results. In addition, hashtag use varies greatly depending on the particular social network. Marketers need to stay current on best practices for using hashtags, the constantly changing features of social media networks, and evolving user preferences. Read More »
Lack of Measurement Standards Hampers Online Video Marketing
Photo credit: ColourBlindfilms
Although more marketers are embracing video and have become increasingly confident about its marketing benefits, lack of industry standards makes measuring effectiveness of video difficult. Site owners and advertisers must address the absence of accepted definitions for commonly used metrics - and jointly develop new metrics that accurately report the actual reach and impact of online videos. For online video to flourish in marketing and advertising, measurement standards for video viewability and engagement are mandatory - ASAP. Read More »
Other Articles to Help You
Harvard Business Review
The Public Relations Strategist
Fast Company
Conferences and Webinars
Webinar: Brand Monitoring: Delivering Actionable Business Intelligence to the C-Suite, June 24 at 1 p.m. Sponsored by PR Newswire. Free.
Webinar: Tweet Smarter, June 24 at 1 p.m. Eastern time. Sponsored by Hub Spot. Free.
Webinar: How Integrating MarTech and AdTech Changes Everything, June 25 at 1 p.m. Eastern time. Sponsored by Turn. Free.
Webinar: Contextual Marketing 101: How Marketers Should be Using Real-Time Data Today, June 25 at 1 p.m. Eastern time. Sponsored by Message Systems. Free
Webinar: Creating Smarter Content for Bigger Results, July 14 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Social Media Intelligence: Measuring What Matters, July 23 at 1 p.m. Eastern time. Sponsored by the Association of Strategic Marketing
Webinar: Big Data in Motion Summit, July 23 at 1 p.m. Eastern time. Presented by Integration Developer News. Free.
Conference: Content Marketing Summit, July 30 to 31 at the LinkedIn headquarters, Mountain View, CA. Co-presented by Ragan Communications and the PRSA. Member price: $895.
Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $850.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. $1,195 for PRSA members before Sept. 18.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to
Public Relations Positions
Media Relations Manager - Doctors Without Borders
Communications Associate - Reingold Inc.
Communications Coordinator - California Council of Land Trusts
Development and Communications Director - Red Feather Development Group y
Communications Coordinator - Common Sense Media
Communications Specialist - Rocky Mountain Health Plans
Marketing Positions
Patient Marketing & Communications Specialist - Dignity Health Medical Foundation
Marketing Specialist - Henry Ford Health System
Marketing Specialist - Discovery Communications Inc.
Digital and Social Media Specialist - Cape Cod Healthcare
Brand Marketing Manager - Bigcommerce
Social Media Community Specialist - Fossil Group
Quote of the Week
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"The sidelines are not where you want to live your life. The world needs you in the arena."
Tim Cook
CEO, Apple Computer
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Quote of the Week
Factoids of the Week
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82% of brands tweet 1-6 times per day (CMO Council)Tweet this!
Mobile video accounted for 55% of mobile data usage by the end of 2014 (Cisco)Tweet this!
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Omnibus News Feed
The 2014 Measurement Handbook for PR, Marketing and Social Media
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Questions, suggestions, or comments about this newsletter? Email us here.
CyberAlert Services
CyberAlert 5.0 - Local, national, and worldwide news monitoring and press clipping service. Monitors 55,000+ online news sources in 250+ languages each day.
CyberAlert Buzz - Social media monitoring service. Monitors Twitter, Facebook, 100,000+ online message boards, forums, and Usenet news groups.
a.m. NewsBrief - Daily executive briefing service. Get customized daily article summaries before the start of every business day.
CyberAlert TV - Broadcast news tracking service. Monitors closed-caption text of local and national news broadcasts in all 210 U.S. markets.
CyberAlert Radio - Radio monitoring service. Tracks 250+ radio stations with advanced speech-to-text technology.
Omnibus News Feed - Worldwide news feed that aggregates news from 55,000+ news sources.
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