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Media Monitoring Newsletter Archives

Should Brands Pay Bloggers for Media Placements?

June 2015 Issue #5

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CyberAlert: Nobody Monitors and Measures the Media Better
June 2015 Issue #5
CyberAlert: Nobody Monitors and Measures the Media Better
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Media Monitoring News is a weekly educational newsletter published by CyberAlert LLC, the media monitoring company, for professionals in public relations (PR), marketing, competitive intelligence and communications.
Featured Article
CyberAlert / Yomego
Should Brands Pay Bloggers for Media Placements?
Photo credit: Jay Peroni
Blogs have grown to become an influential marketing and PR channel. Many brands are unclear about the rules of engagement with bloggers, the expectations of bloggers, and the roles of paid and unpaid media placements in blogs. One major question is: When is it acceptable to pay bloggers for earned media mentions about a brand? We offer suggested guidelines. Read More »
Public Relations
CyberAlert / Holmes Report
The Misguided Devaluation of Media Relations
Photo credit: techinasia.com
As PR has taken on new responsibilities in content marketing and social media, many in the profession have pushed media relations into the background. Some PR folks may even view media relations as a worthless relic. That view is misguided. The media relations function remains central to successful public relations. Experienced PR professionals can no longer neglect media relations - or relegate the function of pitching journalists to neophytes. Read More »
Studio 5 Innovation / Small Business Trends / Solo PR Pro
Guest Blogging Tips for PR Pros
Guest blogging is a valuable content marketing strategy, helping to educate consumers and customers, and to share opinions on industry topics. Guest blogging also helps the author build credibility as an expert, increase incoming web traffic, create backlinks and improve search engine page results. Following best practices for guest blogging can assure placement of guest posts that achieve greater success. Read More »
Business Wire
Digital Press Release Technology Creates Interactive Multimedia Experience and Access to More Content
Photo credit: Business Wire
Interactive multimedia news releases can attract greater press coverage and more attention on social media. Including new-fangled News and Picture Capsules in press releases enables PR to create information-rich and image-intensive interactive experiences that deliver brand messages in greater depth. Read More »
Marketing & Social Media
CyberAlert
Unpaid Internships: Worthwhile Educational Experience or Exploitation?
Photo credit: Michael O Leavitt Center for Politics
Despite many high-profile court settlements penalizing companies that did not pay interns, many organizations may not be getting the message that interns must be paid at least a minimum wage in almost all cases. To use unpaid interns, employers much meet a rigorous six-part set of criteria issued by the Department of Labor. Few intern programs meet all the criteria. Organizations that fail to meet Department of Labor employment standards for unpaid internships leave themselves open to lawsuits and resulting public relations damage. Read More »
Business 2 Community / Forbes
Video Search Engine Optimization: Tips & Techniques to Increase Views and Sharing
Photo Credit: Sky Marketing
Video search engine optimization improves search engine rankings and greatly amplifies the impact of videos for marketing and PR. Utilizing proven techniques to optimize your videos for search engines will improve rankings, increase views, and help your video rise above the proliferating number of competing online videos. Read More »
Case Foundation / Achieve
Research Shows Some Dangers in Native Advertising
Photo credit: Bidtellect
When implemented properly, native advertising offers consumers educational and entertainment value, brings publishers additional revenue, and burnishes the reputation of the sponsor. However, new research reveals why consumers disdain much of native advertising. If used incorrectly, sponsored content can cause viewers to perceive both the publisher and the brand sponsoring the post more negatively. Read More »
FCC
Updated FCC Guidance on Disclosures Puts Social Media Marketers on Notice
New FCC guidance signals that the agency may be preparing to crack down on social media marketers for posting misleading content and failing to include proper disclosures. In a nutshell, the guidelines emphasize the truth-in-advertising principle that endorsements must be honest and not misleading. The same truth-in-advertising principle that applies to print media applies to social media, it stresses. Read More »
Buffer / Maximize Social Business
Social Media for Nonprofits: The Power of Emotion
Photo credit: ColourBlindfilms
Social media can help nonprofits increase awareness of their missions and meet their membership and fundraising goals. By emphasizing the people it serves, telling their stories, and accessing the emotions of potential donors, non-profits can capitalize on the power of social media and content marketing. Read More »
Other Articles to Help You
PR Daily
Entrepreneur
Harvard Business Review
Wired
Fortune
Harvard Business Review
The Atlantic
Forbes
New York Times
Wall Street Journal
Conferences and Webinars
Webinar: Creating Smarter Content for Bigger Results, July 14 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Email Wizardry - 5 Tactics That Will Leave You Spellbound, July 15 at 1 p.m. Eastern. Sponsored by Act-On. Free
Webinar: Business Essentials for Strategic Public Relations Success, July 16 at 3 p.m. Eastern time. Sponsored by the PRSA. Free for members.
Webinar: Social Data Made Simple: Getting Started with a Strategy, July 21 at 12 p.m. Eastern. Presented by Social Media Today. Free.
Webinar: Social Media Intelligence: Measuring What Matters, July 23 at 1 p.m. Eastern time. Sponsored by the Association of Strategic Marketing
Webinar: Big Data in Motion Summit, July 23 at 1 p.m. Eastern time. Presented by Integration Developer News. Free.
Conference: Content Marketing Summit, July 30 to 31 at the LinkedIn headquarters, Mountain View, CA. Co-presented by Ragan Communications and the PRSA. Member price: $895.
Conference: PRWeek Conference, Sept. 16 at Midtown East in New York City. Organized by PRWeek. Full-day pass $850.
Conference: PRSA International Conference, Nov. 8 to 10 in Atlanta. $1,195 for PRSA members before Sept. 18.
Best of Previous Issues
Job Openings
The listing for this issue includes PR job openings and marketing positions — with detailed job descriptions for each. Readers are invited to submit job postings to jobpostings@cyberalert.com.
Public Relations Positions
Director of Public Relations, Oncology and Neuroscience - AbVie Inc.
Senior Manager, Communications - The Corning Museum of Glass
Senior Manager, Corporate Responsibility - AstraZeneca
Communications Director - Green Building Alliance
Communications Director - League of Conservation Voters
Digital Communications Specialist - Bechtler Museum of Modern Art
Communications Director - Archive Global
Director of Media & PR - Clearwater Marine Aquarium
Associate Director, Media Relations and Content Marketing - Fairfield University
Marketing Positions
Director of Integrated Marketing Services - MSP Digital Marketing
Marketing/Brand Consultant - University of Minnesota
Senior Digital Strategist - TrueSense Marketing
Events Specialist - American Red Cross
Engagement Specialist/Program Manager - Chamber of Commerce of Huntsville/Madison County Inc.
Marketing Manager - Skyline Chili, Inc.
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Quote of the Week
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"To listen well is as powerful a means of communication and influence as to talk well."
John Marshall
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Quote of the Week
Factoids of the Week
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67% of B2B content marketers consider event marketing to be their most effective strategy. (Social Fresh)Tweet this!
Mobile video accounted for 62% of companies outsource their content marketing. (Iconsive)Tweet this!
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The 2014 Measurement Handbook for PR, Marketing and Social Media
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